Ensure your project’s success next year—all you need is the 2026 Wadiz Trend Report!
2026: A Year When “Exploring Values That Enrich My Daily Life” Becomes Key
Wadiz supporters are opening their wallets for projects that transcend boundaries and maximize satisfaction in every aspect of their daily lives.
Based on the funding data accumulated on its platform each year, Wadizhas compiled trend reports to help users understand the market in the coming year at
. (View the 2024 Trend Report)
Thenewly released " First Half of 2026 Trend Report" (
) compiles data from projects that were actually launched and delivered results throughout 2025, and provides key insights by category on how consumer preferences are evolving in 2026 (
).
Insights exclusive to Wadiz
Wadizis a platform where new products and brands first encounter consumer feedback. As a result, the criteria that drive actual purchases—rather than mere trends—tend to emerge quite clearly.
Whether you’re raising funds, launching a new brand, or planning and marketing new products, this trend report can serve as a useful reference for those wondering “where to focus” and “which factors will actually drive consumer decisions.”
If you’ve ever wondered about this, we recommend our 2026 First Half Trend Report!
– What criteria did consumers use to make purchasing decisions this year?
– Which products and services actually delivered strong results?
– What new trends should we watch out for in 2026?
A Sneak Peek at the 2026 Trend Keywords
An analysis of Wadiz funding data from 2025 reveals that consumers’ selection criteria are becoming increasingly clear.
Rather than price or specifications, value—specifically the ability to address personal needs and enhance daily life—has become more important.
Based on these trends, this 2026 Wadiz Trend Report summarizes the key keywords for each of the seven categories.
This data is based on projects launched between November 1, 2024, and November 30, 2025.
[Tech & Home Appliances] #RACING
In 2026, tech and home appliance trends are seeing demand concentrate on products that deliver tangible performance and user experiences, even amid an economic downturn. The combination of retro aesthetics and AI technology, the full-scale entry of global brands, and the rapid growth of micro-appliances tailored to specific spaces and purposes are all gaining momentum. Furthermore, a trend toward ultra-compact products that go beyond “mini” and an expansion centered on peripherals is emerging, signaling that tech is evolving beyond a competition of specifications to become an integral part of everyday life.
[Fashion] #FOCUS
In 2026, the success of fashion trends will hinge not on multifunctionality, but on how clearly a brand can showcase a single standout feature. Brand identity is becoming increasingly important, centered on “First-Class Materials,” “Exclusivity Only AvailableWadiz,” and “Concept-Oriented Design.” Competitive advantage is being built by combining these elements with a “Season Ahead” strategy—which proposes user-driven collections that meticulously reflect body type and situational needs—one step ahead of the season.
[Leisure, Sports, and Activities] #PERSONAL
Leisure, sports, and activity trends in 2026 are shifting away from performance-driven exercise and expanding to include enjoyment, recovery, and integration into daily life. Activities combined with travel and relaxation, the trend of viewing post-workout recovery as a cultural norm, and personalized routines enjoyed alone at home are all growing simultaneously. Additionally, niche and enthusiast-oriented preferences, products with distinct brand narratives, and leisure activities combined with mobility are gaining attention, leading to increasingly segmented selection criteria. By 2026, leisure will have evolved beyond a single activity to become a way of expressing one’s personal lifestyle.
The 2026 Trend Report goes on to reveal trend keywords across seven categories—including Beauty & Food, Living, Kids & Pets, and Publishing, Art & Merchandise—along with specific strategies based on these keywords.
You can also watch the video below to see some of the key insights from the trend report.
Join Wadizto find out what values supporters will respond to in 2026 and what strategies will be most effective across different categories!
▶️ View the Trend Report (Click!)
▶️ Check the Trend Report (Click!)
▶️ Watch a preview
