– Over 11,000 reports received and 99% resolved over 7 years… A self-regulatory system built together
– Makers also participate in building trust in the platform… Expanding the role of intellectual property protection
– Enhancing a trust-based operational system through AI monitoring of the entire process and the publication of weekly transparency reports
Wadiz(CEO Shin Hye-seong, www.wadiz.kr) announced that it is working to foster a healthy crowdfunding ecosystem based on a self-regulatory system created jointly by makers and supporters.
Since 2020, Wadizhas offered a "Report" feature on its project detail pages. Users can directly report issues such as false or exaggerated advertising, intellectual property infringement, and violations of operating policies, and the platform reviews these reports and takes necessary actions, such as requesting corrections or hiding the content.
Since its introduction in 2020, the system has received a cumulative total of over 11,000 reports, with approximately 9,400 users participating in the reporting process. More than 99% of the reports received have led to actual resolutions, such as requests for corrections or removal from public view. Reports related to intellectual property infringement accounted for approximately 29% of all reports, making it one of the most common types of complaints.
Recently, participation has been growing not only among supporters but also among creators. Since it is often difficult to assess images with similar compositions or styling, or photos and videos created by the creators themselves, based on technical analysis alone, the feedback provided by creators—who understand their work best—plays a crucial complementary role.
In fact, in one skincare crowdfunding project, the creator discovered that another brand had used images from their product page without permission and reported the issue; the project subsequently removed the images in question and announced the corrective measures in a news update.
In another home goods project, a maker discovered that another creator had used a project name and representative image similar to those of an existing brand and reported the incident. To ensure a more objective assessment, Wadizreviewed the matter by guiding the creator through procedures to verify potential infringement with specialized agencies such as the Korea Intellectual Property Protection Agency and the Korea Copyright Commission.
Since last April, Wadizhas been strengthening its operational capabilities by leveraging both its “end-to-end AI monitoring” system and its reporting mechanism. The AI analyzes project details, reward structures, and community reactions, while the reporting mechanism supplements areas that the AI may overlook. The company publishes weekly transparency reports detailing operational status and key enforcement cases, and continues to refine its review criteria.
Heo Ji-eun, COO Wadiz, stated, “Crowdfunding is an industry that grows on the foundation of trust.” She added, “By combining AI technology with user participation,Wadizis building an ecosystem where makers and supporters work together to foster trust, moving beyond a structure where the platform acts as the sole administrator. We will continue to strengthen transparency and our self-regulatory system to create an environment where healthy innovation can thrive.”
