The Planning Notes seriesintroduces the planning process behind Wadizcontent, following the five Ws and one H.
If you're curious about the thought process behind creating something impactful, you'll definitely want to hear this story! I'm jotting down my planning notes right now—filled to the brim with careful consideration and genuine passion✍
Please introduce yourself!
Hello. I’m K, a planner leading the Wadiz Media Content Team.
I plan and produce a variety of contentWadiz.
What is the project note we're releasing today?
우리는 서포터와 메이커를 위한 두 가지 갈래의 콘텐츠를 만들고 있어요.
오늘은 메이커님을 위한 채널 ‘와디즈 아카데미’ 속 <성공펀딩 취조실> 시리즈를 이야기합니다.
I'm curious about why you decided to create this series.
Did you know that Wadizfamous brands like Ring Tea and Super Matcha got their start? Many other brands have also achieved significant growth Wadiz. There are actually so many unsung success stories out there. I wanted to share their stories in an engaging way. Stories like “I studied mainly from textbooks” don’t really resonate, do they? I wanted to share interesting stories that focus on the “how.”
Was this kind of content not available before?
We’ve covered many different kinds of makers, but there was no content that presented their success stories in an easy and entertaining way.
I wanted to create a space where successful makers could excitedly share, “Look how I succeeded Wadiz!” I believed that these diverse success stories would serve as valuable educational resources for makers visiting Wadizand as a funding guide for supporters. I also hoped that easy access to these success stories would encourage more people to launch their own funding campaigns.
What was the first thing you did?
I’ve compiled a list of terms frequently usedWadiz. The keywords “funding success” and “successful funding” really caught my eye. So, I decided to cover the topic of “successful funding.” Once I did, the idea evolved into something more than just a simple interview—I felt it needed a unique concept.
I'm curious about the storyline behind "Successful Funding."
The concept is based on an "interrogation room," and the format follows an interrogation style.
In the opening, the host lists the maker’s name, number of backers, and total funding amount, then gives the maker a chance to briefly introduce themselves. The segment then covers getting started on Wadiz, preparing for the campaign, the funding process, and what happens after the campaign ends. If there are interesting features of the product, they demonstrate them directly, and depending on the situation, they may verify the maker’s expertise through blind tests.
What are some key points to watch for in the Achievement Room content?
We conduct a blind test to see how well the makers know their own products. The production team hopes they get it wrong, while the maker desperately hopes to get it right. The tension on set is palpable, and if they get it wrong, a "don’t laugh" challenge begins. Viewers will also find it entertaining to watch and see if the maker can successfully pass the blind test. Through this test, you can feel the maker’s passion and love for their product.
The "interrogation room" concept feels fresh, too.
How did this concept come about?
“I need to come up with a fun concept so that success stories don’t feel out of reach,”I thought to myself. Then it suddenly occurred to me: “What if we did an ‘interrogation’ instead of a ‘report’?” When I shortened “Success Interrogation,” it became “Achievement,” and I figured that since successful makers would feel a sense of accomplishment, the phrase could capture both meanings. At the end of the program, all the makers shout the same phrase: “I recommend Wadizto all makers in the world who dream of success and fulfillment.” This conveys the idea that Wadizis a place where success happens and where people achieve their goals.
Did this concept actually work out well?
Changing just one letter in the word “reporting” to make it “interrogation” makes a huge difference in how interesting it is. There were plenty of intriguing elements to explore by “interrogating” the crowdfunding process. The detective, acting as the interviewer, interrogates the maker throughout the entire funding process, grilling them with questions and demanding answers. This is where Wadizstrengths subtly come to the fore. He even gives the maker a disapproving look when they seem too pleased with the positive reviews left by supporters.
This is a story that wouldn’t have been possible if it had been presented as a “news report.” News reports tend to frame success stories in a one-sided, idealized way. Just by giving the interviewer the persona of a “detective,” the range of stories we can draw out becomes endless. It really shows just how much of a difference that one small detail can make in content.
I think they really chose a great name for the series.
I have a bit of a professional quirk. (Laughs) I love coming up with names and assigning meanings to things—so much so that people even call me “Name-Maker.” Since I do this in my daily life, it tends to come out even more strongly when I’m working.
Who is the Successful Funding Investigation Office for?
I thought it would be great not only for aspiring makers coming Wadizdue to high demand, I also thought it would be great for people who naturally come across our content on other platforms, like YouTube. I thought it would be motivating to see that there are people taking on such challenges with such passion. Everyone—from aspiring makers and makers preparing for an encore funding campaign to supporters curious about a maker’s history—will enjoy watching it.
There was a really diverse range of creators featured.
Were there any specific criteria for selecting the creators?
There are clear criteria for defining a successful makerWadiz. Among these, I focused on makers with a supporter satisfaction rating of 3.5 or higher and those who successfully completed their funding campaigns and launched their products in the store. Then, I sent them direct contact emails.
It sounds like you put a lot of effort into this.
Could you also tell us the story behind how you cast Jeon Min-ki as the MC?
I used to work at a broadcasting station. I searched for a host using the various contacts and resources I’d built up during my time in broadcasting.
Among them, I felt that broadcaster Jeon Min-ki was the best fit, so I immediately set up a meeting. Meeting him in person only strengthened my conviction. Through my persistent efforts, I was able to secure him as “Detective Jeon.” I am truly grateful to Jeon Min-ki for agreeing to become “Detective Jeon” for Seungchil, even while he is juggling a heavy broadcasting schedule.
I heard you filmed two days’ worth of footage in a single day. Was there a particular reason for that?
By filming two episodes at once, we can provide more consistent content to creators and supporters.
Is there anything in particular you pay special attention to during post-production?
We consider whether the creator’s genuine passion for rewards and their know-how for success are conveyed clearly and concisely. That’s why it takes a total of two weeks to produce a single piece of content.
It's going to take two weeks?
After filming, we plan the edit using the preview (a file containing all the recorded footage). Each episode usually runs a little over an hour, so think of it as the process of cutting that down to under 10 minutes. Trimming down long footage takes a long time.
Once the structure is finalized after repeated cuts, we work on the subtitles. Then we proceed with the final touches, such as adding music and sound effects. The final product is completed after receiving feedback from the team members.
The filming location really suits an interrogation room.
Where was this filmed?
We mainly filmed in the basement ofWadiz. The dreamy, dark atmosphere fit the show’s concept perfectly. Add to that a black lamp, a typewriter, and a filing cabinet, and it was just like an interrogation room.
Thank you for the interview.
Finally, do you have a message for your viewers?
‘누구나 도전할 수 있는 세상’을 만드는 것이 와디즈의 가치인데요, <성공 펀딩 취조실>을 통해 이 가치에 공감하는 분이 많아졌으면 좋겠어요.
예비 메이커에겐 도전에 희망을, 서포터분들에겐 펀딩의 가치를 느끼게 하고 싶어요. 메이커, 서포터 여러분 모두 성공 펀딩하세요!
