[wadiz makes ESG #better]shares the stories of makers and supporters who have put “habits that save the planet” into practice by participating in Wadiz funding campaigns.
We have now entered an era with 15 million pet owners.
It’s reported that last year, 6.38 million households across the country kept 8.6 million pets.
Especially in these times of COVID-19, as people are spending more time at home, the number of "pet-cocooners"—people who spend cozy, quality time with their pets—has naturally increased.
The overall pet care market, which stood at 2.11 trillion won last year, continues to grow, reaching 2.251 trillion won this year.
Did you know that “eco-friendly” is emerging as a new buzzword even in the booming pet market?
OnWadiz, too, we’ve seen the ‘green’ keyword—encompassing eco-friendly, upcycled, and vegan products—easily appear in a wide variety of innovative items, such as pet beds, travel carriers, cat wheels, treats, toys, and dog masks. it’s been easy to spot “green” keywords—such as eco-friendly, upcycling, and vegan—in a wide variety of innovative products.
Pets have now become an integral part of people’s daily lives.
Created for our precious family members who are with us every day Creative and eco-friendly crowdfunding campaigns—what kinds have been making headlines lately?
"Because your pet's skin is precious," eco-friendly materials are all the rage!
With a mother’s heart—just like what her baby uses!
A cat wheel comes into daily contact with your beloved cat’s skin, so it’s important to choose a product you can trust, isn’t it?
Based on the philosophy that "products brought into our home—the most comfortable and relaxing space—must be clean ," we are launching a crowdfunding campaign for a birch plywood cat wheel certified to the SEO standard, the highest eco-friendly rating ,
There’s a product that successfully raised 13 million won in funding last year. It’s called the “Mumu Cat Wheel.”
We use top-grade materials that emit virtually no formaldehyde, a known carcinogen, and it’s said to contain abundant phytoncides, making it highly effective at fighting bacteria and eliminating odors.
Any cat owner who cares about their cats’ health would surely fall in love with this, wouldn’t they?
▲Mumu’s “Mumu Cat Wheel,” made with eco-friendly, SEO-certified birch plywood (Source)
We can’t forget about Hawaii & Na Maker’s “Breathing HanG Bag,” which was launched this past January.
Hawa & Anna’s “Breathable HanG Bag” is a pet carrier made from vegan leather designed to make outings with your pet more comfortable.
▲“Breathing HanG Bag,” a pet carrier made from vegan leather (Source)
Have you heard of “vegan leather”?
Hanji leather is a vegan leather created by bonding cotton to hanji—paper made from the bark of the paper mulberry tree—and then applying a special coating process that creates a textured surface, giving it a leather-like feel.
Made from eco-friendly materials that are gentle on the environment, this fabric is lightweight yet highly durable and stain-resistant, making it easy to keep clean. It also offers excellent breathability, ensuring your pet can breathe comfortably inside the bag.
The reality was that most fabric bags either couldn’t be washed or would lose their shape or deteriorate after washing, and sending them to the dry cleaner was expensive and inconvenient to maintain.
Maker Hawa & Anna considered various factors from the pet’s perspective, such as the unstable, wobbly space that moves with every shift, the smell of chemical adhesives and fabric materials in some products, and contamination issues caused by the lack of hygiene in the one-piece design. They say they considered what might be uncomfortable from a pet’s perspective.
After much deliberation, they decided to use a material called vegan leather, which captures the comfort of the paperbark tree. The result is this beloved bag that makes your dog beg to go for a walk.
“It’s just like what my child eats!” I’ll make some natural snacks.
You eat insects as a snack?
Have you heard of Foody Worm, which started as a handmade treat for pets in the show *God-Sent Insects*?
Combining the rich flavor of ingredients packed with amino acids and protein with FoodyWorm’s unique roasting technique, it has instantly captured the attention of pet parents looking for special, handmade treats.
FoodyWorm, which successfully raised 17 million won in 2016, continues to grow rapidly as a healthy pet food company in 2021.
▲“FoodyWarm Handmade Pet Treats” made using our own roasting technique (Source)
When it comes to healthy pet food, the popularity of "Lavamil Dog Treats"—a "5-Free" dog treat—cannot be overlooked.
Gluten-free / Non-GMO / No artificial flavors / No artificial colors / No by-products
These are functional dog treats made with healthy ingredients and free from anything harmful to your dog.
At the time, after noticing that the two dogs owned by the creator, Labamil, would get sick whenever they ate treats,So, they created this product themselves by excluding ingredients that could be harmful to dogs and adding protein and calcium from edible insects.
Mealworms, used as an alternative to meat, not only offer excellent nutritional value but also they can also contribute to environmental protection by helping to prevent global warming caused by livestock carbon dioxide emissions and by conserving water.
In particular, this was a meaningful campaign that allowed participants to take part in a social contribution initiative: for every early bird backer, a pack of treats was donated in their name to 200 dogs and cats at the “Dalbong’s Shelter” animal rescue center.
▲"Lavamill Dog Treats"—5-Free Dog Treats (Source)
“From cost-effectiveness to environmental protection,” recycling is the answer
The product that best embodies the "recycling" concept in pet product crowdfunding is is, without a doubt, waste management products.
Our furry friends go to the bathroom 4 to 5 times a day and go out often.
Throwing away and replacing disposable products every single day must be a huge hassle for pet owners, both financially and physically, right?
Greeting Tail’s “Empathy Pad,” designed with the environment in mind and featuring a wash-and-reuse design, has been warmly welcomed by many supporters thanks to its semi-permanent fabric, triple-layer absorbent core, and soft, easy-to-wash material.
▲Greetingtail’s “Empathy Pad,” which can be reused indefinitely (Source)
There were also unique poop bags made from corn that are biodegradable.
Dog waste bags are a must-have for proper dog-walking etiquette, aren't they?
It is estimated that 8 million tons of plastic waste are generated each year, and it takes a staggering 450 years for it to decompose naturally.
▲Time required for plastic waste to decompose naturally (Source)
Paus Garden, an eco-friendly pet brand, found the solution in cornstarch—which breaks down quickly in the soil and returns to nature when disposed of—and launched a crowdfunding campaign after developing its poop bags in 2019.
They say this product was born out of the desire to provide safer and better products for beloved pets and to help preserve the natural environment alongside them.
They say they are developing and manufacturing eco-friendly products that are mindful of both pets and nature, so that dogs and cats with soft paws can play happily in the great outdoors for years to come.
▲ Pausegarden’s biodegradable “Corn-Based Poop Bags” (Source)
ESG has been a major topic of discussion this year, and the trends of upcycling, recycling, and zero waste—particularly those related to environmental sustainability—are likely not just movements aimed at benefiting people.
Our beloved pets, who are just like family, deserve a healthy and comfortable daily life just as much as we do.
Together with our 15 million pet owners, we will continue our eco-friendly fundraising efforts to support all livingcreaturesacross the globe.
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