Wadizhas surpassed 1 trillion won in cumulative transaction volume. Some of you might be thinking...
“So what? What’s so great about that?”
“Isn’t it only natural that the transaction amount accumulates over time?”
That’s possible. But here, ‘Wadizis a crowdfunding platform,’ the picture becomes even richer.
1 trillion won isn't just a number
Wadizis a platform. A platform is where you get on and off trains at a station; people gather there to go where they want to go. Makers gather Wadizplatform to bring their ideas to life, and supporters gather to discover a wide variety of fascinating products.
Thanks to its nature as a crowdfunding platform built on a culture of encouragement and support, Wadizis a popular choice for small brands just starting out, as well as brands launching new products or ventures. The fact that the total transaction volume generated by this community has reached 1 trillion won means means that an equal number of challenges and successes have been born into the world.. That 1 trillion won has been used to enrich society!
What’s more, the total investment received by brands that successfully secured funding exceeds 800 billion won, according to public records. This was achieved despite the investment freeze, thanks to their strong debut through crowdfunding. You could say that the figure exceeding 1 trillion won serves as a measure of the value of their ideas and their spirit of challenge.
1 trillion won—it’s a tough ask, but we’ll make it happen!
Let me be frank. Crowdfunding isn’t exactly a profitable model for intermediary platforms looking to accumulate transaction volume. Even if funds are raised, if the campaign falls short of the maker’s target amount, all those pending transactions go down the drain, and the total transaction amount ends up being zero.
Given that this is a funding platform open only for a limited time—rather than year-round—and that participation and transactions are restricted to that period, it’s hard to view the project as a goose that lays golden eggs. That’s why it would be a shame to dismiss Wadizachievement of 1 trillion won in cumulative transaction volume with a casual remark like, “Anyone could have achieved that given enough time.”
In particular, looking at the cumulative annual transaction volume, it took 67 months to reach 100 billion won, but only 9 months to reach 200 billion won, and a mere 5 months to go from 900 billion won to 1 trillion won. This shows that reaching 1 trillion won was not simply a matter of time. This remarkable achievement of 1 trillion won was made possible because a culture of support and encouragement has spread throughout our society, interest in small brands has grown, and a culture of backing diverse ideas has taken root.
But could this have been achieved through culture alone? Is there a secret behind how it suddenly gained momentum and surpassed 1 trillion won?
Why were they able to accelerate to 1 trillion won?
Wadizdate, has far exceeded 60,000. For the past three months, we’ve set new records. This is because more makers are now able to take on.
The “Maker Center,” which covers everything makers need to know from A to Z, has played a key role in lowering the barriers to entry for crowdfunding. We’ve expanded our pre-order section—which previously featured only global and encore projects—to include projects offering special benefits such as unique combinations, Wadiz exclusives, and limited quantities, enabling more makers to launch their projects.
Pre-order Service Renewal
The success rate of projects launched through this platform stands at 83%. As an intermediary platform, Wadizis dedicated to helping projects—which embody the dreams of many creators—reach a successful conclusion.
Last July, we introduced the "Pay Now" feature. Unlike the previous "scheduled payment" system, where payment was processed only after a project was successfully completed, this feature allows payments to be processed immediately while the project is still in progress. As a result, we’ve seen a decrease in failed payments due to reasons such as exceeded credit limits or lost cards, and more funds are now being safely delivered to creators.
Implement the "Pay Now" feature
Starting this year, users can share their support signatures directly on the Wadiz website and app, and they can also subscribe to their favorite makers and brands. These expanded communication features have collectively encouraged many supporters to participate in projects.
1 trillion won raised through crowdfunding over more than 10 years.
This was made possible by the constant challenges—big and small—and unwavering support from makers and backers. Wadizwill work even harder to ensure those challenges and that support grow stronger and shine brighter. We look forward to your continued support!
👉 Want to know the behind-the-scenes story of Maker’s follow-on funding round? (Click)
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