[Don’t forget to bring these]
- Here arethree checkliststo help you prepare for global expansion.
- Use WAi to finda global expansion guide tailored to your productin just one minute.
- If you expand globally now, we’ll offer youa 0% service fee.
1. How to Get Started with Entering the U.S. Market with K-Products
3 Things to Check Before Launching a Global Fundraising Campaign
“Can my product go global?”
For many makers, expanding into global markets feels daunting not because they lack products,
but because they “don’t fully understand” the processes required for global expansion, such as costs, translation, and shipping.
However, there are already success stories Wadizof creators launching globally with just a single click and achieving great results.
The "Ocula Water Droplet Ultrasound Device" raised a total of 1.1 billion won by running domestic and global campaigns simultaneously.
As this example shows, if a product can clearly convey its ‘necessity’ regardless of language barriers, it can generate a strong response in the global market.
Use this guide today to assess your product’s global competitiveness and learn cost-saving strategies to protect your profits.
When expanding globally now 0% service fee .
“Will my product really be well-received overseas?” — Why not give it a try?
Ultimately, what stands in the way of global expansion is the “anxiety” that arises from a lack of understanding.
Check the three points below and turn that vague anxiety into ‘confidence.’
[1-Minute Checklist for Preparing to Expand Globally]
| Diagnostic Items | Key Points | Expected Effects |
| Elements that resonate globally | Solving universal problems that resonate globally | Lowering the initial barriers to entry |
| Unique Storyline | A narrative focused on the product’s purpose and problem-solving | Increase in supporter conversion rate |
| Eligibility for Global Expansion | Check for Items Subject to Customs Clearance and Import Restrictions | Preventing Operational Risks |
1. Global Relevance
Consider whether your product addresses a problem that resonates with people all over the world.
Issues that transcend borders—such as skin concerns, health, and convenience—are ideal.
In addition, if you can naturally incorporate Korean sensibilities or stories into your product, this can serve as a unique selling point.
2. Crafting a “Story” More Powerful Than Numbers
Overseas supporters are moved not by flashy sales figures, but by the fundamental question: “Why was this product created?”
Simply by clearly defining “what problem you wanted to solve” and “what philosophy you’ve embedded in it,” you can build a global fanbase.
3. Products Suitable for Global Expansion
The most basic question is, “Can this product be exported overseas?” Most makers who have run a Wadiz project can expand globally, but
it may be difficult for items prohibited from being shipped abroad or products that require age verification. If you’re unsure whether your product is eligible for global expansion, *ask WAi directly.
💡What is WAi?
It’sWadizAI partner for customized success strategies.
We’ll address not only your basic questions but also provide specific guidance on the preparations and success strategies tailored to your product.
A 1-Minute Guide to Global Expansion with WAi
If you're curious about your product's global competitiveness, ask WAi.
We’ll lay it all out for you—from your strengths to potential pitfalls and the next steps you should take.
Instead of worrying about the unknown, find out exactly what “next steps” you can take right away.
[Practical prompts you can copy and paste to ask right away]
1) Product category: (e.g., Beauty)
2) Approximate price range: (e.g., around 15,000 KRW)
3) Domestic sales/funding experience: (e.g., Raised 5 million KRW in domestic funding)
4) Country you’d like to enter first: (e.g., U.S., Japan)
5) Request: Please tell me about my product’s current global competitiveness and a customized market entry strategy.
[WAi Sample Response]
✅ My product’s global competitiveness
Based on the "market validation" data of having raised 5 million won in domestic funding,
we are in an excellent position to pursue a strategy of “expansion” into global markets.
In particular, the price point in the 15,000 won range is advantageous for positioning the product as “daily K-beauty” in Japan, and in the U.S., it is a suitable price range for emphasizing value through bundle offers.
✅ Checkpoints and Strategies for Entering the U.S. and Japanese Markets
In Japan, detailed product pages centered on emotional, text-based content are key, while in the U.S., concise copy that emphasizes practical benefits and
and a bundling strategy that reduces shipping costs. Additionally, in both markets, to increase profitability,
high-priced bundle options to boost revenue; in Japan specifically, since the manufacturer bears the customs duties, it is necessary to incorporate this into pricing strategies in advance.
“Will we make a profit?” — Strategic cost planning to maintain margins
When expanding globally, “cost” is just as important as competitiveness.
The costs of global expansion mainly consist of three components: Wadiz fees, country-specific customs duties, and international shipping costs.
If you’re having trouble calculating these costs, ask WAi. We’ll provide you with an estimate based on your product and target countries.
[Cost Item Checklist]
| Checkpoint | Key Considerations |
| Wadiz Fees | Take advantage of the 0% service fee offer when you launch a global project now |
| Tariffs by Country | Confirmation required regarding countries where the manufacturer makes direct payments (e.g., Japan) |
| International shipping fees | Pricing is determined based on the logistics provider’s rates, taking into account the product’s weight and volume, distance to the destination country, and applicable customs duties and value-added taxes. |
✅ 0% Wadiz fees
Currently, if you launch both Korean and global projects simultaneously, the service fee for payments from countries outside Korea is 0%.
Feel free to test the global market without worrying about fees.
✅ Review of customs duties by country
Customs duties are usually paid by the supporter in their home country, but in rare cases, such as in Japan, the maker may cover them.
When considering expansion into We recommend setting your reward amounts and shipping costs.
✅ Setting International Shipping Rates
International shipping fees are determined based on a combination of 1) the product’s weight and volume, 2) distance to each country, and 3) customs and VAT policies.
and vary by country depending on the logistics provider you use. In particular, International shipping is structured such that shipping fees are calculated separately for each reward item.
Ex. If a U.S. backer orders 1 Reward A (shipping fee: 5,000 KRW) and 2 Reward Bs (shipping fee: 3,000 KRW)
Shipping fee: 5,000 + (3,000 × 2) = Total 11,000 KRW
💡TIP. If you need expert assistance with customs, patents, certifications, shipping, or other matters while preparing to expand globally, visit
You can also take advantage of one-on-one consulting and agency services throughWadiz official partners. (View Official Partners)
02. FAQ — 3 Questions Frequently Asked by Actual Makers
Q1. How can I start a global project?
When running a project in Korea, simply select the "Worldwide Shipping" option under [Shipping Type].
Q2. Are payments and settlements processed in Korean won?
Yes, so from a Maker user’s perspective, no separate currency conversion takes place.
However, on the international supporter screen, product prices are displayed in the currency of the service country, and the exchange rate is updated daily.
Q3. Do you offer advertising services for global projects?
We don’t stop at simply launching a great project; we also expose your project to touchpoints where it can be discovered by more international backers.
Key examples include placement at the top of global campaign pages and on the global main homepage banner.
03. Expanding Globally: Start Wadiz
Great products know no borders. Until your product becomes a K-brand that transforms the daily lives of supporters around the world,
WAi, your AI partner for tailored success strategies, will be with you every step of the way.
Check out our 0% global service fee offer now and launch your first global project.
➡️ Get started on a global project with WAi
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