🤝 Wadiz × Start2Group connects European innovation makers with Asia
In September, Wadizsigned a memorandum of understanding (MOU) with German startup accelerator Start2 Group.
This wasn't just a partnership, but a pivotal moment for European startups, including those from Germany in the Start2Group network, to enter the Korean and Asian markets.
This collaboration has set the stage for Wadizto actively support global companies in taking on new challenges.
On September 16, WadizStart2Group sign an MOU
Start2Group is a global accelerator headquartered in Munich, Germany, that has helped startups expand internationally across Europe, the Americas, and Asia.
At the MOU, Start2Group also announced that it will establish a new subsidiary in Poland.
It looks like we'll be able to find innovative startups and branded products not only from Germany, but also from Poland and other European countries through Wadiz.
🚀 From declaration to execution, the story of our future collaboration
MOU signing with Start2Group at the Wadiz office on September 16th
The agreement is more than a declaration; it includes specific action plans from both sides.
Wadizoffers a Fast Track Reviewto startups recommended by Start2Group, a marketing support program of up to $5,000, and has agreed to provide the manpower needed for both parties' collaborative projects.
Start2Group will introduce German and global innovative startups Wadizand provide insights into the local startup ecosystem and trends.
Furthermore, we recommend innovative German-global startups from our network Wadiz, expanding their opportunities to enter the Korean and Asian markets.
In other words, this is not just an exchange, but an exchange of strengths between the two sides, and we will implement practical measures to accelerate the growth of startups in the global market.
👀 High interest in the Korean market from European manufacturers
Start2Group Program Manager Park Jihyun Park (left) and Korea General Manager Alina Marta (right) share their thoughts on local companies in Germany.
According to Start2Group, especially DokGermany's fashion and tech-based startups are particularly keen to use the Korean market as a test bed, according to Startup Group.to use Korea as a testbed.
In fact, in early September, a group of German fashion companies traveled to Seoul to conduct local market research.
"We want to see the reaction of Korean consumers firsthand"shows that Wadizis growing as an increasingly important platform on the global stage.
Of course, there are also concerns for local companies. These include concerns about brand image if the funding is not successful, and a lack of understanding of the Korean market.
Wadizfully understood the unfamiliarity of the Korean platform environment and the difficulty of utilizing their services in Korea, so they offered to lower the barrier to entry and help them succeed through Wadizadvertising, marketing, and other infrastructure resources.
🏆 Wadiz'START2AWARDS'
START2AWARDS WITH WADIZ poster
Later this year, we'll also be hosting the START2AWARDS, a collaboration between WadizStart2Group.
European startups create funding projects Wadiz, and their performance is evaluated and rewarded.
This allows you to get real customer reactions and early marketing referencesin the Korean market.
One cosmetics startup in particular has already shown interest in crowdfunding in South Korea, having already achieved success in Singapore and Southeast Asia.
Wadizwill help these companies identify what certifications, permits, etc. are required to conduct crowdfunding in South Korea.
💬 Webinar for German fashion companies, the scene of our first collaboration
September 17, webinar on entering the Korean B2C market, co-hosted with Start2Group and Fashion Council Germany
The day after the MOU was signed (September 17) Wadizhosted a webinar for German fashion companies with Start2Group and Fashion Council Germany.
In fact, Wadizdelivered a specific guide for companies thinking about entering the Korean market.
We started the webinar with an introduction to Wadiz Global Services.
September 17, webinar on entering the Korean B2C market, co-hosted with Start2Group and Fashion Council Germany
" Wadizis a consumer platform where early adopters in Korea gather," he said, and shared the success story of how Wadizgrew into a brand through crowdfunding.
Especially during Q&A, go beyond just asking about the funding process, the format of content such as images and videos on the funding detail page, and how consumers prefer to tell stories. and how consumers prefer storytelling.
The conversation revealed that German companies are seriously considering entering the Korean market with Wadiz.
🌍 Find Your Fans, Everywhere
(From left to right) Hwang Chulwoo, Hye Sung Shin, and Han Earl Jang, Start2Group's Pro.
With this agreement, Wadizwill not only help German companies enter the Korean market, but will also serve as a bridgehead to expand across the entire Asian market, including Korea, China, and Japan.
"It's rare for a European startup to use Korea as a testbed," said Wadiz CEO Hyesung Shin, "especially as Asia is currently emerging as a fast-growing consumer market."
With a vision of "Find Your Fans, Everywhere," Wadizwill continue to evolve beyond simply helping international companies expand their reach to become a global platform that connects innovation makers and consumers around the world.
Stay tuned to see how Wadizwill continue to grow as a trusted partner for global startups and brands to explore new markets in Korea!
