Why Endorsements Lead to a 92% Funding Success Rate
According to Wadiz, projects with 100 or more endorsements received six times as many notification requests as those with fewer than 50. Their funding success rate also rose to 92.6%. Endorsements are more than just a social media sharing feature. They drive notification requests—which serve as a key metric for algorithmic visibility—and are a critical factor in determining 60% of initial sales.
Ultimately, this creates a cycle: signatures of support → increased notification requests → greater algorithmic exposure → successful funding. There are two key things you must do before launching your project: design a project that people will want to share, and encourage family, friends, and acquaintances to share it naturally.
3 Strategies for Getting Backing Signatures to Boost Your Funding Success Rate
An analysis of the top three projects by number of signatures in April 2025 revealed that they significantly exceeded the average in both the number of notification sign-ups and funding amounts. What these three projects had in common was their strategic use of features that naturally encouraged supporters to share them voluntarily.
Looking at the results of the top three projects by number of supporters Wadiz, the PepBridge massage chair garnered 1,618 supporters, 2,596 notification sign-ups, and a funding success rate of 5,506%. The Glea Foldable Cooler Bag achieved 1,182 signatures, 11,325 notification requests, and a funding success rate of 52,572%, while the Simpson Collection Puzzle recorded 1,032 signatures, 5,209 notification requests, and a funding success rate of 7,007%.
Position it as a product that reminds people of a specific person
Sharing occurs the moment a supporter thinks, “This is perfect for that person,” and a specific individual comes to mind. The three projects intentionally incorporated this point into their stories. The PepBridge massage chair targets children looking for gifts for their parents ahead of Family Month; the Glea foldable cooler targets those interested in outdoor activities and camping, as well as those who trust the LG brand; and the Simpsons Collection puzzle explicitly targets “Simpsons fans,” designed to naturally bring to mind a friend who is a Simpsons enthusiast. Clearly defining the target audience likely to be interested in your project is the first step in the formula for a successful petition.
Messages crafted for a specific individual resonate most deeply.
Create the "perfect moment to share"
All three projects launched at times when people are most eager to share. It doesn’t matter if your product isn’t tied to a specific season. Unlike e-commerce, crowdfunding campaigns are only open for a limited time, making it much easier to position products as “available only right now.” Pepbridge explicitly included “Family Month Gift” in its title, Glea launched during the spring season when camping demand picks up, and Simpson Puzzle created a sense of urgency with the tagline “Revived after 15 years,” making it feel like something you absolutely had to participate in right away. By adding expressions that emphasize timing , such as “limited quantity” or “first-ever reveal,”you can naturally create a “reason to share it now”—even if the product isn’t seasonal.
Stimulate early adopters' desire to share
Wadizis a platform where early adopters who respond to innovative, never-before-seen value come together. Taking this into account, these three projects incorporated the unique freshness and distinctiveness of their products into their stories. The product doesn’t have to be completely new. Pepbridge offered a new alternative to department store brands by emphasizing value for money; Glea declared a new category with the tagline “This is a refrigerator that doesn’t fold”; and Simpson Puzzle conveyed its rarity by highlighting its “revival after 15 years” and “first-ever release.” Simply by identifying your product’s “firsts” and “uniqueness”and incorporating theminto the project, supporters will begin sharing it voluntarily.
Apply WAi Prompts to Your Project in Just One Minute
Simply enter three pieces of product information in the prompt below, and WAi will provide you with customized text examples that you can use right away in your project. You don’t have to worry about how to apply the strategy.
After typing “Please apply the strategy below to my project exactly as is,” simply fill in ① Product Category, ② One-line Product Description, and ③ Key Target Audience. For example, if you’re targeting women in their 50s and 60s with diet-focused functional foods, under “Specific Audience Positioning,” you might use: “For women in their 50s and 60s who feel bloated every morning, a daily one-cup habit that starts with a change in your bathroom routine.” Under “Timing,” you could use: “Before you break out your summer clothes, this is the golden time to change your bloating and bowel habits.” and for ‘Freshness’: “A tailored approach for women in their 50s and 60s that doesn’t require drastic changes to diet or exercise.”
You can find more strategies and practical templates at theWadiz Maker Center (makercenter.wadiz.kr).
FAQ: Frequently Asked Questions About the Signature Campaign Strategy
Q. Is it realistically possible to collect more than 100 signatures of support?
Yes, it’s definitely possible. By April 2025, all three top projects had surpassed 1,000 signatures. The key isn’t to try to reach a large audience right from the start, but to share it first with people who will genuinely support you—like family, friends, and acquaintances. Those initial signatures create a momentum that drives more people to sign up for notifications and increases algorithmic visibility.
Q. Can signatures of support only be collected during the scheduled open period?
No. You can continue to collect signatures even while the campaign is active. However, since a higher number of signatures early on leads to greater notification reach and algorithmic visibility, actively utilizing this feature before the campaign launches is key to achieving better results.
Q. Which of the three strategies should I implement first?
What matters more than the order is finding the right strategy for your product. If your product has gift-giving potential, start with “target audience positioning”; if it’s seasonal, start with “timing.” If you’re unsure which strategy is right for you, enter your product information into the WAi Prompt at Wadiz Maker Center (makercenter.wadiz.kr)to receive customized copy examples in under a minute.
Backers aren’t just numbers. They represent the depth of empathy that comes from knowing my product can change someone’s day. Wadiz, just like with our backer acquisition strategy, we continue to create opportunities for small brands to connect with new supporters.
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