– Art funding grows 2,547% in July–August… Actual payments and number of projects rise in tandem
– Art projects such as a bronze Seated Buddha, a collection of works by Tadao Ando, and a Van Gogh gallery book are proving popular one after another
– Reflecting the consumption trends of the MZ generation, who seek “art in everyday life”
Despite the summer market's off-season, art-related content continues to enjoy unprecedented success on crowdfunding platforms.
Wadizannounced on the 12th that funding in the arts sector grew more than 25-fold from July to the first week of August 2025, with funding amounts surging 2,547% compared to the same period last year. During the same period, the number of transactions increased 14-fold and the number of projects tripled, demonstrating an overall expansion in demand.
This growth was made possible by the rising popularity of art products as "collectible content," going beyond mere works of art.
7월 29일에 시작된 <안도다다오 작품집>은 프로젝트는 오픈 하루 만에 1억 7천만 원을 돌파하며 실시간 랭킹 1위에 올랐고, 현재는 3억 1,000만 원을 넘어섰다.
가야미술주조에서 선보인 <청동 반가사유상 미니어처> 역시 첫 펀딩에서 4,100만원을 기록하며 목표 대비 8,360%를 달성했다.
The hardcover gallery book series featuring Vincent van Gogh’s masterpieces has surpassed 48 million won in funding thanks to contributions from over 500 backers. With the campaign running until September 2, it is expected to exceed 50 million won.
또한, 조선 후기 화가 김홍도의 풍속화를 재해석한 헬리녹스의 캠핑 쿡웨어 <전립투&스토브 원>는 실용성과 예술성을 동시에 갖춘 아이템으로 큰 인기를 끌었다.
The product garnered significant attention both domestically and internationally, raising a total of 440 million won in funding, including payments from overseas markets such as Taiwan and Singapore.
This trend goes beyond mere merchandise consumption and reflects the spending habits of the MZ generation, who value the “integration of art into daily life” and “collectible value.”
According to the “2024 Survey on Cultural Participation” released by the Ministry of Culture, Sports and Tourism, consumption of art exhibitions and related products among people in their 20s and 30s has more than doubled over the past two years, indicating that demand for “art in everyday life” is gaining momentum.
A Wadiz representative stated, “As ‘value-driven consumption that reflects personal taste’ gains traction, particularly among the MZ generation, there is growing demand for collecting artworks or incorporating them into daily life,” adding, “We plan to continue leveraging the strengths of our funding platform—which directly connects art with the public—to introduce an even wider variety of art projects.”
