The Planning Notes introduce the planning process behind everything Wadizcreates, following the five Ws and one H principle.
If you're curious about the thought process behind creating impact, be sure to hear this story! A planning note packed with deliberation and sincerity—now being written down✍
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Hello, I'm H, a content marketer who plans and publishes content for makers. I'm pleased to announce that the Maker Center's 'Funding Success', ‘WHY Wadiz' on the Maker Center, I've encountered diverse stories from makers and brands. Through this process, I've learned and felt far more than just putting a well-written piece out into the world. It would be a shame to keep these insights to myself, so I'd like to share a few articles and the valuable lessons they offer.
Do you know the brand that has been steadily loved for 17 years and the secret behind its success?
- Content: Hans Pumpkin Limited Edition Maker's "Baby & Kids Funding Campaign Successfully Funded"
- Recommended for people like this!
- An early-stage brand owner who wants to build a brand that starts with the customer
- Supporters looking for a trustworthy parenting brand
- Short content summary!
Hans Pumpkin, a 17-year-old baby product brand, unveiled its revolutionary breathable baby carrier guard Wadiz. This carrier guard protects children from COVID-19, fine dust, and other hazards during outings. We interviewed the team about their product planning process, which incorporated diverse mom experiences gathered through customer communication, and their crowdfunding journey.
Hans Pumpkin Maker's interview is a great example of how outstanding products and genuine customer focus create synergy on Wadizcrowdfunding Wadiz. Countless brands claim, "Our product is excellent" or "We made it for our customers." That's precisely why such claims often fall flat. Especially when they fail to clearly explain why it's excellent or what they mean by "for our customers."
Hans Pumpkin Maker refers to customers and fans as "zucchini." Communicatingwith zucchini members like aparenting community and listening to customer concerns isHans Pumpkin's greatest appeal. They developed a new product by addressing those concerns together. It's the "Breathable Baby Carrier Guard," unveiled through Wadiz funding.
In an interview, Hans Pumpkin Maker stated, 'It's not because we're good; Hans Pumpkin exists because our customers do' During the editing process, as I carefully reviewed the interview content again... I realized that the statement about one in five babies born last year receiving a Hans Pumpkin product as a gift wasn't just an empty claim. It was an interview and case study where the sincerity was particularly striking.
If you're someone who wants to discover or create a brand that's genuinely committed to its products and customers, we highly recommend reading the interview with Hans Pumpkin Maker!
Curious about planning unique travel products?
- Content: Suhyun Air Travel Agency's Hong Young-ju Maker's "Travel Funding Successfully Funded"
- Recommended for people like this!
- Aspiring CEO of a travel startup dreaming of a travel service business unlike any other
- Those in their 20s and 50s (aka office workers) seeking unique experiences and travel
- Short content summary!
Suhyeon Air Travel Agency, with 30 years of experience, launched its first crowdfunding campaign last April with a Mongolia travel package. By creating a travel product only a small agency could offer and actively promoting its unique advantages, they gathered an impressive 120 supporters. We interviewed them about the planning process and how they utilized the crowdfunding funds.
While editing the interview with Maker from Suhyun Air Travel Agency, I realized once again how smartly they utilized crowdfunding. It was because of how they clearly solved the inconveniences of traveling to Mongolia.
As the creator mentioned in the interview, Mongolia is a place difficult for individuals to visit due to challenges like driving and accommodation. My acquaintance also said they sought travel companions and even met up beforehand in Korea to get acquainted. After all, it's naturally more comfortable to be with someone you have at least some connection with rather than a complete stranger. Leveraging that point, the creator gathered supporters. Especially since it was a Mongolia trip departing on weekends, tailored for office workers, the crowdfunding results were even better. It's the result of an intriguing concept.
You can learn more about this project in our interview with the creator. If you're interested in unique travel experiences or want to create such travel services, you'll find it fascinating.
Is there a series where you can see funding trend insights?
- Content: WadizVegan: Why Does It Thrive Wadiz?
- Recommended for people like this!
- For those who want to gain a deep understanding of the vegan trend and vegan consumer culture
- For those curious about the process by which trends emerge and evolve
- Short content summary!
As vegan demand grows, consumer types are becoming more segmented. They are primarily categorized into Core Vegans, Me-First Vegans, and Trend-Following Vegans. This piece explores the significance of funding in vegan expansion and offers insights into recent vegan trends.
Wadiz’ is ‘'Can I take on a new challenge through crowdfunding?'' This content provides project insightsfor those pondering this question. You can gain meaningful insights not only for funding/pre-order projects but also across various industries and roles. Among them, the 'Vegan' edition is content where you can really feel the positive role of funding.
While veganism has become commonplace these days, it was actually an unfamiliar topic just a few years ago. People wanting to try something vegan started appearing one by one, but there was no suitable platform. That's when crowdfunding became a great alternative.
In theWadiz Series: Vegan Edition' We took a deep dive into why Wadiz funding could play a significant role in the vegan market.While researching for the content, I found it fascinating how many points connected the nature of veganism and Wadiz platform. It was also quite enjoyable to see the various successful projects that resulted. CEOs contemplating new markets or anyone deeply interested in vegan culture will likely find fresh inspiration here.
Want to see other maker content besides what's featured here?
👉 Go to Maker Center's Maker Stories
Planning Notes Series Collection 👇
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