Wadizhas surpassed 1 trillion won in cumulative transaction volume. Some of you might be thinking...
“So what? What’s so great about that?”
“Isn’t it only natural that the transaction amount accumulates over time?”
That’s possible. But here, ‘Wadizis a crowdfunding platform,’ the story becomes even richer.
One trillion won isn't just a number
Wadizis a platform. A platform is where you board and disembark from trains at a station; people gather there to go where they want to go. Makers gather Wadizplatform to bring their ideas to life, and supporters gather to explore a wide variety of fascinating products.
Thanks to its nature as a crowdfunding platform built on a culture of encouragement and support, Wadizis frequently sought out by small brands just starting out, as well as brands launching new products or ventures. The fact that the total transaction volume generated by this community has reached 1 trillion won means means that an equal number of challenges and successes have been born into the world. That 1 trillion won has been used to enrich society!
What’s more, the brands that successfully raised funds have since secured over 800 billion won in investment, according to public records. This was achieved despite the investment freeze, thanks to their strong debut through crowdfunding. You could say that exceeding 1 trillion won is a measure of the value of their ideas and their spirit of challenge.
1 trillion won—it’s a tough fundraising goal, but we’ll make it happen!
Let me be frank. Crowdfunding isn’t exactly a profitable model for intermediary platforms in terms of accumulating transaction volume. Even if funds are raised, if the campaign fails to reach the maker’s target amount, all the transaction reservations go down the drain, and the total transaction amount ends up being zero.
Given that this is a funding platform open only for a limited time—not on a continuous basis—and that participation and transactions are restricted to that period, it’s hard to view the project as a goose that lays golden eggs. That’s why it would be a shame to dismiss Wadizachievement of 1 trillion won in cumulative transaction volume with a casual remark like, “Anyone could have achieved that given enough time.”
In particular, looking at the cumulative annual transaction volume, it took 67 months to reach 100 billion won, but only 9 months to reach 200 billion won, and a mere 5 months to go from 900 billion won to 1 trillion won. This shows that reaching 1 trillion won was not simply a matter of time. This remarkable achievement of 1 trillion won was made possible because a culture of support has taken root in our society, with growing interest in small brands and a willingness to back diverse ideas.
But could this have been achieved through culture alone? Is there a secret behind how it suddenly gained momentum and surpassed 1 trillion won?
Why were they able to accelerate to 1 trillion won?
Wadizdate, has far exceeded 60,000. In the last three months, we’ve set new records for the number of new projects launched. This is because more makers can now.
The “Maker Center,” which covers everything makers need to know from A to Z, played a key role in lowering the barriers to entry for crowdfunding. We expanded our pre-order section—which previously featured only global and encore projects—to include projects offering unique combinations, Wadiz exclusives, and limited-quantity items, enabling more makers to launch their projects.
Pre-order Service Renewal
The success rate of projects launched through this platform is 83%. As an intermediary platform, Wadizis Wadizworking hard to ensure that projects embodying the dreams of many creators are brought to a successful conclusion.
Last July, we introduced the "Pay Now" feature. Unlike the previous "scheduled payment" system, where payment was processed only after a project was successfully completed, this feature allows payments to be processed immediately while the project is still in progress. As a result, we’ve seen a decrease in failed payments due to reasons such as credit card limits being exceeded or lost cards, and more funds are now being safely delivered to creators.
Implement the payment feature now
Starting this year, users can share their support signatures directly on the Wadiz website and app, and they can also subscribe to their favorite makers and brands. These expanded communication features have collectively encouraged many supporters to participate in projects.
1 trillion won raised through crowdfunding over a period of more than 10 years.
This was made possible by the constant support and the big and small challenges of our makers and supporters.. Wadizwill work even harder to ensure those challenges and that support grow stronger and shine brighter. We look forward to your continued support!
👉 Want to know the behind-the-scenes story of Maker’s follow-up funding round? (Click)
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