“Add a touch of ‘envy’ to a well-made product, and you’ll build a strong fan base.”
The creators who have raised over 100 million won Wadizhave one thing in common: rather than simply listing their product’s specifications, they’ve painted a concrete picture of the “better version of themselves”that supporters aspire to become.
Supporters often participate in crowdfunding campaigns with excitement, looking forward to how their daily lives will change with the items they’ve discovered—just as much as they enjoy finding the items themselves. How have brands that have raised an average of over 300 million won managed to transform these intangible values into a “lifestyle people aspire to”? Discover the secrets behind fandom-driven campaigns that attract tens of millions in fundingright now.
01. Why are supporters leaving my product page? 🤔
In the brief moment they scroll down, supporters want to do more than just browse products; they want to imagine the wonderful changes that will unfold once this item becomes part of their daily lives. When that “moment of longing”that resonates with supporters becomes vivid, the project transcends a simple product to become a lifestyle that supporters truly want to be a part of.
Let’s take a look at some examples of how the top-ranking projects that set Wadizablaze this year captured the hearts of supporters.
| Project Name | Highlights of Tokyo | Results (Amount Achieved) |
| Handwriting Class: Migot Font | Me, writing a "work" rather than just practicing | approximately 340 million won |
| Ms. Jina's English Class | Not studying, but “free communication” | approximately 380 million won |
| Dostoevsky: Gold-Embossed Collected Works | Not just reading, but “refined tastes” | approximately 270 million won |
Q: How can I turn a tedious practice routine into an engaging reward?
🔗 [Handwriting Class: Migot Style] Please show me the "final version" at the end of the practice first.
💡 Key Takeaway: Instead of telling people to “correct their handwriting,” it made them admire “the version of myself that writes like a font.”
Improving poor handwriting is actually a grueling process. However, rather than focusing on the arduous steps involved, this project highlighted the “results that are even prettier than fonts” that would emerge from my own hand. Supporters were captivated not by the tedium of practice, but by the “elegant version of myself”that conveys my feelings through neat handwriting.
Q: How do you translate intangible services into tangible pleasure?
🔗 [English Class with Teacher Ji-na] I turned boring studying into a way to become a "confident me."
💡 Key Takeaway: Instead of viewing grammar study as a chore, it made me long for the “confident version of myself” who can converse freely with native speakers.
English is a challenge for everyone and something we all aspire to master. By focusing not just on basic grammar lessons but on helping students achieve the goal of “speaking confidently and fluently with foreigners,” we set an impressive record of 380 million won in the education category.
Q: How can you elevate a common classic to a source of “intellectual pride”?
🔗 [Dostoevsky] We proposed a "unique sense of style" rather than just a product.
💡 Key Takeaway: Rather than recommending books that are difficult to read, I suggested cultivating a taste for the value of being "the first and the only one."
We leveraged the unique narrative of the “world’s first compilation of the four great classical novels.” Backers participated in the campaign not just to read the book, but because they aspired to be the “discerning reader” whoowns this one-of-a-kind edition. Their confidence in its irreplaceable value led to the campaign selling out within just 30 minutes of launch.
02. How can I apply "Tokyo" to my product detail page? 🚀
Successful planning involves accurately identifying what your supporters are missing and turning it into a source of pride. Try applying the three techniques below to your project.
[① Aspiration-Driven] Show them the sweet rewards first
Supporters aren’t looking for just studying—they want to see “the smarter version of themselves.” Instead of highlighting a grueling “one-hour lecture every day,” place an image of “you conversing like a native speaker” at the very top of your product page.
[② The "Own Your Taste" Type] Go beyond mere functionality—let them own a sense of value
Instead of simply calling it a “classic that’s a pleasure to read,” imbue it with a unique narrative. Just as securing a rare edition that not everyone can possess, the project should be designed so that ownership alone serves as a testament to the supporter’s sophistication and taste.
[③ Identity-Building Type] Design the “cool image” your brand aspires to
Instead of simply being a “high-performance bag,” clearly define the cool identity that supporters who choose your brand will gain—such as “a partner for the free-spirited traveler.”
03. FAQ — Frequently Asked Questions 💬
Q: I’m not sure what kind of appeal our rewards will have for supporters.
A: Try to imagine the “happiest moment” when using the reward. Even if it’s not a grand innovation, something as simple as “a cup of coffee that brings a sense of calm to a busy morning” can be enough to inspire admiration—simply by filling a small gap in everyday life.
Q: What benefits are available if I start now?
A: We are currently running a 0% transaction fee promotionto support your global expansion. We also offer a 30% discount on the first funding feefor new creators, so feel free to get started without any pressure.
🌍 Building a fanbase starts with “admiration”!
Ultimately, the success of a campaign that raises tens of millions of won depends on how authentically the maker has brought to life the “better life”that supporters had only imagined in their hearts.
Every word and every image on your product page should ultimately point toward that "aspect of aspiration" that your supporters dream of. Go beyond simply offering a product with great features; try to infuse it with a value that makes people think, "I want to live that kind of life, too." When those feelings of aspiration come together, they will build a strong fan base and lead to amazing results.
Wadizwill be with you every step of the way until your project becomes a leading brand in its category.
It all starts with Wadiz. Just Start. On Wadiz.
