– Pre-orders for the “Herman Miller” overseas direct purchase campaign, which ran throughout May, exceeded 730 million won
– Premium demand surges for the luxury “Herman Miller New Aeron Full Chair,” even at prices in the 1 million won range
Amid sustained demand for "premium" products despite the economic downturn, "Herman Miller"—known for its luxury chairs priced in the 1 million won range—has become a hot topic after generating over 700 million won in sales through pre-orders Wadiz.
Wadizannounced that pre-orders for "Herman Miller" products have reached 700 million won, indicating that the company has successfully met the demand of customers purchasing directly from overseas.
This project marked the first pre-order Wadizfor Herman Miller products purchased through overseas direct import, and it garnered explosive popularity as customers could purchase the “New Aeron Full Chair” at a discount of up to 44%.
Within 20 minutes of launching, the project reached 200 million won—20,000% of its target—and went on to surpass 730 million won in total funds raised over the course of its 8-day campaign.
The success of this overseas direct purchase pre-order campaign appears to be attributed not only to the exclusive release of new colors and the lowest-price offer—which included three free gifts—but also to the fact that the campaign was well-suited to Wadiz. Unlike typical e-commerce sites that focus on product specifications, key factors in the campaign’s success included detailed product pages that clearly highlighted the product’s concept and selling points, as well as a community where users could transparently track the project’s progress and engage with the team.
Maker Boom Korea, the company behind this project, stated, “This Herman Miller pre-order campaign achieved sales more than three times higher than those on other channels over the course of a month,” adding,Wadiz early adopters tend to have strong purchasing power and provide active feedback, which was a great help to our sales experience.”
A Wadiz representative stated, “Leveraging Wadizexpertise in presenting products and services as content, we will provide new opportunities not only for cross-border shopping but also for various small and medium-sized businesses, and grow together with them.”
Meanwhile, Wadizwill host a “Global Showcase” for one week starting July 15, featuring innovative overseas products in the tech and home appliance sectors.
