– Tailored promotional events offering various benefits to small and medium-sized business owners are held at least three times a month.
– Expanding participation opportunities through themed campaigns such asWadiz,” “Early Bird Specials,” and “Category Spotlight Weeks”
– Significant support for personalized benefits, including daily random coupons, teaser pages, and exclusive advertising products
Starting this year, Wadizwill increase the number of special campaigns featuring small and medium-sized businesses to at least three times a month and actively offer tailored benefits.
Life design crowdfunding platform Wadizannounced on the 16th that it has released the detailed schedule for its “2024 First and Second Half Campaigns.”
Starting this year, we will categorize the special campaigns—which were previously held intermittently based on seasonal trends—intoWadiz, ▲Early Bird Campaigns, and ▲Category Spotlight Weeks, and actively support the funding success of small and medium-sized brands.
Wadizis held across all categories at the beginning of each month, when supporter traffic typically increases, and is backed by comprehensive marketing support, including "event-exclusive coupons," "KakaoTalk push notifications," "app main pop-ups," and "app push notifications." The ‘Early Bird Campaign,’ held once per quarter, is a promotional event launched ahead of seasonal trends. It offers the year’s greatest benefits—including ‘daily random coupons,’ ‘teaser page launches,’ and ‘exclusive advertising products’—to help campaigns gain momentum. “Category Spotlight Week” is a weekly event that focuses on specific categories each month for supporters with a strong interest in those areas. In preparation for the upcoming “Classes & Tech Week” in February, the platform is currently recruiting makers.
In particular, the “Blackbird Special Event,” held last November as part of the “Early Bird Special Event,” was met with an enthusiastic response, achieving high transaction volumes—including a 205% increase in average transaction value per project and a 2.5-fold increase in average daily payment volume. The “Greenbird Event,” the first of the new spring season, will run from February 19 to February 23 across all categories. Makers wishing to participate can apply via the website by February 4.
A Wadiz representative said, “We expect that our significantly expanded promotional campaigns this year will accelerate the growth of small and medium-sized brands and encourage more startups to take on new challenges,” adding, “We also hope that our supporters will have the opportunity to discover a wide variety of high-quality products and services.”
