Ensure your project’s success next year—get everything you need in the 2026 Wadiz Trend Report!
2026: A Year When “Exploring Values That Enrich My Daily Life” Becomes Key
Wadiz supporters are opening their wallets for projects that transcend boundaries and maximize satisfaction in every aspect of their daily lives.
Based on the funding data accumulated on its platform each year, Wadizhas compiled trend reports to help users understand the market in the coming year:
(View the 2024 Trend Report)
The 2026 First Half Trend Report, released today, combines data from projects that were actually launched and delivered results throughout 2025 (
) with insights into how consumer preferences are evolving in 2026 (
), providing a comprehensive summary of key insights across each category.
Insights exclusive to Wadiz
Wadizis a platform where new products and emerging brands first encounter consumer feedback. As a result, the criteria that drive actual purchasestend to be relatively clear, setting it apart from mere trends.
Whether you’re seeking funding, launching a new brand, or planning and marketing new products, this trend report can serve as a useful reference for those wondering “where to focus” and “which factors will actually influence consumer decisions” at
.
If you’ve ever wondered about this, we recommend our 2026 First Half Trend Report!
– What criteria did consumers use to make purchasing decisions this year?
– Which products and services actually delivered strong results?
– What new trends should we watch out for in 2026?
A Sneak Peek at the 2026 Trend Keywords
An analysis of Wadiz funding data from 2025 reveals that consumers’ selection criteria are becoming increasingly clear.
Rather than price or specifications, the value that addresses personal needs and adds satisfaction to daily life has become more important.
In this 2026 Wadiz Trend Report, we have compiled key keywords for seven categories based on these trends.
This data is based on projects launched between November 1, 2024, and November 30, 2025.
[Tech & Home Appliances] #RACING
In 2026, tech and home appliance trends are seeing demand concentrate on products that deliver tangible performance and user experiences, even amid an economic downturn. The combination of retro aesthetics and AI technology, the full-scale entry of global brands, and the rapid growth of micro-appliances tailored to specific spaces and purposes are all gaining momentum. Furthermore, a trend toward ultra-compact products that go beyond “mini” and an expansion centered on peripherals is emerging, and technology is evolving to become an integral part of daily life rather than a competition based on specifications.
[Fashion] #FOCUS
In 2026, the success of fashion trends will hinge not on multifunctionality, but on how clearly a brand can showcase a single standout feature. Brand identity is becoming increasingly important, centered on “First-Class Materials,” “Exclusivity Only AvailableWadiz,” and “Concept-Oriented” designs. Competitive advantage is being built by combining these elements with a “Season Ahead” strategy—which proposes user-driven seasonal collections that meticulously reflect the specific needs of different body types and situations—one step ahead of the competition.
[Leisure, Sports, and Activities] #PERSONAL
Leisure, sports, and activity trends in 2026 are moving beyond performance-driven exercise to embrace enjoyment, recovery, and integration into daily life. Activities combined with travel and relaxation, the trend of viewing post-workout recovery as a cultural norm, and personalized routines enjoyed alone at home are all growing simultaneously. Additionally, niche and enthusiast-oriented preferences, products with distinct brand narratives, and leisure activities combined with mobility are gaining attention, leading to increasingly segmented selection criteria. By 2026, leisure will have evolved beyond a single activity to become a way of expressing one’s personal lifestyle.
The 2026 Trend Report goes on to reveal trend keywords across seven categories—including Beauty & Food, Living, Kids & Pets, and Publishing, Art & Merchandise—along with specific strategies based on these keywords.
You can also watch the video below to see some of the key insights from the trend report.
Join Wadizto discover what values supporters will respond to in 2026 and what strategies will be most effective across different categories!
▶️ View the Trend Report (Click!)
▶️ Check the Trend Report (Click!)
▶️ Watch a preview
