Our Planning Notes provide an in-depth look at the planning process behind everything Wadizcreates, following the five Ws and one H.
If you’re curious about the thought process behind creating impact, be sure to check this out! Filled to the brim with thoughtful consideration and sincerity, we’re writing down our Planning Notes right now✍
Please introduce yourself!
Hello, I’m planner ‘El’.
Please tell us about the project notes we're featuring today.
WadizOffline Space! We’re revealing the planning process behind Wadizspecial exhibitions and pop-ups, We’re revealing the planning process.
Where can I find interesting exhibitions and pop-up events?
The Mecca of Pop-Ups! Space WadizWe’re hosting it at Space Wadiz. It’s evolving from a place where you can experience project rewards into a space for a variety of experiences. If you want to enjoy this weekend, come WadizSpace Wadiz!
📍 Location
B1, Wadiz Space, 7-1 Yeonmujang 1-gil, Seongdong-gu, Seoul
As far as I know, Wadizdidn't hold any special exhibitions or pop-up events in its early days.
Since its opening in March 2020, Space Wadizhas served as hasWadiz focusing on its role as .. We put our energy into showcasing new products from various projects currently running Wadizonce a week. We also launched the . .
So why did you decide to hold a special exhibition and pop-up Wadizadiz?
I realized that we need more diverse contentthat Wadiz‘Wadiz Offline Space’ can offer.I felt that we needed more diverse content thatonly the “Wadiz physical space” could offer. Although I am not yet a Wadizmaker (in Wadiz), Ithought thatif we collaborated with brands that want to partner Wadizspace (with Wadiz), we could provide a special experience for visitors to Wadiz space.
In March 2023, we renovated Space Wadiz to foster a vibrant ecosystem of collaborations. We wanted to transform Space Wadizinto a “one-of-a-kind” space in Seongsu-dong, filled with stories from various brands and makers—from the courtyard all the way up to the rooftop. We envisioned it as a fascinating space that’s hard to leave once you step inside.
I heard you're running a hot promotion right now.
It’s common for a single brand to host a pop-up in a single space. Space Wadizis designed and organized so that you can experience 2–3 pop-ups at the same time .
Space Wadizis currently hosting the world’s first pop-up for the LA-based global SPA brand “Shop Cider,” titled “2023 Wacance.” We’re also hosting the first offline pop-up by “Ogre X Bamir,” a brand that reimagines spaces, as well as a special exhibition titled “Discoveries of Travel,” featuring products from Wadiz project. You can experience a total of three pop-ups and special exhibitionsWadiz. No need to go far for a vacation—just come Wadiz“Space Wadiz” Wadizyour wacance! (laughs)
Are you saying there’s going to be a Shop Cider pop-up too?
Shop Cider is a brand that’s been gaining a lot of traction online lately—you’ve probably come across it at least once. Despite all this attention, I noticed that Shop Cider doesn’t have a physical store. I figured there must be plenty of people who’d love to touch and try on the items in person. Plus, the brand’s knack for quickly introducing fresh, trendy items aligns perfectly with Wadizslogan, “ALL THINGS NEW.” That’s why we’ve brought them on board.
So, did you propose it to ShopCider first?
Yes, that’s right. A few days after I made the proposal, the team at “Shop Cider” replied saying they found it very interesting and wanted to work with us. After about two months of various discussions and negotiations, we ended up co-hosting Shop Cider’s world-first pop-up Wadizthe Wadizspace.
It looks like it will take quite a while to put together a major exhibition.
Space Wadizhas been receiving numerous inquiries about collaboration pop-ups. After careful consideration, we are selecting brands that would be a good fit WadizSpace Wadiz. Once the selection of pop-up brands is complete, we determine the overall “mood and theme” by considering the season and Wadiz trends. Under this theme, we then recruit Wadiz makers who would be a good fit to host pop-ups in other Wadizspaces.
Pop-up 1, held last month
The pop-up we ran last month 2
It’ll probably take at least a month, won’t it?
Typically, from planning to launch, takes at least 2 to 3 months. There’s a lot to discuss, from the overall concept planning to reviewing brand-specific visualizations, designing events, and setting detailed schedules. While it’s a somewhat long and arduous process, I feel incredibly proud as a space planner when I see so many people visiting after the opening and reading reviews saying it was a special and enjoyable experience.
Is there anything that makes you think, “I’d really like to work with a maker like this”?
We want to partner withbrands that have a dedicated fan base but haven’t yet launched offline, as well as makers who are just getting started. Bringing products that have never existed before into the worldWadizspirit of bringing products that have never existed before into the world, wewanttoand help them gain more fans.
I heard that a lot of famous people came to this Shop Cider event.
In addition to celebrities, around 100 influencers who are regular fans of Shop Cider also visited.I believe the fact that Shop Cider—which had previously only been available online—could be experienced in person for the first time anywhere in the world in Seongsu, Seoul, was a major draw.
Seongsu-dong is known as a mecca for pop-up shops.
That's right. With around 40 pop-ups opening every week, there are so many brands—both big and small—launching pop-up stores.
So, when you’re launching a special exhibition or pop-up like this, what factors do you keep in mind when preparing?
I’m constantly thinking about and researching what the diverse visitors to Seongsu-dong are looking to experience. Among them, what kind of offline pop-up would people most want to visitasthe first element of our planning.
Thanks to its large size, Wadizhosts a variety of pop-up events all in one space. The and the connectionsarealso very importantto us.
You’ve worked so hard to prepare all of this! How did you showcase them in this exhibition?
We wanted customers visiting the ‘Shop Cider’ pop-up to enjoy exploring the diverse productsWadizprojects as well as the furniture from ‘Ogre X Bamir.’ Our goal was to ensure that customers visiting Wadizspace for various reasons could fully enjoy the content we prepared and leave satisfied.
So we prepared a ‘stamp’ event. After enjoying the various pop-up displays and products throughout the space, we’ve arranged for you to take home Haribo merchandise and café drinks as gifts .
Well, finally, please share a few words.
ALL THINGS NEW at Wadiz! Wadiz is always full of new things. “Whenever I hear a visitor say, ‘It feels new every time I come…,’ my heart leaps with joy. It feels like they truly understand our passion.
To ensure you can fully experience the diverse collaborative content that Wadizoffline space can offer, Wadizwill continue to be a space that constantly plans and executes new initiatives.
Wadiz—a space that always brings something new! I hope it continues to be a go-to pop-up spot in Seongsu-dong, brimming with all kinds of fun experiences!
View the entire "Planning Notes" series 👇
