Planning Notes introduces the planning process behind everything Wadizcreates, following the five Ws and one H.
If you’re curious about the thought process behind creating impact, be sure to check this out!
Filled to the brim with thoughtful consideration and sincerity, the Planning Notes are being written right now✍
“You could at least teach me!” I can’t tell you how much I related to that scene in the drama *Misaeng* where rookie office worker Jang Geu-rae shouts that line. Everyone struggles at first, right? Even experts don’t find it easy to do everything perfectly. Fortunately, Jang Geu-rae has Manager Oh and his coworkers to turn to for help. On the other hand, it’s not easy for a novice business owner or freelancer to ask anyone for advice. They have to figure things out on their own.
In this cutthroat world (!), Wadizoffers partner services to makers. We carefully select and recommend partners to help makers overcome challenges ranging from product page planning and production to marketing. Here, makers can easily connect with verified experts. Today, we met Jang Pro, a Wadiz Partner Service planner, to hear more about the planning process.
Wadiz Partner Service: A service where official partners selected Wadizhandle activities (story planning, design, marketing, ad management, etc.) on behalf of makers to support Wadiz projects.
👩 Hello. I’m Jang, a Partner Service Planner Wadiz. I design and manage our Partner Services to ensure that makers can overcome any challenges with the help of external experts (agencies).
I understand you were instrumental in launching the Partner Service. How did the Partner Service come about in the first place?
👩 Most makers would agree that Wadiz is a platform where the story (product details page) is incredibly important. While there are now various project formats—such as pre-orders and stores—when we first launched our partner service, crowdfunding was the only option. Crowdfunding is a platform for introducing products and services that haven’t been released yet. That’s why the story—the introduction—was all the more crucial.
You need to capture 100%—no, 200%—of your product’s appeal in your story, but you might not be a designer or a professional photographer. Especially since this is a platform open to everyone, there are many creators—from first-time business owners to those running small operations—who need a helping hand. We launched our partnership-based service with the idea: “What ifWadizcarefully selected and introduced external experts?”
It’s been over three years since we officially launched our partner service. Have there been any changes to the service between its early days and now?
👩 The range of services and pricing options offered by Jangpro partners has expanded.
How has it changed?
👩 In the early days of Jangpro, stability was our top priority. We worked with a partner company that handled everything from story planning and filming to design to create our products. Once many aspects, including our operational processes, were stabilized, we evolved the service to make it more convenient for our creators and help them achieve even greater success.
For example, we’ve broken down our offerings into individual services—such as photography and design—so you can choose exactly what you need. We wanted to make our package services more affordable. We’re also expanding our service portfolio beyond storytelling to include marketing and advertising management. By partnering with a wide range of collaborators—from large companies to individual freelancers—we’ve laid the groundwork for you to find the perfect partnership for your brand and products.
We offer a wide range of partnership services, from content creation to ad management.
Thanks to this, makers facing various challenges will now be able to receive the help they need. Was there anything in particular you focused on during the improvement process?
👩 Jang Pro We prioritized the makers’ needs above all else. After all, the service had to be something they actually needed and would find satisfying! We conducted surveys targeting makers and also gathered feedback from pros who interact frequently with them. For ideas worth exploring, we collaborated with relevant departments to pilot them with makers and refined them into full-fledged products.
This is also why we expanded our partner base to include everyone from large companies to individual freelancers. Initially, the average service price was between 2.5 and 3 million won. Through a survey, we learned that this amount could be higher or lower depending on the funding goal. After all, Wadizis a crowdfunding platform where anyone can take on a challenge. We needed a variety of products at different price points to cater to “anyone.” So, we collaborated with individual freelancers to launch products priced at 1 million won or less.
We go beyond simply asking creators, “What kind of service do they need? ” and consider how to structure it so they can make the most of it.
I understand that you select your partners directly. What kind of partners do you choose?
👩 Jang Pro places the highest priority on whether you have experience running a projectWadizas a maker or as an agency. This is because, unlike other e-commerce platforms, the crowdfunding platform ‘Wadiz’Wadizits customers (backers) have unique characteristics. Experience Wadizis truly crucial.
A Wadiz -certified official partner that captivates supporters with its high level of expertise and extensive experience
I imagine you’ve met a variety of partners over the years—is there one who stands out in your memory?
👩 While I sometimes receive support from Jangpro Partners , I also handle sales on my own. I tend to remember the partners I’ve worked with directly. One partner that particularly comes to mind is a small business with 5 to 10 employees that I met, which grew into a corporation with 20 employees during our partnership. I’m so happy that Wadizhas been a source of opportunity and growth not only for makers but also for partners.
The Partner Service is a program that offers opportunities not only to creators but also to partners. Is that why you select outstanding partners? You recently selected some outstanding partners.
👩 Jang Pro: Honestly , all the partners we’ve selected are excellent. (Laughs)
Even so, the reason we select top partners is to help makers make their choices. With over 30 partner teams, we noticed that makers often struggled to decide. That’s why we select and introduce the partners that are most sought after by makers and have the best reviews.
In addition, we regularly update our partners' portfolios and create introductory content to ensure that creators can make the most of our partners' services.
The Partner Zone, where partners can access Wadiz partner services, provides articles to help makers choose a partner.
In addition to Wadiz official partners, there are many external agencies that offer planning, filming, and design services. Why should makers use Wadiz partner services? What sets them apart?
👩 That’s right, Jang Pro. There are plenty of agencies with expertise. Some might even be more well-known. But as I mentioned earlier, the most important thingWadizis understanding Wadizitself. The easiest way to find experts with experience running Wadiz campaigns is through Wadiz! In particular, the Wadiz Partner Service is the only platform where Wadizdirectly selects and introduces partners. Project success rates are higher when you work with Wadiz.
The average project completion rate is significantly higher when using partner services.
Additionally, since partners are selected and collaborations are facilitated through Wadiz, Wadizwill mediate in the event of any disputes. We strive to provide our services with a sense of responsibility as an intermediary platform.
Among the various products, which one do you use the most?
👩 Among our Jangpro Story (detail page) creation services, the all-in-one package—which includes planning, filming, and design—is the most popular choice. Since this is a crowdfunding campaign to launch a new product for the first time, there’s a lot to prepare, and since you’re putting in the effort anyway, people prefer to get it right the first time without any gaps—which is why the all-in-one package is so popular. For the same reason, our all-in-one service, which includes ad management, has also been gaining popularity recently.
Wadiz Partner Services: A Wide Range of Options
When can creators apply for the Partner Program?
👩 There are three services available to Jangpro creators: the All-in-One Service, Story Creation, and Ad Management. The Story Creation service is divided into the Integrated Pack, Design Pack, Editor Pack, and Filming Pack, depending on your needs. Any creator with a product can sign up for the All-in-One Service and Story Creation Service! You can also apply for the Ad Management Service after your project goes live.
Where can I find information about partner services?
👩 Jangpro Wadizhas launched a dedicated website Partner Zoneto help makers easily browse and select partner services. If you’d like to apply, simply take a close look at the options in Partner Zone, compare them, and select the service you want to apply for!
What do you envision for partner services in the future? Is there a new service you’d like to create?
👩 For Wadiz crowdfunding and pre-orders, the process doesn’t end once the project launches and the goal is met. There’s still a lot to manage, from shipping to post-sale customer service. From the preparation phase through to shipping after launch, distribution, and—most notably—listing on the Wadiz Store, I want to create services that support every step of your Wadiz journey. Through these services, I aim to build sustainable partnerships not only with makers but also with our partners.
Staying with you every step of the way and listening to your needs. That is the mission of Wadiz, a crowdfunding platform, and the service planners at Wadiz. responsibility.
View the entire Planning Notes series 👇
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