[People Who Review Projects with Sincerity] The Wondrous and Beautiful World of Crowdfunding
TheWadiz Project Review Team takes a close look at the crowdfunding projects they’ve encountered.
Why it can be called an upgrade
Even when I’m not reviewing projects, I spend a lot of time browsing Wadiz. I come across many new products, unique offerings, and special perks.
By chance, the brand I stumbled upon. Mosh. I’m sure many of you have heard of it. I was curious to see what kind of novelty and uniqueness a project from such a famous brand would offer. This project from Mosh focused on upgraded products. Is it just my professional instinct? (I’ll explain why it’s a professional instinct later 😉) I took a closer look at the improvements.
The upgraded Moshu Straw Tumbler features a rare 700ml capacity and comes with a silicone coaster. It offers the benefits of a "large capacity" and "non-slip" design. Plus, unlike previous versions, it now includes a "dust-proof" straw, which eliminates any inconvenience!
I happened to be in need of a sturdy tumbler. Since I drink more water than most people, I wanted one with a large capacity that wouldn’t wobble when placed on my desk. It was the perfect tumbler for me (and it’s even pretty…), so I backed the campaign right away!
The New Demand Strategy: It’s a tough one
Have you ever heard of the New Demand strategy?
A demand-generation strategy that creates irresistible demand even in a market where products and services are constantly being upgraded.
(Source: Trend Korea 2023. New Demand Strategy)
"Trend Korea 2023" said this:
What this means is that we now want “products that have never existed before,” “products that create new categories,” and “products that feel more suited to us.” Wadizcan be described as a hub for these kinds of products, since crowdfunding projects with unique advantages and benefits that didn’t exist before come Wadiz. Moshu’s upgraded product can also be seen as a successful example of leveraging the New Demand strategy. In fact, you could say it’s a platform that excels at implementing the New Demand strategy. 🙂
Amazing and beautiful products from Wadiz! (Source: Wadiz)
Feedback to help you fund with confidence
A product like this has never been seen before! I’m tempted, but I’m also hesitant. I can’t help but wonder, “Is this really any good?” If it were something I knew well, I could trust it, but since this is our first time meeting!
That’s why Wadiz review team provides feedback to makers during the review process, suggesting that if a reward is an upgrade from an existing product, they should highlight those improvements in their story. This feedback helps refine the story. Makers can then showcase the unique benefits of their project to backers, making the rewards even more appealing . Backers can then fund the project with confidence, imagining the benefits they’ll receive.
Our review team asks makers to include "an authentic introduction to the maker" and "the reason for launching aWadiz campaign" in their story. * Based on "funding" projects
These two elements build trust between backers and makers. They also help explain why makers should launch campaignsWadiz‘Wadiz’ and why backers should participate.
In this way, the review team not only evaluates the eligibility and legitimacy of rewards but also reviews the story content. This is how the bond between supporters and creators is formed. This bond helps supporters take an interest in the creator’s future projects as well!
Sample image of feedback sent by a reviewer
Big Fan is here to help you create it
I’ve been using the Moshu Straw Tumbler every day lately. As a result, I started taking an interest in the creator’s other projects as well. I went on to backthe“Cooler Bag”and“Vacuum Mug” too. I’m really enjoying them.
A loyal customer relationship starts with a single positive experience. The Wadiz review team works hard to ensure that every funding campaign is a positive experience. We do this to foster a strong bond of support and interest between makers and backers.
Sometimes I see people who back multiple projects by the same creator and build up positive memories along the way. I even come across supporters who’ve become big fans before they know it. 😊
