The Formula for New Product Naming: A Naming Guide Used by 7 Brands That Have Surpassed 100 Million in Funding

[Don’t forget to bring these]

• Start with the customer’s “pain points”: Successful product names aren’t about flashy technology; they convey the intuitive value of solving the everyday inconveniences that users face.
• 4 Memorable Naming Techniques: Metaphors, Revealing the Outcome, Using Onomatopoeia, and Sensory Language Substitution. You should choose a name that brings the product’s features to life without the need for complicated explanations.
• Build a loyal fan base instead of spending money on ads: By leveraging real-time feedback and launch notifications from Wadiz 7.5 million supporters, you can build a strong initial fan base without spending a fortune on marketing.

A well-crafted product name can cut your marketing costs in half. 

The common thread among Wadiz successful brands—which have raised a cumulative total of 400 million won and achieved a 28,000% funding target—was not massive advertising budgets, but rathera meticulous naming strategy. 
If you’re a maker who has finished product development but feels stuck at the naming stage,the three key naming techniques andreal-world performance datarevealed in this article 
will serve as the starting point for building a powerful brand that leaves a lasting impression on your supporters. 

Table of Contents 

01.Essential Steps Before Naming a Product: Defining the Customer’s “Pain Points”
02.Memorable Naming Techniques: 4 Types
03.A Targeting Structure That Creates ‘True Fans’ WithoutAdvertising Costs
04.Conclusion: How to Make Your Brand a ‘Proper Noun’ in Your Industry

1. A Essential Step Before Naming a Product: Defining the Customer’s ‘Pain Point’ 

Before coming up with a name, we need to clearly define what specific pain points our product solves for our backers.
This is becauseWadiz supporters respond most enthusiastically to “small innovations in everyday life” and intuitive value that fills a gap in their lives, rather than grandiose technological prowess.

1) Key Innovations in Wadiz Success Stories at a Glance

2) Learn more about successful innovation initiatives

🔗 Alliance [Watercolor Lip Tattoo] By reflecting the common frustrationof "lipstick that fades after a meal"in the product name, they achieveda 14,727% sales increase. 

We’ve all been there—that awkward moment when our lipstick has faded after a meal or a cup of coffee, leaving us feeling self-conscious. 

By linking the desire for “lips that look fresh all day without touch-ups” to the clear, long-lasting image of “watercolor,” it sparked a rush of repeat purchases.

🔗 Pomod [Pomod Bag]It raised140 million wonby offering a solution that “solvesthe hassle of carryingaseparatelunch bag on your commute with just one bag.”
 It precisely targeted the lifestyle pain points of office workers whose luggage increases when using public transportation. By combining the message “Stylish with just one bag, and perfect insulation” with its brand name, it emphasized practicality. 

🔗 G&G B Factory [Spout Tumbler]has addressed the shortcomings of conventional tumblers—namely, “leaking” and “inconvenient cleaning”—and is currently receiving an explosive response with a funding rateof 18,299%. 
It alleviated users’ anxiety about spilling drinks while driving or engaging in outdoor activities by emphasizing the structural feature of the “spout” in its name. The confidence that “you can drink with peace of mind in any situation” directly led to the campaign’s success.

🔗 The Donggul [Miao Scratcher]It transformedthe "nail-trimming war"—a source of stress for both owners and cats—into a "game," achieving16,090%ofits funding goal. 
It introduced an innovative feature where claws wear down naturally through the scratcher, eliminating the need for forced trimming. By using “Myao”—the language of cats—it connected with pet owners in a familiar way, lowering the psychological barrier. 

2. Memorable Naming Techniques: 4 Types

If you’ve found an innovative idea, use you should choose. 
Good product naming allows customersto visualize the product’s features in their mindsthe moment they hear the name. 

1) A Quick Overview of Naming Categories in Wadiz Success Stories

2) Learn more about the effects Learn more about the effects of different naming types

 Why is using metaphors effective in product naming?

🔗 Pringz [Baby Bottom Puff]is a prime exampleof figurative naming, having achieved an overwhelming success rateof 53,789%. 

Instead of using a technical term like “high-density puff,” we incorporated the familiar sensationof a “baby’s bottom”into the name, so that the product’s soft, springy texture immediately comes to mind. 

Descriptive naming has the power to help supporters who haven’t actually touched the product vividly imagine its quality. 

What happens if you incorporate the benefits consumers will gain into the name?

🔗 Spina Corporation – [The 100 Million Won Belly-Slimming Cushion]Instead of using the functional term “Balancing Chair,” the company highlightedtheend result consumers would achieve—“belly fat reduction”—in its name, and raised110 million wonin funding. 

By clearly showing the changes that occur after using the product, potential customers have a solid reason to buy. By combining thiswith existing data—specifically the figure of “100 million”—we demonstrated the product’s proven effectiveness through its name alone, thereby boosting credibility.

 How does onomatopoeic naming increase product awareness? 

🔗 Walking Master [Soft-Sole Shoes]uses the term ‘squishy’—an onomatopoeic term—instead of the technical term ‘high-elasticity shock absorption,’ and achievedan 8,908% funding rate. 

Onomatopoeic words leave a much faster and stronger impression on the mind because they convey a sense of rhythm and texture right in the word itself. Just hearing the name instantly conveys the comfort you feel underfoot, 

This allowed us to establish unparalleled brand recognition in the functional footwear market.

 What happens when you replace technical terms with everyday language? 

🔗 Tamim [Air Jellybra]replaced the unfamiliar technical term “jelly-span printing” withthefamiliar words“Air” and“Jelly,”generating190 million won in sales. 
“Air” evokes lightness, while “Jelly” suggests a soft, snug fit, perfectly conveying the product’s key features without the need for complex explanations.This naming strategy, which focuses on sensory appealrather than technical details, strongly stimulates users’ emotional desire to purchase. 

3. A Targeting Structure That Builds a Loyal Fan Base Without Advertising Costs

Instead of spending massive amounts on advertising aimed at an unspecified audience, 
we are raising funds from 7.5 million Wadiz supportersis the fastest route to brand growth.

Why become a Wadiz Supporter? 

1. 7.5 million innovators: Not just buyers, but ‘Early Adopters’—people who don’t just buy products, but watch and cheer on the brand’s creation process.

2.The Power of Feedback: Real-time feedback from supporters serves as key data for product refinement, which in turn leads to viral.

FAQ – Special Benefits for New Makers

Q: Can a brand with no brand recognition succeed?
A: Yes, it is possible. By utilizing Wadiz“Open Alert Sign-up” feature, you can secure supporters with a clear intent to purchase even before launch, allowing you to concentrate your initial momentum.

Q: Are there any benefits for makers launching their first funding campaign?
A: Yes, we currently offer a 30% discount on funding fees for new makers.

Until your brand becomes a household name in your industry,
Start with Wadiz

Ultimately,the key to naming a productis all aboutwhat image you can imprintin the minds of your supporters. 
A brand naming strategy that clearly defines the customer’s pain points and distills them into intuitive language is the surest way to reduce marketing costs. 

Wadizwill be your trusted partner every step of the way, until yourinnovationbecomes more than just a name—until it becomesa household namethat defines the category.

Tip: Start with Wadiz! First Successful Campaign Promotion

• Benefit: We’re offeringa 30% discount on your first funding feefor new makers who are newWadiz.
• How to participate: Click [Create Project]Justclick [Create Project]to get started, then select [First-Time User]during the service fee step, anda 30% discount on feeswill be applied immediately.

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