The Planning Note introduces the planning process for everything Wadiz creates, following the 5W1H principle.
If you are curious about the thought process behind how we create impact, be sure to listen to this story! A planning notebook filled with deep thought and sincerity—I am writing it down right now ✍
잠깐! 아직 <공간 기획자> 기획노트를 안 보셨다면?
😘 <공간 기획자> 기획노트 1편 보고 오기
In the last planning note, as a space planner, 'space Wadiz You explained how ''s various pop-ups and special exhibitions are created. What will you be introducing today?
🙋♀️ Elle: Today Wadiz I’m introducing events at Space Wadiz that are rumored to be "legendary," both by themselves and others . See if you’ve experienced any of them. (If you have, you’re a trendy person 😎)
Vacation? Not really. Come to Wakance 🏝
🙋♀️ El: It was summer content planned with the concept of ' Space Wadiz : No need to travel far for a vacation.' Since you can experience various pop-ups all at once within Space Wadiz , I wanted to provide a variety of fun elements that make it feel like you’ve come to an amusement park or a mall.
What content is included in '2023 Wacance'?
- popup
- The world's first 'Shop Cider' pop-up
- The first pop-up store of 'Ogre' and 'Bamir', furniture with reasonable aesthetics
- Funding/Pre-order & Store
- Wadiz Summer Product Special Exhibition
Shop Cider, Ogre x Bamir, meeting offline for the first time
🙋♀️ Elle: In particular, 'Shop Cider' and 'Ogre x Vamir,' which have significant fandoms, were brands that had never met fans offline before. It was a pop-up that held meaning as Space Wadiz shared in the brands' 'first offline experience and first meeting.'
space Wadiz The line to get in (Thank you 😭)
🙋♀️ El: A total of about 40,000 people visited during the approximately 16-day pop-up period. It was a pop-up that was hot nationwide this summer, extending beyond just Seongsu! (Laughs) The biggest concern for this pop-up was the heatwave and heavy rain. "I don't care about the weather. That is what a true fan is." This pop-up proved it. Those who braved the bad weather to visit said that not only did they meet the brands they loved, but they also gained a lot of inspiration from the many other brands and makers introduced by Space Wadiz .
space Wadiz Summer arrived early 🏄♂️
🙋♀️ El: Space Wadiz has already been preparing for summer since the end of May. Wadiz 's clock is ticking faster than anyone else's, and differently from others. (Laughs)
We were preparing a funding/pre-order special exhibition called Wadiz Discovery of Summer' on the Wadiz platform. We also brought it to life offline and planned various content for getting ready for summer . Thankfully, nearly 20,000 people visited the 'Discovery of Summer' pop-up. This was also recorded as one of the pop-ups that heated up Seongsu-dong from late May to early June 2023.
'space Wadiz What content is included in 'Summer Discovery'?
- popup
- Mind Bridge and Yangyang multi-cultural space Chill Drive-In's collaboration pop-up
- Popup by global poster & art print brand PSTR studio
- Funding/Pre-order & Store
- Wadiz Summer Product Special Exhibition for Early Preparation
- Haribo Pre-order Project Special Exhibition
Scenes from the 2023 Summer Discovery event
🙋♀️ El: At Summer Discovery, the Mind Bridge x Chill Drive- In collaboration pop-up store and the global art print brand PSTR studio pop-up store were held. On the first floor, the project showroom and store hosted a special exhibition where you could pre-fund and purchase various summer products curated by Wadiz .
Scenes from the 2023 Summer Discovery event
🙋♀️ El: The Mind Bridge x Chill Drive-in pop-up store is also being held in other regions, such as Busan! Space Wadiz Isn't it because they saw the potential in pop-ups? 😁 PSTR studio is Wadiz We are discussing various collaborations with [the company]. All are spaces Wadiz As we successfully concluded the offline event, a new opportunity arose.
B-Grade? I Like It Even More! B-Hind Market 🔍
🙋♀️El : Wadiz Behind the makers who have grown into brands and the rewards, there are items that were not well known to the world, referred to as B-grade goods or refurbished products. Space Wadiz I thought that the maker's story was embedded in these products as well . So, I planned a flea market under the title 'B-Behind Market'.
What is B-Hind Market?
- April 2022 Space Wadiz Held for two days at Wadiz Refurbished Special Exhibition
- Participating brands include essential items that have recorded cumulative funding of 900 million won, various fashion brands ranging from daily wear to office wear, beauty brands with a perfect 5-star rating, and tech camping brands recognized by an average of 40,000 supporters.
- I was able to find Grade S refurbished products at up to 80% off.
B-Hind Market is currently underway with great success
🙋♀️ El: About 15 teams of makers participated. It was a meaningful time to meet fans and customers in person offline. Building on this experience, we will host various flea markets this fall in the space Wadiz We plan to hold it in the yard. We look forward to your anticipation and interest.
There have been many unique and large-scale events at Space Wadiz !
Then, can we look forward to a space like this Wadiz in the future?
In August 2023, Wadiz Creator Festival will be held at Space Wadiz . In addition, various collaborations with brands are waiting for the second half of this year.
Wadiz , a space set to become a hub for creative collaborations and content hotspots! Please look forward to seeing it ✨
View the entire Planning Notes series 👇
