[Don't forget to bring these]
- Start with the customer’s “pain points”: Successful product names don’t rely on grandiose technical prowess; instead, they convey an intuitive value proposition that addresses the everyday inconveniences users face.
- 4 Memorable Naming Techniques: Metaphors, Revealing the Outcome, Using Onomatopoeia, and Sensory Language Substitution. You should choose a name that brings a product’s features to life without the need for complicated explanations.
- Forget advertising costs—secure your “true fans” instead: By leveraging real-time feedback and launch notifications from Wadiz 7.5 million Wadiz, you can build a strong initial fan base without spending a fortune on marketing.
A well-crafted product name can cut your marketing costs in half.
The common thread among Wadiz successful brands—which have raised a cumulative total of 400 million won and achieved a 28,000% funding rate—was not massive advertising budgets, but rathera meticulous naming strategy.
If you’re a maker who has finished product development but feels stuck at the naming stage,the three key naming techniques andreal-world performance datarevealed in this article
will serve as the starting point for building a powerful brand that leaves a lasting impression on your supporters.
Table of Contents
01.Essential Steps Before Naming a Product: Defining the Customer’s “Pain Points”
02.Memorable Naming Techniques: 4 Types
03.A Targeting Structure That Creates ‘True Fans’ WithoutAdvertising Costs
04.Conclusion: How to Make Your Brand a ‘Proper Noun’ in Your Industry
1. A Essential Step Before Naming a Product: Defining the Customer’s “Pain Point”
Before coming up with a name, we need to clearly define what specific pain points our product solves for our supporters.
This is becauseWadiz supporters respond most enthusiastically to “small innovations in daily life” and intuitive value that fills a gap in their lives, rather than grandiose technological prowess.
1) Key Innovations in Wadiz Success Stories at a Glance
| Watercolor Lip Tattoo (Alliance) | Solve the problem of lipstick fading after meals | 14,727% achieved / Exceeded 7 3.63 million won |
| Pomodoback (Pomod) | No more hassle of carrying a separate lunch bag | 28,016% reached / Exceeded 140 million won |
| Spout Tumbler (G&GB) | Solving the cleaning and usage inconveniences of conventional tumblers | 18,299% reached / 91.49 million won (Ongoing as of March 27, 2026) |
| Miao Scratcher (The Donggul) | Solving the Nightmare of Trimming Your Cat's Nails | 16,090% reached / Exceeded 80.45 million won |
2) Learn more about successful innovation initiatives
🔗 Alliance [Watercolor Lip Tattoo] by reflecting the common frustrationof “lipstick that fades after a meal” in its product name, the brand achieveda 14,727% sales increase.
We’ve all been there—that awkward moment when our lips lose their color after a meal or a cup of coffee.
By linking the desire for “lips that stay vibrant all day without touch-ups” to the fresh, long-lasting image of “watercolor,” the product sparked a rush of repeat purchases.
🔗 Pomod [Pomodback]raised140 million wonby offering a solution that “solvesthe hassle of carryingaseparatelunch bag on your commute with just one bag.”
It precisely targeted the lifestyle needs of office workers who find their luggage increases when using public transportation. By combining the message “Stylish with just one bag, and perfect insulation” with its brand name, it emphasized practicality.
🔗 G&G B Factory [Spout Tumbler]is addressing the shortcomings of conventional tumblers—namely, “leaking drinks” and “uncomfortable sipping”—and has garnered an explosive response, currently achieving18,299%of its funding goal.
It alleviated users’ anxiety about spilling drinks while driving or during outdoor activities by emphasizing the structural feature of the “spout” in its name. The trust that “you can drink with peace of mind in any situation” directly led to the crowdfunding’s success.
🔗 The Donggul [Miao Scratcher]has achieved16,090%ofits funding goalby transformingthe “nail-trimming war”—a source of stress for both owners and cats—into a game.
It introduced an innovative feature where claws wear down naturally through the scratcher, eliminating the need for forced trimming. By using “Myao”—the language of cats—it connected with pet owners in a familiar way, lowering the psychological barrier.
2. Memorable Naming Techniques: 4 Types
If you've identified an innovative idea, use you should choose.
Good product naming allows customersto visualize the product’s features in their mindsthe moment they hear the name.
1) A Quick Overview of Naming Patterns in Wadiz Success Stories
| Baby Bottom Puff (Prings) | Use of figurative language | 53,789% reached /Over 260 million won raised |
| The 100 Million Cushion for Losing Belly Fat (Spinac Corporation) | Displaying the result | 23,013% achieved / Exceeded 110 million won |
| Soft Shoes (Walking Master) | Onomatopoeic Imprinting | 8,908% reached /Exceeded 89.08 million won |
| Air Jellybra (Tamim) | Tactile association | 32,768%reached /Over 190 million won raised |
2) Learn more about the effects Learn more about the effects
Why is using metaphors effective in product naming?
🔗 Pringz [Baby Bottom Puff]is a prime exampleof figurative naming, achieving an overwhelming success rateof 53,789%.
Instead of using a technical term like “high-density puff,” we incorporated the universally familiar sensationof a “baby’s bottom”into the name, so that the product’s soft, springy texture immediately comes to mind.
Intangible naming has the power to help even supporters who haven’t physically touched the product vividly imagine its quality.
What happens if you incorporate the benefits to consumers into the name?
🔗 Spina Corporation – [The 100 Million Won Belly-Busting Cushion]Instead of using the functional term “Balancing Chair,” the company highlightedtheendresultconsumers would achieve—“belly fat reduction”—in its name, raising110 million wonin funding.
By clearly showing the changes that occur after using the product, potential customers have a solid reason to buy. By combining thiswith the existing data point of “100 million,”we demonstrated the product’s proven effectiveness through its name alone, thereby boosting credibility.
How does onomatopoeic naming increase product awareness?
🔗 Walking Master [Soft-Soled Shoes]uses the term “squishy’ to achievean 8,908% funding rate.
Onomatopoeic words leave a much faster and stronger impression on the mind because they convey a sense of rhythm and texture right in the word itself. Just hearing the name instantly conveys the comfort you’d feel under your feet,
This allowed us to establish unparalleled brand recognition in the functional footwear market.
What happens when you replace technical terms with everyday language?
🔗 Tamim [Air Jelly Bra]replaced the unfamiliar technical term “Jelly Span Printing” withthefamiliar words“Air” and“Jelly,”generating190 million won in sales.
“Air” evokes lightness, while “Jelly” suggests a soft, snug fit, perfectly conveying the product’s key features without the need for complex explanations.This naming strategy, which focuses on sensory appealrather than technical details, strongly stimulates users’ emotional desire to purchase.
3. A Targeting Structure That Builds a Loyal Fan Base Without Advertising Costs
Instead of spending massive amounts on advertising aimed at the general public,
Wadiz has raised 7.5 million won from 7.5 million Wadiz supportersis the fastest route to brand growth.
Why become a Wadiz Supporter?
1. 7.5 million innovators: Not just buyers, but ‘'early adopters'’—people who watch and cheer on the brand’s creation process, not just simple buyers.
2.The Power of Feedback: Real-time feedback from supporters serves as key data for product refinement, which in turn leads to viral.
FAQ – Special Benefits for New Makers
Q: Can a new brand with no brand recognition succeed?
A: Yes, it is possible. By utilizing Wadiz“Sign Up for Launch Alerts” feature, you can secure supporters who are already committed to purchasing before the launch, allowing you to focus your initial momentum on them.
Q: Are there any benefits for makers launching their first campaign?
A: Yes, we currently offer a 30% discount on funding fees for new makers.
Until your brand becomes a household name in your industry,
Start with Wadiz
Ultimately,the key to naming a productis all aboutwhat image you can imprintin the minds of your supporters.
A brand naming strategy that clearly defines a customer’s pain points and condenses them into intuitive language is the surest way to reduce marketing costs.
Wadizwill be your trusted partner every step of the way, until yourinnovationbecomes more than just a name—until it becomesa household namethat defines its category.
Tip: Start with Wadiz! First Successful Campaign Promotion
- Benefit: We’re offeringa 30% discount on your first funding feefor new makers who are newWadiz.
- How to Participate: Click [Create Project]Justclick [Create Project]to get started, then select [First-Time User]during the service fee step toimmediately receive a 30% discount on fees.
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