– Singer Lee Gyeombi’s First Physical Album Crowdfunding, Bear Habitat Fundraising, Wildfire Relief Fundraising… Spotlight on Sponsorship and Fandom Projects
– Fulfilling Artists’ Dreams and Changing the Future for Animals… Supporters’ Cheers Turn Challenges into Reality
– Restructuring of the Sponsorship and Fandom Categories and Preparation of an Open Guide… Up to 90% of Individual Makers’ Fees Subsidized Through the End of the Year
Wadiz(CEO Shin Hye-seong, www.wadiz.kr) announced that it will showcase examples of sponsorship and fandom funding where supporters’ encouragement has come together to help individuals and organizations achieve tangible results in various endeavors, including album production, overseas performances, animal welfare, and disaster recovery.
Crowdfunding is a way for supporters who resonate with a creator’s story and goals to join them on their journey. If you have an idea you want to bring to life and a clear goal, crowdfunding allows you to share it with the world and find “allies” who will support your endeavor. Projects range from albums, concerts, and exhibitions to public service campaigns, animal welfare, and disaster relief.
Among these, the efforts of supporters seeking to back their favorite artists have taken the form of crowdfunding campaigns that enable collaborative projects. Singer Lee Gyeom-bi’s crowdfunding campaign for her first physical album attracted 110 supporters and reached 299% of its target amount. She plans to share the results with her supporters by including their names in the album liner notes and holding a thank-you concert. Ambiguous Dance Company, with the support of 68 backers, reached 169% of its funding goal, securing airfare for its “Body Concert” tour in France, and delivered the promised rewards, including merchandise they produced themselves.
Efforts to promote social values also led to tangible results. The “Bear Sanctuary Project,” which secured new homes and care costs for 14 captive bears, reached 3,148% of its fundraising goal thanks to the combined efforts of 613 supporters. Additionally, 738 people participated in an emergency relief fundraising campaign to aid in the recovery from wildfires in the Gyeongsang region, raising 1,826% of the target amount to support the affected areas. This is an example of how public interest in animal welfare and disaster relief has translated into tangible results.
In this way, Wadizis expanding the base of participation in sponsorship and fandom funding, enabling individuals and organizations with ideas and goals to share their stories and connect with supporters who cheer them on. Recently, Wadiz revamped its sponsorship and fandom categories and established an open guide, specifying operational standards to ensure transparent disclosure of funding objectives, plans for the use of funds, and activity results. The focus has been on making it easier to take the first step toward a new challenge while creating an environment where supporters can participate with confidence.
A Wadiz representative said, “Sponsorship and fan-based funding is a process where a single person’s idea connects with supporters who resonate with the story, leading to new challenges and achievements.” The representative added, “Since there is no single right answer when it comes to the nature of these challenges, we will support more individuals and organizations in exploring their potential Wadizand achieving their goals alongside the ‘people on their side’ who back them.”
Meanwhile, Wadizis providing platform fee subsidies to individual creators in the crowdfunding and fandom sectors, as well as local businesses and creators outside the capital region. For individual creators who are not registered businesses, the platform is subsidizing up to 90% of usage fees through the end of this year, thereby reducing the initial burden of turning their ideas into actual funding campaigns.
