– Launch of the Wadiz Global Store, featuring curated selections of successfully funded products
– Supporting the global expansion of successfully funded companies by assisting with everything from trade negotiations to export processes and liaising with overseas buyers
– “We plan to fully launch an export support program by identifying innovative and competitive domestic products”
Wadizannounced on the 5th that Wadizparticipated in “G-FAIR KOREA 2024,” the country’s largest trade fair, and demonstrated its potential for successful expansion into overseas markets.
G-Fair Korea is an event designed to help small and medium-sized enterprises expand their domestic sales channels and enter overseas markets; now in its 27th year, it is the largest export-focused trade show in the country. Organized by the Gyeonggi Economic and Science Promotion Agency, the event was held at KINETIX in Goyang from October 31 to November 2.
Wadizset up aWadiz Pavilion” for three days to showcase a curated selection of products from small and medium-sized enterprises (SMEs) and emerging brands that have achieved significant success through crowdfunding. Notable examples include the “Green Charcoal Pack” from beauty brand “Recipe & Co.,” which has raised a cumulative total of 2.4 billion won, and “Aesabi Crunch” from the convenient health brand “Rootin,” which sparked the “Aesabi craze” with its unique texture.
Wadizacted as an overseas sales team for domestic small and medium-sized enterprises, communicating directly with partners on everything from negotiating terms to managing the export process, thereby supporting the successful expansion of funded companies into international markets.
Through this initiative, overseas buyers have gained a reliable source for products that have been validated by Korean customers through crowdfunding, while domestic small and medium-sized enterprises can now enter overseas markets simply by having a product.
On November 1, the second day of the event, a briefing session was held on “Korean Product Trends Revealed Through Data Wadiz, Korea’s Largest Crowdfunding Platform.” Overseas buyers from India, Southeast Asia, and Japan attended the event and showed keen interest in Korean products.
Wadiz CEO Shin Hye-sung stated, “Participating in this year’s G-FAIR provided an opportunity to more effectively promote the innovative and competitive products of Korean SMEs overseas,” adding,Wadizwill continue to support emerging Korean brands in achieving success in overseas markets.”
Meanwhile, Wadizplans to establish a dedicated team to handle overseas sales and continue expanding its support for domestic SMEs in expanding their overseas markets. Last September, the company participated in the “Tokyo International Gift Show 2024” held at Tokyo Big Sight, where it showcased popular products from Wadiz funding campaigns and held consultations with approximately 40 Japanese buyers.
Wadiz plans to fully launch its export support program, under which Wadiz makers will provide only product samples, while Wadiztakes the lead in everything from booth design to on-site operations, conducting overseas sales and securing successful deals.
