Our Planning Notes provide an in-depth look at the planning process behind everything Wadizcreates, following the five Ws and one H.
If you’re curious about the thought process behind creating impact, be sure to check this out! Filled to the brim with thoughtful consideration and sincerity, we’re writing down our Planning Notes right now✍
잠깐! 아직 <공간 기획자> 기획노트를 안 보셨다면?
😘 <공간 기획자> 기획노트 1편 보고 오기
In your last planning note, you talked about how various pop-ups and curated exhibitions Wadiz"Space Wadiz" are created from the perspective of a space planner. What will you be sharing with us today?
🙋♀️ El: Today, I’d like to introduce an event Wadizthat’s rumored to be “unprecedented”—. See if you’ve been to any of them. (If you have, you’re totally on-trend 😎)
Vacation? No way. Come to Wakangso 🏝
🙋♀️El: ‘Vacation—No Need to Go Far: Space Wadiz. Since visitors can experience various pop-up events all at once Wadiz Space Wadiz, we wanted to offer a variety of fun elements that make it feel like visiting an amusement park or a mall.
What kind of content is featured in "2023 wacance"?
- Pop-up
- The world’s first “Shop Cider” pop-up
- The First Pop-Up Store for "Ogre" and "Bamir," Rational yet Emotional Furniture
- Funding/Pre-order & Store
- wadiz Summer Product Sale
Shop Saida, Ogre x Bamir: Our First In-Person Meeting
🙋♀️El: In particular, “Shop Cider” and “Ogre x Bamir”—both of which have a significant fan base—were brands that had never met their fans in person before. This pop-up was meaningful becauseit marked the brands’ “first offline experience and first meeting,”and Wadizwas there to be a part of it.
The line of people waiting to enter Space Wadiz (Thank you 😭)
🙋♀️El: Over the 16-day pop-up period, we had a total of about 40,000 visitors. It was a pop-up that went beyond “Seongsu” and became a nationwide sensation this summer! (Laughs) Our biggest concerns for this pop-up were the heatwave and heavy rain. “We don’t care about the weather. That’s what true fans are made of.” This pop-up proved just that. Those who braved the bad weather to visit not only got to experience the brands I love but also left inspired by the many other brands and makers introduced Wadiz.
Summer has arrived early WadizWadiz 🏄♂️
🙋♀️El: Wadizhas actually been getting ready for summer since the end of May. Wadizclock is ticking faster than anyone else’s—and in a way that’s all its own. (Laughs)
Wadiz platform is hosting a funding/pre-order campaign titled ‘Summer Discoveries’was in the works on the Wadiz platform. We also brought this concept to life offline, planning a variety of summer-themed content. Thankfully, nearly 20,000 people visited the ‘Summer Discovery’ pop-up. It went down in history as one of the pop-ups that really heated up Seongsu-dong from late May to early June 2023.
What kind of content is featured in "Space Wadiz: Summer Discoveries"?
- Pop-up
- A collaboration pop-up by MindBridge and Yangyang’s multi-cultural space, Child Drive-In
- Pop-up by PSTR studio, a global poster and art print brand
- Funding/Pre-orders & Store
- Get a head start on Wadiz's Summer Product Sale
- Haribo Pre-Order Project Special Exhibition
Scenes from the 2023 Summer Discovery Event
🙋♀️El: In "Summer Discoveries," Mind Bridge x Child Drive-In, as well as the global art print brand PSTR Studio. The first-floor project showroom and store hosted a special event where visitors could pre-fund or purchase a variety of summer products curated by Wadiz.
Scenes from the 2023 Summer Discovery Event
🙋♀️El: The Mind Bridge x Child Drive-In pop-up store is now being held in other regions, including Busan! I guess that’s because they saw the potential in the Space Wadiz pop-up, right? 😁 PSTR studio is currently discussing various collaborations Wadiz. With the successful conclusion of the Space Wadiz offline event, new opportunities have opened up for everyone.
B-grade? Bring it on! B-Hind Market 🔍
🙋♀️El: Behind the brands and rewards that have grown Wadiz, there are products that have remained largely unknown to the world—often referred to as “B-grade” or “refurbished” items. Wadiz, we believe these products also hold the makers’ stories. That’s why we organized a flea market under the title “B-Hind Market.”
What is the B-Hind Market?
- The Wadiz Refurbished Special Exhibition, held over two days in April 2022 WadizSpace
- Participating brands included a staple brand that has raised a cumulative total of 900 million won, a variety of fashion brands covering everything from everyday to office wear, a beauty brand with a perfect 5-star rating, and a tech camping brand recognized by an average of 40,000 supporters.
- I was able to find S-grade refurbished products at discounts of up to 80%.
The B-Hind Market is off to a great start
🙋♀️El: About 15 maker teams participated. It was a meaningful opportunity to meet fans and customers in person. Building on this experience, we plan to host various flea markets in the Wadiz courtyard this fall. We look forward to your continued support and interest.
There have been so many unique and large-scale events WadizWadiz!
So, can we look forward to seeing more of this kind of event at Wadizin the future?
In August2023 , the Wadiz Creator Festival will be held WadizSpace Wadiz.In addition, a variety of collaborations with different brands are in store for the second half of the year.
Space Wadiz is set to become a hub for creative collaborations and great content! Stay tuned for what’s to come ✨
View the entire "Planning Notes" series 👇
