Ensure your project's success next year—get it all in one place with the 2026 Wadiz Trend Report!
Wadiz supporters open their wallets for projects that transcend boundaries and maximize satisfaction in every corner of their personal lives.
WWadizhas compiled trend reports each year based on funding data accumulated on its platform, helping to understand the market for the following year. (View the 2024 Trend Report)
The 2026 First Half Trend Reportreleased this time compiles key insights by category on how consumer selection criteria are evolving in 2026, incorporating project data from 2025 that was actually launched and achieved results.
Insights available only Wadiz
Wadizis where new products and emerging brands first encounter consumer reactions. Consequently, it reveals relatively clear selection criteria that lead to purchases, rather than mere trends.
For those contemplating where to focus their efforts—be it funding, new brand launches, product planning, or marketing—this trend report can serve as a reference point. It addresses the critical questions: 'Where should we concentrate our resources?' and 'Which factors will ultimately drive consumer choices?'
If you've ever wondered about these questions, we recommend this 2026 First Half Trend Report!
– What criteria did consumers use to open their wallets this year?
– Which products and services actually delivered high performance?
– What new trends should we watch for in 2026?
A Preview of 2026 Trend Keywords
Analysis of Wadiz funding data from 2025 reveals that consumers' selection criteria are becoming increasingly clear.
Value that addresses personal needs and adds satisfaction to daily life has become more important than price or specifications.
In this 2026 Wadiz Trend Report, we have compiled key keywords for seven categories based on these trends.
This data is based on projects opened between November 1, 2024, and November 30, 2025.
[Tech & Home Appliances] #RACING
In 2026, tech and home appliance trends are seeing concentrated demand for products that deliver tangible performance and experience even amid economic downturns. The fusion of retro aesthetics and AI technology, the full-scale entry of global brands, and micro appliances tailored for specific spaces and purposes are experiencing rapid growth. Furthermore, an expansion trend centered on ultra-compact products and peripherals beyond 'mini' is emerging, signaling that tech is evolving beyond spec wars to seamlessly integrate into daily life.
[Fashion] #FOCUS
In 2026, the success of fashion trends hinges not on multifunctionality, but on how clearly they showcase a single strength. Brand identity centered around 'First Class Materials',WadizOnly Here Exclusivity', and 'Concept Oriented' is becoming increasingly vital. Competitiveness is further enhanced by combining this with a 'Season Ahead' strategy—proactively proposing user-driven seasons that meticulously reflect needs based on body type and situation.
[Leisure·Sports·Activities] #PERSONAL
The 2026 leisure, sports, and activity trends are expanding beyond performance-focused exercise, embracing enjoyment, recovery, and integration into daily life. Activities combined with travel and relaxation, the trend of recognizing post-workout recovery as a cultural practice, and personalized routines enjoyed alone at home are all growing simultaneously. Additionally, niche and enthusiast preferences, products with distinct brand narratives, and leisure combined with mobility are gaining attention, leading to increasingly specialized selection criteria. By 2026, leisure will have evolved beyond a single activity to become a way of expressing one's personal lifestyle.
Trend keywords across seven categories—Beauty & Food, Living, Kids & Pets, Publishing, Art & Goods—along with specific strategies based on these keywords are all revealed in the 2026 Trend Report.
Additionally, you can explore some key insights from the trend reportin the video below.
Discover with Wadizwhat values supporters will respond to in 2026, and what strategies will be meaningful across categories!
▶️ Check out the Trend Report (Click!)
▶️ Check the Trend Report (Click!)
▶️ Preview in video
