The Planning Notes introduce the planning process behind everything Wadizcreates, following the five Ws and one H.
If you’re curious about the thought process behind creating impact, be sure to check this out! Filled to the brim with thoughtful consideration and sincerity, the Planning Notes are being written right now✍
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Hello, I’m H, a content marketer who plans and publishes content for makers. I’ve been working on the Maker Center’s ‘Funding Success’ and ‘WHY Wadiz’ on the Maker Center, I’ve had the chance to hear the stories of various makers and brands. Through this process, I’ve learned and felt so much more than just putting a well-written article out into the world. I didn’t want to keep these insights to myself, so I’d like to share a few articles and the insights you can gain from them.
Do you know the secret behind this brand that has been consistently loved for 17 years?
- Content: Hans Pumpkin Limited Edition Maker’s “Baby & Kids Crowdfunding Campaign: A Success”
- We recommend this to people like you!
- An early-stage brand owner who wants to build a brand centered on the customer
- To our supporters looking for a trusted parenting brand
- Quick Summary!
Hans Pumpkin, a baby product brand with 17 years of experience, has unveiled its innovative "breathable baby carrier guard" Wadiz. This baby carrier guard is designed to protect children from COVID-19 and fine dust when out and about. We interviewed the team to discuss the product planning process—which incorporated feedback from mothers—and the crowdfunding campaign.
The interview with Hans Pumpkin Maker is a great example of how outstanding products and genuine commitment to customers create synergy on Wadizcrowdfunding Wadiz. There are so many brands out there claiming, “Our product is great” or “We made this for our customers.” That’s why it’s often hard to take them seriously—especially if they don’t clearly explain why their product is great or how it truly benefits customers.
Hans Pumpkin Maker refers to his customers and fans as “Zucchini.” Thebiggest appeal of Hans Pumpkin is communicatingwith these “Zucchini” members like aparenting community and listening to their concerns. By addressing those concerns together, they developed a new product: the “Breathable Baby Carrier Guard,” which was unveiled through Wadiz crowdfunding campaign.
In an interview, Hans Pumpkin Maker said, ‘“It’s not because we’re good at what we do; Hans Pumpkin exists because of our customers.”’ During the editing process, as I carefully reviewed the interview again… it struck me that the statement—that one out of every five babies born last year received a Hans Pumpkin product as a gift—wasn’t just an empty claim. It was a case study and interview where the sincerity was particularly impressive.
If you’re looking to discover—or create—a brand that’s truly committed to its products and customers, I highly recommend reading this interview with Hans Pumpkin Maker!
Interested in hearing about how we plan unique travel packages?
- Content: By Hong Young-ju, Maker at Suhyeon Air Travel Agency “Travel Crowdfunding: Success!”
- We recommend this to people like you!
- Aspiring CEO of a travel startup dreaming of a travel service business unlike any other
- People in their 20s and 50s (aka working professionals) looking for unique travel experiences
- Quick Summary of the Content!
Suhyeon Air Travel Agency, with 30 years of experience, launched its first crowdfunding campaign last April with a Mongolia travel package. By creating a travel package that only a small agency could offer and actively promoting its unique advantages, they managed to attract a whopping 120 supporters. We captured the planning process and how they utilized the funds in an interview.
While editing the interview with Maker from Suhyeon Air Travel Agency, I realized once again that this was a prime example of smart crowdfunding. It’s because of the way they clearly addressed the inconveniences of traveling to Mongolia.
As the project creator mentioned in the interview, Mongolia is a place that’s difficult for individuals to visit on their own due to challenges like driving and finding accommodations. A friend of mine told me they look for travel companions and even meet up in Korea beforehand to get to know each other. After all, it’s always more comfortable to travel with someone you have at least some connection with rather than a complete stranger. The project creator leveraged that point to gather supporters. In particular, since this was a Mongolia trip tailored for working professionals—departing on weekends—the crowdfunding results were even better. It’s a result born from an interesting concept.
You can learn more about this project in our interview with the creator. If you’re interested in unique travel experiences or want to create such a travel service, you’ll find this a fascinating read.
Is there a series that provides insights into funding trends?
- Content: Wadiz: Why Does Vegan Content Do Well Wadiz?”
- We recommend this to people like you!
- For those who want to gain a deeper understanding of the vegan trend and vegan consumer culture
- For those curious about how trends emerge and evolve
- A brief summary of the content!
As demand for vegan products grows, consumer segments are becoming more specialized. These are typically categorized into core vegans, "Me-First" vegans, and trend-following vegans. This article explores the significance of funding in the spread of veganism and provides insights into recent vegan trends.
“WHYWadiz”Wadiz““Can crowdfunding help you take on a new challenge?”’ This content provides project insightsfor those pondering this question. You can gain meaningful insights not only from crowdfunding and pre-order projects but also from various industries and professions. Among them, the ‘Vegan’ episode is a great example of how crowdfunding can play a positive role.
Veganism has become commonplace these days, but just a few years ago, it was still a relatively unfamiliar concept. As more and more people began to express interest in trying out vegan options, there wasn’t really a suitable platform for them. That’s when crowdfunding emerged as a great alternative.
In the "Wadiz Series: Vegan Edition" we took a closer look at why Wadiz crowdfunding has played such a significant roleI took a closer look at why Wadiz crowdfunding has played such a significant role in the vegan market. I remember finding it particularly interesting during my preliminary research for this content to discover how many points of connection there were between the vegan movement and the nature of Wadiz platform. It was also quite rewarding to see the various successful projects that resulted from this synergy. If you’re a business leader considering entering a new market or someone with a keen interest in vegan culture, reading this will surely provide you with fresh inspiration.
Want to see other Maker content besides what we’ve introduced?
👉 Go to Maker Stories in the Maker Center
View the entire Planning Notes series 👇
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