📌 Key Summary (TL;DR)
Notification subscriptions, support signatures, comments, and follows are the most cost-effective and powerful drivers of visibility at the top of Wadiz.
With a three-stage design featuring open runs, experiential campaigns, and 72-hour events, you can raise hundreds of millions of won in funding without spending a dime on advertising.
The Core of the Wadiz Algorithm — What Are Communication Metrics?
The Wadiz algorithm determines a project's popularity based on the number of notification requests, endorsements, comments, and followers. The higher these metrics are, the greater the chance the project will be featured at the top of the main homepage.
Ultimately, an event is not just about giving away gifts. It should serve as a strategic tool that naturally incorporates requirements such as subscribing to notifications, signing a petition, leaving comments, and following accounts, thereby driving up metrics and securing a spot on the main page at the same time.
Three-Step Event Strategy
Successful, highly engaged Wadiz creators utilize the following three events in a phased approach.
| Event Type | Purpose | Key Examples |
| Open Run Event | Overwhelming early firepower right from the start | Squishy Shoes (110 million), Dragon Robe Beach Towel (8,823%) |
| Hands-On Review Event | Maximize Conversion Rates by Building Trust | Whipped Quilt (170 million), Red Ginseng Bone Pills (36,670%) |
| 72-Hour Event | Building on the early momentum | Ponytail Bag (22,169%), Hirit Pad (18,938%) |
Detailed Analysis by Case
1. Open Run Event: Building Overwhelming Early-Game Firepower
This is an event for backers on the day the campaign launches. The number of backers who join within the first 24 hours after the launch determines whether the campaign is selected by the Wadiz algorithm.
How to use: It’s best to start as soon as the “Coming Soon” tab appears before the campaign goes live. Before the campaign launches, encourage users to sign up for notifications, and on the day the campaign goes live, hold a raffle to award gifts to those who immediately participate and leave a support message.
[Mulgung Shoes] Case Study (Funding Amount: 114,081,200 KRW / Achievement Rate: 11,408%)
– Strategy: Offer a free gift worth 130,000 KRW to those who sign up for notifications, follow the maker, and participate in the pledge campaign
– Results: Achieved over 100 million KRW in sales immediately upon launch
[Gukjungbak Royal Robe Beach Towel] Case Study (Funding Amount: 44,115,000 KRW / Achievement Rate: 8,823%)
– Strategy: Sign up for notifications + Start funding immediately upon launch + Receive a royal mirror with every pledge
– Results: Secured the #1 spot on the real-time popularity rankings on the day of launch
2. Hands-On Review Event: Driving Purchases and Building a Fan Base Through Trust
This is an event where we select a group of participants to leave reviews. Given the nature of crowdfunding, where products cannot be seen in person, reviews from people who have actually used the product are far more effective than advertisements.
How to use: Recruit testers through "News," Wadiz communication channel, and ask them to post supportive comments or detailed reviews on the community as a condition for receiving the product.
[Hotel-Grade Whipped Down Comforter] Case Study (Funding Amount: 170,904,000 KRW / Achievement Rate: 34,180%)
– Strategy: Encourage users to sign up for notifications when applying for the trial group + Require mandatory review comments on community forums
– Results: Sincere review comments alleviated product-related concerns, leading to the achievement of 170 million KRW
[Seol-Ae Red Ginseng Bone Pills] Case Study (Funding Amount: 183,350,200 KRW / Achievement Rate: 36,670%)
– Strategy: Requiring users to follow the maker when applying for the trial group
– Results: Established trust through approximately 460 review comments and built a fan base of 23,000 followers
3. 72-Hour Event: Turning Early-Game Firepower into Success
This event is for backers who contribute within the first 72 hours of the campaign launch. We’re focusing on maintaining momentum over these three days to keep the excitement from the launch day alive.
How to Use: On the day of the launch, when the initial momentum starts to wane, launch a “Funding Number Verification Event.” Participants who complete their funding contributions and then follow the page, sign the support petition, and leave encouraging comments in the community will receive a gift.
[Braided Bag & Traditional Keychain] Case Study (Funding Amount: 110,846,200 KRW / Achievement Rate: 22,169%)
– Strategy: Within 72 hours of launch, encourage backers to follow the page, leave supportive comments in the community, and sign the support petition
– Results: By reducing the decision-making time for supporters, we maintained a steady influx of traffic and consistent metrics, and remained at the top of the popularity rankings
[Hirit Special Material Pad] Case Study (Funding Amount: 94,692,400 KRW / Achievement Rate: 18,938%)
– Strategy: Offer a gift to supporters who signed up for notifications and posted their funding number plus an encouraging comment in the community within 72 hours of funding
– Effect: Maximized momentum in the first three days by converting notification subscribers into actual payers and commenters
Frequently Asked Questions (FAQ)
Q. Why is it important to encourage people to sign the petition or leave comments?
A. The Wadiz algorithm uses engagement metrics with supporters as a key criterion for evaluation. A high engagement score increases the likelihood that your project will be selected by the algorithm, leading to featured placement and successful funding.
Q. What should I do first if I want to get started right away?
A. Start by checking out the Global Zero Pass or the first-time funding fee discount promotion. You’ll get twice the benefit if you use the money you save on event giveaways or other perks.
Q. Do I have to complete all three stages of the event?
A. You can choose which stages to implement based on your project’s situation. However, you’ll achieve the greatest synergy by implementing the stages in the following order: Open Run → Experience-Based → 72-Hour.
Conclusion
The success of a crowdfunding campaign depends not on how much money you spend on advertising, but on how strategically you design a compelling reason for supporters to get involved.
Focusing on metrics such as notification subscriptions, support signatures, comments, and followers is a common strategy among creators who raise tens of millions of won in funding. Designing events that foster communication with supporters is the most powerful engine that will propel your project to the top of the Wadiz algorithm.
👉 For more detailed strategies, visit the [Wadiz Maker Center](https://makercenter.wadiz.kr).
