Our Planning Notes provide an in-depth look at the planning process behind everything Wadizcreates, following the five Ws and one H.
If you’re curious about the thought process behind creating impact, be sure to check this out! Filled to the brim with thoughtful consideration and sincerity, we’re writing down our Planning Notes right now✍
Living in this confusing digital world, we turn to search engines whenever we have a question. There’s a portal site packed with information for anyone who wants to become a Wadiz Maker. Wadiz Maker Center. From platform usage guides to news about special campaigns, benefits, and service schedules, you can find it all here.
You can also read stories from makers who launched and successfully completed projects on the Maker Center. In today’s Planning Notes, we’ve included a conversation with Content Marketer H, the creator of two B2B content series for makers—‘Funding Success’ and ‘WHY Wadiz— H, the creator of these two series.
[Maker Stories] – [Success Stories] content on the Maker Center
The "Maker Success Stories" content includes two series: "Funding Success" and "WHY WadizWhat is the difference between the two series?
"Funding Success" is an interview series that shares the behind-the-scenes stories of successful makers’ projects. Individual (Kim Hyun-kyung), and small brands (Arencia), and creators (Eyelet Sol), Big Brands (Ottogi Edition), covering a wide range of cases based on company size. You’ll get a glimpse into the joys and struggles of the project managers behind these successful campaigns, as well as their unique know-how that you won’t find anywhere else.
From the "Funding Success" series: An interview with Arencia Maker
"WHY Wadiz" is a series that analyzes successful projects through the lens of trending consumer trends. Previously, we published the “Monthly Wadiz Trend Report,” but we’ve refined this report to focus specifically on projects. So far, we’ve covered flower subscription services, e-books, and vegan products. For each category, we share insights on the brands and products that launched Wadiz, the reasons behind their success, and why you should launch Wadiz.
From the "WHY Wadizseries: "Why Do Vegan Products Do Well Wadiz?"
“Funding Successful” and “WHY Wadiz—what was your goal in starting these?
I’m part of the Maker Growth Planning Team, and I’m currently thinking about two things. First, lowering the barrier to entry for aspiring makers Wadiz . Second, helping Wadiz makers grow successfully. I started these two series to address the first challenge. After all, you always check reviews before buying a product or using a service, right? For makers, “Funding Success” and “WHY Wadizessentially reviews.” These two stories give confidence to those hesitating to launch a Wadiz project, thereby lowering the barrier to entry.
Wadizhas various channels, such as Wadizand Wadiz. Why are the “Funding Success” and “WHY Wadizseries published on the Maker Center?
The Maker Center is a site exclusively for Wadiz. It’s a place where you can explore and use a variety of services, making it a must-visit for both current and aspiring Wadiz makers. The Maker Center is always home to makers. We publish content there so that makers considering launching a project can easily and quickly find success stories to draw inspiration from.
Maker Center
Did you plan, produce, and publish both series? What role do you play?
In the beginning, I handled the entire process—from sourcing interviewees to conducting interviews, writing the scripts, and editing. As I ran the project, I realized that creating quality content requires sufficient time. Now, after establishing a basic framework through planning, I hire external writers to handle the writing. I handle the overall management and editing. Thanks to the time I’ve gained, I was able to launch the “WHY Wadizseries following “Funding Success.”
So you select the interviewees yourself! There are many makers Wadiz—which ones do you choose?
We make our selections by carefully evaluating both quantitative factors—such as funding amounts and project satisfaction rates—and qualitative factors, such as the appeal of the brand’s narrative. The readers of our two “Maker Success Stories” series are not backers, but aspiring makers. Our target audience consists of individuals or brands who have their own startup stories and are considering launching new products or services.. Their primary interest lies in the beginnings, growth processes, and achievements of makers who have succeeded Wadiz. To address these curiosities, , we select interviewees based on authentic stories and strong results.
Could you please explain the "overall management and editing" you mentioned earlier in a bit more detail?
We design the interview topics and objectives, select suitable interviewees, and commission external writers to produce the content. To add that extra touch of flair to the manuscript, we carefully consider the photos, copy, and layout right up until the very end during the editing process. When editing, we focus on creating content that makes readers want to keep coming back.content that keeps readers coming back’ . Even great content can lose its impact if the layout is disorganized or the font sizes are inconsistent. We edit with the mindset of eliminating distractions as much as possible to ensure the creator’s story is conveyed fully.
How are the topics selected?
We are focusing on identifying as wide a variety of cases as possible.Wadizis a place where anyone—from individuals and small brands to major brands—can take on a challenge. Each maker has different main categories, brand sizes, and stages of development. We focus on finding case studies to create content that meets the needs of a diverse audience. That’s why we select topics evenly across all project categories.
By category?
We select a theme when several successful projects emerge in succession within a single category, or when the company needs to highlight a specific category. When we discover a truly outstanding project, we sometimes start by selecting the maker we’ll interview and then develop a theme to fit them. Usually, since the theme is already embedded in a good project, we proceed directly to securing the maker.
We recently interviewed "Naebyeonsan Brewery," the maker of Baekje Soju, for our food section.
I can tell a lot of thought went into creating this content. It’s no wonder the quality of Maker’s success stories is so high—there’s a reason for that. With content this well-crafted, how do you get it in front of readers? It would be such a shame if it didn’t get read by many people.
KakaoTalk Plus Friends Channel (Wadiz for business), and our official X (formerly Twitter / @wadiz_funding) We are actively utilizing channels that can be leveraged by the company. We’re also actively utilizing the ‘Maker Newsletter, which is approaching 100,000 subscribers. The target audience for the newsletter and the persona of readers for Maker success story content are nearly identical. The Maker Newsletter is the first promotional channel we turn to after publishing content on the Maker Center. (If you’d like to receive the latest funding news and content, please subscribe! Click)
We are currently actively using our internal channels to spread our content, but I hope that someday our content will reach places that aren’t yet familiar with Wadiz. .
This is the last question. Is there any content you’d like us to publish for you? A content wish list!
Our team’s second goal is “helping makers who joinWadizgrow successfully.” Our team is currently hosting a variety of live project workshops for makers under the nameWadiz.” To help makers who were unable to attend the workshops or had scheduling conflicts, we are planning to create informative written content based on the lectures.
If a maker discovers Wadizthrough our success stories, dreams of taking on a new challenge, and then finds the inspiration they need from Wadiz School and our informative content to actually launch their project… that would be incredibly rewarding!
💡 “Funding Success!” and “WHY Wadiz– Click here to view the content (Click)
View the entire "Planning Notes" series 👇
<성공펀딩취조실> 기획노트
<성공펀딩취조실> 기획노트 별책부록
<서포터를 찾습니다> 기획노트
<진국인> 기획노트
<진국인> 기획노트 별책부록
<디자이너> 기획노트
<디자이너> 기획노트 별책부록
<공간 기획자> 기획노트
<공간 기획자> 기획노트 별책부록
