🏠At-homebeauty treatments, no longer a dream
The global beauty market is in the midst of a massive transformation called Beauty Tech.
More and more people are looking for professional-quality skin and body care at home, without having to go to a salon.
Global market research firm The Research Company has announced that the global beauty tech market is expected to grow to the global beauty tech market will grow to approximately $116.1 billion by 2028.to approximately $166.1 billion by 2018.
More than just skincare products, technology-enabled homecare devices like ultrasound, high-frequency, and LEDs are making their way into our lives.
The domestic market is growing at a similar pace.
The domestic beauty device market, which was worth 80 billion won in 2013, grew more than 10 times to 1.6 trillion won in 2022, and is expected to continue to grow at around 10% annually.
Beauty devices are no longer niche products, they are now the center of an industry, both globally and domestically.
🚀 The beauty device market that changed the game for K-beauty
This shift is also reflected in the performance of domestic companies.
Recently, APR, which has grown rapidly with its beauty devices, surpassed traditional powerhouses like Amorepacific and LG Life & Health to become the No. 1 K-beauty company with a market capitalization of more than KRW 8 trillion.
With the growth of beauty devices in full swing, small and medium-sized brands are entering the market.
In the past, it was difficult to enter the beauty device market because it required large-scale R&D and marketing costs, but recently, niche devices that focus on specific skin concerns or products from domestic SMEswith differentiated technologies have been attracting attention.
Beauty devices are disrupting the traditional K-beauty powerhousesand opening up new opportunities.
📊 Wadiz funding data shows beauty device growth
The global market shift is also reflected in Wadiz funding data.
- The top 5 most funded projects in Wadiz Beauty Funding in the past yearwere all 'beauty device projects'.
- In particular, all projects that have raised more than KRW 1 billion in beauty funding in the past year are also categorized as 'beauty device projects'.
- In 2024, beauty devices accounted for only 20% of the top 10 funded projects, growing to 70% this year
The data also showed that beauty devices were the star of the show Wadiz.
For new makers, this means that now is a great time to get on the growth curve.
💡 Ocura surpasses $1 billion in funding and global supporters
A prime example of our success is the Ocura Titanium Cell 4.0, which remains the #1 product in the Wadiz Beauty category.
After opening the funding in late July, the project quickly attracted supporters and quicklysurpassed KRW 1 billion in cumulative funding.
What made Ocura particularly interesting to supporters was that it was the first in the world to implement quadruple ultrasound frequencies, including 19 MHz.
Unlike previous devices that apply single or dual frequencies, Titanium Cell 4.0 is designed to utilize four frequencies simultaneously for deeper and more precise skin care.
Ocura's 'droplet ultrasound' technology, developed by researchers from Seoul National University for two years, has been proven to improve skin texture, skin elasticity, and four pores in the nasolabial area in a clinical institute registered by the Ministry of Food and Drug Safety.
Supporters love that they can "get hospital-quality careat home."
Source: Unsplash
What's even more impressive is that it wasn' t just domestic supporters who bought, but also Anglo-American supporters from the US, Australia, and New Zealand.
Ocura's innovations have also appealed to global supporters, as the demand for home beauty devices is particularly strong overseas due to the high cost of dermatology procedures.
It's time for global supporters to naturally purchase Korean beauty devices Wadiz.
It's not just a case of "one project funding success", it's an example of how Wadizis acting as a bridge between local makers and global markets.
✨ ThermaCera, a beauty device that has raised 2.6 billion won in 2 rounds of funding
Ocura is another beauty device that just opened up global funding.
What if you could enjoy premium, hospital-grade procedures at home?
ThermaCera has already raised a total of KRW 2.6 billion through two rounds of funding, which means that many people are interested and supportive.
Of particular note is the industry-first technology.
Whereas before, you had to change parts for each layer of skin, ThermaCera offers the convenience of using one tip to treat different skin layers.
It's much easier to use, and this convenience has been a huge win for our supporters.
ThermaCera, which has been loved by its supporters in Korea twice in November 2024 and August 2025, has Wadiz opened Wadiz Global Service , and will now meet with supporters around the world beyond Korea.
💡 MaxLift, painless wrinkle treatment
The last beauty device we're going to talk about is the Maxlift.
MaxLift is a next-generation beauty device that utilizes NIR (near-infrared) light wavelengths to help improve skin.
Using near-infrared technology already proven in dermatology and rehabilitation, clinical trials have shown that it reduces wrinkles, increases skin elasticity, and improves complexion.
Most of all, it's the choice of many supporters because it can be used without pain or strong irritation, so it's easy to use consistently.
Beyond the love at home, we're opening up our global funding and getting ready to connect with supporters around the world.
🌐 Wadiz, the easiest way to connect with global supporters
Global funding seems complicated for makers, but Wadiz it's not that different from domestic funding.
- You can set your international shipping countries to up to 200 countries,
Project stories can be automatically translated into multiple languages with AI translation,
- International credit card payments and global shipping are also supported.
This means that makers can focus on their product and story, while Wadizconnects them to global expansion.
Since launching Wadiz web and mobile apps in May, we've had members from 89 countries sign up and new payments from more than 20 countries.
By category , beauty had the highest share at 25%.
Ocura's $1 billion in funding and international backers are just the beginning of the opportunities that lie ahead for the beauty device maker.
✨ Beauty devices, now is the best time to take on the challenge with Wadiz
The global marketis set to grow to KRW 162 trillion, and the domestic market is growing at double-digit rates every year.
Ocura's 1 billion milestoneWadizshows that this trend is already a reality.
Now is the perfect time for beauty device makers to go beyond their domestic supporters and connect directly with their global fans with Wadiz!
We look forward to seeing more beauty devices take to the global stage Wadiz in the future, and drive new growth in K-beauty.
