Wadiz Launches ‘Advertising Center’ to Help Ensure Crowdfunding Success

– Integrated display and push ads… Create, manage, and analyze ad performance all in one place

– Introduction of a convenient payment system and “Postpaid Money” to ease the burden of advertising costs… Plans to continue strengthening services that support small business owners

– The ‘Ad Center,’ which will include targeted advertising features, is scheduled to launch this July

Wadizlifestyle funding platform Wadizhas launched a new integrated advertising center to help ensure the success of crowdfunding campaigns.

This allows Wadiz Makers to easily create and manage the performance of display ads, KakaoTalk ads, and app push notifications all in one place. The Ad Center is available to all Wadiz Makers, from small and medium-sized businesses to large corporations. By leveraging Wadiz data, users can boost project performance and run ads that are optimized for their marketing goals and budget.

According Wadiz, 58% of makers who used advertising services reused ads at least twice, thereby boosting their project’s performance. Additionally, projects that utilized advertising products achieved results more than twice as high as the average funding amount for all projects.

This launch consolidates various previously scattered advertising services into a single hub, designed to improve user convenience and introduce a streamlined payment system, enabling anyone to manage their ads quickly and easily. With a single Wadiz login, users can access all advertising management features—from ad creation and campaign execution to performance analysis—in one place.

Advertising payments are divided into "Biz Money" and "Postpaid Money," allowing users to choose between prepaid top-ups and postpaid settlements. By selecting the Postpaid Money option, small business owners who lack the immediate funds for advertising can still boost their project’s performance through ads, so we expect this feature to see increased utilization. A Wadiz representative stated, “Projects utilizing our advertising service are seeing significant results, such as achieving sales that are twice the average,” adding, “We will continue to evolve into an essential service that helps makers achieve great results by providing diverse marketing options and opportunities.”

Meanwhile, the Advertising Center is preparing to launch its "Integrated Advertising Center" service in July, which will include customer-tailored targeting capabilities.