– Outstanding projects will receive theWadiz Emblem,’ which can be used in marketing as a testament to brand trust
– 47 beauty category projects raised over 100 million won in 2025… a record high, and the category with the highest number of international transactions
Wadiz(CEO Shin Hye-seong, www.wadiz.kr) announced that it analyzed funding data from a beauty campaign held last January, selected outstanding projects across 16 categories, and awarded theWadiz Emblem” to a total of 18 projects.
The winning projects were selected based on funding data from the 99 projects that participated in the “2026 Happy New Beauty” campaign, which ran from January 15 to 28. A total of 18 projects were named across 16 categories, including ▲Essences & Ampoules ▲Masks & Face Packs ▲Cleansing ▲Sun Care ▲Makeup ▲Devices ▲Inner Beauty ▲K-BEAUTY.
The selected projects demonstrated their product competitiveness through concrete metrics that reflect actual consumer feedback. Bella C&C’s “Sun Essence,” which has garnered 14,000 reviews thanks to its lightweight texture, took first place in the sun care category in this promotional event as well.
In the essence and ampoule category, K&S Company’s “Cellixa Ampoule,” which utilizes PDRN (polydeoxyribonucleotide), garnered significant attention—including 3,000 pre-order sign-ups—and took first place in the category.
The "Wadiz Emblem" was created to serve as an official credential for brands that have proven their product competitiveness through crowdfunding, enabling them to expand their distribution channels in the future. Selected brands can use their crowdfunding results and the emblem to objectively demonstrate their product quality and market reception across various marketing channels, including social media, their own online stores, and advertising materials.
In addition, eight of the 18 selected projects generated overseas transactions from countries such as the United States, Japan, and Australia. This demonstrates that Wadizis increasingly serving as a channel for early-stage K-Beauty brands to gauge product reception and assess their potential for entering global markets.
Meanwhile, Wadiz beauty category continues to grow steadily. The average funding amount per person has increased by 74% over the past three years, and in 2025, a record 47 projects raised over 100 million won.
Going forward, Wadizplans to collaborate with specialized partners, such as manufacturers and clinical trial organizations, to help makers ensure quality verification and production stability, thereby enhancing their brand competitiveness.
A Wadiz representative stated, “The projects selected this time demonstrate how product competitiveness has been validated through the active participation and data provided by supporters,” adding, “We will expand our support to help promising K-beauty brands test market reactions Wadiz, establish a foundation for growth, and contribute to building a sustainable beauty ecosystem.”
