Think Wadiz. What comes to mind? Innovative and fun products? A founder who’s experienced the joy of taking on challenges with the help of others? (Or maybe the color mint?) There’s a team dedicated to designing and bringing to life the brand experience so that you can picture Wadizmore clearly and vividly. Meet the BX (Brand Experience) Team, the group shaping the essence Wadiz.
Pro, please introduce yourself and tell us about your role on the team!
Yoon Kyung: Hello. I’m Lee Yoon Kyung, and I lead the BX Team. The BX Team consists of the Design Team, the Media Content Team, and the Brand Planning Division. From brand planning to design, owned media, and content, we handle everything necessary to convey our brand’s identity and message. We collaborate with nearly every team across the company to provide support for design, video, and other production needs, while also continuously identifying, planning, and executing initiatives we deem essential for our brand.
Hye-kyung: Hello. I’m Moon Hye-kyung from the Media Content Team. From content planning to publication, we are the team at Wadizthat best understands and utilizes media content, We createcontent that conveys theWadiz brand to the public. We primarily produce videos and distribute content through our YouTube and TikTok channels. Recently, leveraging our expertise in video production, we’ve alsobeen running a project to discovernew Wadiz video creators.
Jung-hoo: Hello! I’m Jung-hoo Lee, a brand designer on the Design Team. The Design Team consists of seven designers, each with unique strengths and diverse experiences. We work across both online and offline channels to ensure Wadizis loved by users and perceived as an attractive brand. Starting with definingWadiz, we design across various media and methods—including marketing design, brand campaigns, offline spatial experiences, and internal branding—to ensure that Wadizmakers and supporters have a positive brand experience.
How did you come to join Wadiz?
Yoon Kyung: I started my career as a designer at an agency. When I was working as an in-house designer at a company, my team spun off, and I ended up working with just a few colleagues in a startup-like environment. It was a period of intense hustle. Once we reached our goals, I found myself thinking,“I want to work for values I truly resonate with.”It was painful having to sell products I didn’t fully believe in. A company’s mission and vision are incredibly important to me. Though, to be honest, I’ve never seen a company with a bad mission. 😅 When I came across theWadiz Principles, seeing such detailed guidelines made me realize, “the real deal’ place.”
Hye-kyung: I’ve had experience in a wide variety of fields—sports, investigative reporting, magazines, advertising, travel, and educational AI, among others. Creating videos across these diverse fields was both educational and fun. However, the downside was that the nature of these fields was relatively narrow, which limited my content creation. I wanted to work somewhere where I could tackle a wide range of categories. There are many such platforms out there. Among them, Wadizwas a platform where “the platform itself was the content.” You could call it the debut stage for entrepreneurs battling it out with their ideas? 🤭 Not only that, but it’s a place overflowing with content material. Ideas are material, makers attempting to raise funds are material, and supporters backing those makers are material. I joined with the idea that I could take this abundance of material and turn it into great content. I want to conquer each category one by one through content!
Jung-hoo: When I was a student, I created a desk calendar with two friends. While designing it, we used to say that nothing would be cooler than seeing our calendar used on people’s desks. Crowdfunding was the way to turn that vision into reality. Seeing my vision come to life and bringing joy to people’s daily lives was a priceless experience I wouldn’t trade for anything. I joined Wadizbecause I believed that working Wadiz—where new ideas are given the chance to take shape—would allow me to stay motivated and focused in my work.
Is there anything unique about the BX team Wadiz?
Yoon Kyung: What makes this teamso special is that brand strategists, designers, and video production directors all come together to collaborate on brand development. Typically, when people hear “BX team,” they tend to think of it as a design department. But at Wadiz, our BX team fosters organic collaboration across these functions, allowing us to share diverse perspectives and createreal synergy. We have a lot of people on our team who are dedicated to digging deep.
Hye-kyung: Wadiz is overflowing with content ideas. From crowdfunding campaigns and product reviews to stories about makers and supporters, and even Wadiz organizational culture—I haven’t seen a company with more content material Wadiz. It’s special because it provides a constant supply of material for content creators. There’s also the advantage of being able to create truly authentic content. Rather than simply listing a product’s USPs, we create content that builds trust with supporters by highlighting the thought processes and challenges makers face in developing their products. It’s rewarding to know that these videos are actually helping the makers.
Jung-hoo: At Wadiz, you can take the lead on design projects in a particularly open and flexible environment. Everyone is always thinking about and suggesting better ways to do things, so we don’t just stick to what’s requested or what’s already set in stone. We’re building a work environment where we can try out all kinds of new approaches! I also love that I can gain diverse experiences in an environment that’s constantly changing. If you’re someone who craves rapid growth in a new setting, you’ll be able to enjoy your work here.
What are the most important skills or experiences required for this position?
Yoon Kyung: While a passion for and understanding of the brand, communication skills, and production capabilities are all necessary, I believe that, ultimately,your “attitude toward work” is whatmatters most. It’s about not limiting your work to a specific point and saying, “That’s it.” For example, if we take an active interest in where our work is making an impact and continuously strive to improve it, we can go beyond mere production support and exert a greater influence. Since the branding landscape doesn’t change overnight, it also requires the patience to dig deep and persevere.
Hye-kyung: It’s important to be able to find the right balance between the videos I want to create and the ones the company needs. Whether it’s a video format you’d like to try or a style that’s trending right now, anyone working in content likely has a vision for what they want to create. But since this isn’t a personal channel, I believe it’s a crucial skill to carefully consider how to bridge the gap between videos that can become the company’s brand assets and the ones you personally want to create. The Media Content Team believes that content that can’t convince our colleagues won’t convince the public. That’s why everyone, including interns, participates in content feedback meetings to exchange opinions. You need to be open to actively accepting feedback.
JeongPro: To go beyond visually appealing designs and further spread brand value, you need to be able to think deeply and creatively from a “brand perspective” about what actions to take. I’d love for us to work together to help Wadizestablish itself as a brand that people love even more. Having a curiosity about new and diverse fields can be helpful at times. If you’re not confined by specific media or modes of expression, and are open to possibilities while making various attempts without limits, you’ll enjoy working on Wadiz.
Do you have any personal convictions or principles that you always try to uphold at work?
Yoon Kyung: When I seethe BX team members expanding their roles and taking the initiative to work across different fields and media, it reminds me of the fifth principle in Jin-gook’s work philosophy: “Create plenty of tasks that no one else asks you to do.” Whenever there are official or unofficial side projects or task forces, there are always one or two members from the BX team actively participating. That’s what I’m most grateful for and proud of about the BX team.
Jung-hoo: I try to keep the first principle—“Never work without asking ‘Why’”—in mind at all times. When I keep asking myself, “Why do I need to do this task? What is the purpose?” the problem I need to solve becomes clearer, and the message I want to convey becomes sharper. As a result, I naturally spend less time wandering aimlessly and get closer to the right answer. I approach my work as if I’m putting my own name on everything I produce. I constantly ask myself if this is the best possible result. 😀 I find that when I treat even the smallest details as if they were my own, I can work with greater focus and enthusiasm.
Does the BX team have its own unique culture, work style, or communication methods?
Hye-kyung: It might sound cliché, but it’s all about fostering a “vibrant meeting culture.” After attending the session titled “When Meetings Thrive, the Company Thrives,” organized by the Education and Culture Team, we began improving our meeting culture. For our weekly meetings, each of us prepares a one-page slide to present. We share a variety of topics, including work-related concerns for the week, ideas and suggestions, data reviews, feedback, and reference materials. This approach is great because the topics and meeting materials are set in advance, and every team member has the opportunity to speak up and freely share their opinions. It feels like we’re holding an idea contest every week, which makes it fun. (Or maybe it’s just me who finds it fun… haha?)
Jung-hoo: In a relaxed atmosphere, each team member takes responsibility for their decisions and works proactively. The entire design team also meets regularly to share their work and provide feedback to one another. During these sessions, we often gain valuable insights that lead to solutions, and designers share new creative approaches they hadn’t considered on their own.
Is there a project from your career that stands out the most?
Hye-kyung: I developed a short-form video seriescalled“WaRanking.” I was wondering, ‘Is there a format that can showcase all the popular projectsWadizat once?’ and ended up creating a video that introduces projects in the order of notification sign-ups. Since it’s data-driven, the criteria for ‘popularity’ are clear, and because it utilizes the stories created by the makers, it’s a format that doesn’t require a lot of production resources. I’m satisfied with the fact that the purpose is clear and it allows us to quickly introduce a variety of projects. Currently, we’re creating a seriescalled “Game Changer.” It’s a series of interviews highlighting makers who have achieved unprecedented success Wadizand are trusted by backers. We’re also brainstorming new formats to introduce even more makers in the future.
Do you have a "dream" you’d like to achieve Wadiz?
Yoon Kyung: I want to make Wadiz a brand that serves as a benchmarkamong designers, content marketers, and brand strategists. We’ve faced many challenges along the way, but I want us to reach a point where people say, “Despite everything, WadizFor those whoFor those just starting out, Wadizremains an irreplaceable platform. We already have two makers on the BX team. Someday, I’d like to launch a campaign myself and experience Wadiz services as a maker. (I’ve been saying this for two years now… lol)
What kind of new colleagues would you like to work with in the future?
Hye-kyung: I’d like to meet people who love the Wadizbrand. It’s such a waste of time to spend time on someone you’re not interested in. The same goes for content. Creating content for a brand you have no interest in and don’t understand would be incredibly stressful. I think of the content created by the Media Content Team as a Wadiz sales representative. To effectively explain what kind of brand Wadizis to the general public who happens to come across our content, I believe the creator must truly understand Wadiz. We’re looking for someone who resonates with Wadizmission and can introduce Wadizwell!
Jung-hoo: The members of the design team share their diverse experiences and insights gained from their various interests, helping to meet each other’s needs. Likewise, it would be great to work with someone who can inspire us and create synergy!
👉 Click here to read the brand designer’s character development story (Click)
👉 Click here to read a video producer’s guide to planning short-form content (Click)
