|People Who Have Joined Forces Again Wadizas 'Official Partners'
Behind the makers preparing for funding Wadiz, there is a drive to make their projects more appealing to supporters,
There are reliable allies who help us get closer.
They are our “official partners” who know Wadizbetter than anyone else.
I ran into some familiar faces at the ‘waFEN’ networking event for funding experts held recently.
These are Woo Chang-sung, CEO of Giver—who started as a project developer Wadizand is now an official partner— and Park Sang-hwan, CEO of Track03.
Today, we’ve left our familiar surroundings, but we’re still here with Wadizto support makers’ growth and
Let me tell you the story of two people who are on their way to a successful funding campaign 😊
📌 Wadiz Terms You Should Know in Advance
🌟 Official Partners: These are partner companies that provide professional support throughout the entire crowdfunding process—from brand consulting to creating product pages and managing ads—to help ensure your campaign’s success. Currently, 19 partners with proven expertise in their respective fields have signed business agreements Wadiz.
👉 Go to partner-related content
Please introduce yourself 🎙️
Chang-sung☕: Hello.I’m Woo Chang-sung from the brand agency GIVER . We call ourselves “Brand Roasters.” We specialize in skillfully extracting theessential elementsbrands need as they prepare for crowdfunding .
Drawing on my experience as a Product Manager Wadiz, I now serve as an official partner, handling various roles—including planning and sales—that bridge the gap between makers and Wadiz.
Sanghwan 🏃 : Hello, Business Partner Track 03 (TRACK03). We Wadiz a creative collective.
I spent five years Wadizas a leader in the PD Team, Offline Business Team, and IP Business Team, and now act as a “pace-setter” who works closely with clients I provide a wide range of services, from creating product detail pages to marketing strategy consulting and advertising management.
How are you currently collaborating Wadiz? 🤝
Changseong☕: Our role is to use content to build a bridge between brands and their supporters. Wadizis a platform full of challenges, and because there are so many new brands, they often struggle with branding and marketing tasks such as product photography and design.
That's why we ✔ work with you to identify your brand’s UFP (Unique Funding Point) and Wadiza storythat fits Wadiz. We create content that maximizes the appeal of your product, reflecting the passion you’ve poured into it.
(Photo: CEO Park Sang-hwan giving a lecture to young entrepreneurs Wadiz)
Sang-hwan 🏃: We also assist with marketing and content creation for various projects. In the case of Track 03, since marketing services are our core business, we work closely with Wadiz advertising team. In addition, I serve as an external marketing instructor, giving lectures on Wadiz crowdfunding across the country. Now that I think about it, it seems like I’ve actually been working Wadizeven more since I left the company!
You both worked as PDs Wadiz, didn't you?
Are there moments whenthose experiences from back then still influence you today? 🌟
Changseong☕: While working as a PDWadiz, I discovered brands I wanted to introduce through crowdfunding and directed the entire project. Even now, drawing on that experience, I propose planning strategies tailored to brands’ needs and develop content that resonates with Wadiz makers. So, to me, the phrase “having an impact” feels almost too light. That’s because what I’m doing now feels like a natural extension of the work I did Wadiz.
Sang-hwan 🏃: You could sayWadiz is the “root”of Track 03. I’ve met a wide variety of makers during my three years as a maker and five years as Wadiz. I’ve even been part of the journey where a brand that started with just one or two people grew into an organization of over 50. The experience of working together to solve the practical challenges and situation-specific difficulties that makers face as their organizations grow has become a valuable asset in running Track 03 today.
Wadizprobably looks a little different from a partner’s perspective. 🔎
(Photo: CEO Woo Chang-sung giving a lecture to young entrepreneurs Wadiz)
Changseong☕: The brands we encounter most often are “underdog” brands. They have no capital, no experience, and no systems—they are, quite literally, brands that start from ‘zero’. This platform is is the platform that makes their very challenge possibleis Wadiz.
The amazing thing is that it doesn’t end when the funding campaign wraps up—it actually opens the door to even greater opportunities. Once you prove your market potentialWadiz, things scale up incredibly fast. Distribution offers start pouring in, bothonline and offline, and brand awareness skyrockets.
Even brands that are already doing well experience a refreshing new chapter through funding Wadiz. There are few places where you can get Wadizmeaningful a response Wadizwhen it comes to crafting a new brand narrative or experimenting with new products.
Refund 🏃: Wadiza small but a platform where promising brands can take their “first step” . Whether it’s an international brand entering the Korean market for the first time, a startup brand without an established customer base, or a brand with low brand awareness but excellent product quality, Wadizthe safest and most intuitive place for a wide variety of makers to test market response before officially launching.
Of course, simply listing a product doesn’t guarantee success, but if you fully understand Wadiz, design your project well, and diligently build relationships with your supporters, your brand can go beyond attracting mere buyers a brand with a genuine fanbase—a brand with a genuine fanbase. This is an advantage that’s hard to find on any other platform.
Although you have run various funding projects,
Is there one project in particular that stands out? 🪄
Changseong☕: Every project has its own unique stories, so it’s hard to pick just one, but I’d have to say the Shelper Food Waste Disposer project that I worked on for two years starting in 2023. It was the time in my life when I saw the most food waste and spent the longest time looking at it 😂
Not only have we achieved a cumulative total of 1.47 billion won, but we’ve also received was met with enthusiastic responses, making it particularly memorable.
From the planning stage onward, we carefully considered our key communication points and conducted numerous tests and trials to naturally incorporate the brand’s unique identity into the content. Through this project, I was reminded once again just how important it is to spend time with the brand and work together to find a common language.
Sang-hwan 🏃: If I had to pick just one, it would definitely be the AI flying camera ‘HOVERAir X1 Smart’ project.
This project raised 370 million won in a single funding round and over 700 million won in total. While the product’s appeal lies in its use of cutting-edge AI drone technology, there were significant practical hurdles. The high price tag of around 600,000 won and the market perception shaped by negative reviews of a similar product a year ago were major challenges.
So, internally, there was a suggestion to let customers experiencethe product’s quality and uniqueness through an offline pop-up. In reality, it’s not easy for a partner company to convince a maker to agree to an offline pop-up event. This is because it requires additional time and budget.
The process wasn’t easy either. We had to navigate numerous procedures, including obtaining flight approvals from regulatory agencies, the military, and local government offices, just to offer the drone experience. Fortunately, thanks to the maker’s full trust, we were able to pull off the pop-up event, and many supporters were satisfied after trying it out for themselves and experiencing its features and high quality.
After that ✔ With 13,000 subscribers, the project concluded successfully. Given that this was a major achievement earned after many ups and downs, it’s a project that will stay with me for a long time.
When do you feel the most fulfilled? ✨
Changseong☕: ‘I’m’ makes me truly happy. But above all, seeing makers rejoice over their funding results and the reviews from supporters is what gives me the greatest sense of fulfillment.
(Photo: Reviews from Luave Whipped Duvet Supporters)
The recent Luave’s whipped duvet crowdfunding campaign stands out in my memory for that very reason. The reviews from our supporters were so positive. The moments when I shared in their joy and excitement while reading those reviews will likely stay with me for a long time. Beyond that, I also feel a deep sense of fulfillment when our team members receive praise for the work they’ve put their hearts into.It makes me feel like our little ship, “Giver,” is sailing smoothly through the crowdfunding scene.
Sang-hwan 🏃: Without a doubt when the results turn out well I feel the greatest sense of fulfillment. The moment we exceed our funding goal, I feel truly proud knowing that we’ve created a result that satisfies both the makers and the supporters. And when they reach out, my heart swells with joy. I believe that’s proof we’re building partnerships based on trust and confidence.
What do you valuemost about working with Maker? 💡
Changseong☕: I remember something the head of an agency said in an article I read a while back. “The quality of work means taking responsibility until the very end.”
From an agency’s perspective, we might think that the quality of our work stems simply from “client satisfaction,” but ultimately, to achieve a level of quality that truly satisfies, it’s essential to work together with a sense of responsibility right up until the very end.
That is why Giver, as an official partner, does not merely serve as “a single image,” but we work with the mindset of sharing the burden of the brand. We never evaluate the work ourselves or assume “this is good enough” until we receive feedback from the maker. ✔ The habit of genuinely immersing ourselves in the brand. That is the value we hold most dear.
Sang-hwan 🏃: Track 03 is a team that competes well. And we take that very seriously. When makers begin collaborating with partner companies, what they expect isn’t just execution—it’s a perspective sharper than our own and different results.
But when working on a project together, we inevitably run into practical constraints like time and budget, and eventually, there comes a moment when we’re tempted to fall back on our familiar ways. If your partner simply says, “It’s fine,” and lets it slide, nothing will change. Track 03 is about confronts those moments, persuades, and helps chart a new course together. We believe that the moment the outcome changes is when true partnership truly begins. ✔ Not avoiding conflict, but proving ourselves through results. That is what we value most as a Wadiz partner.
What kind of partnersdo you think you two would be for a maker? 🧑🤝🧑
Changseong☕: Giver focuses on tangible results visible resultsbut also plays a role in by reducing uncertainty and feelings of helplessnessas well.
You know those moments when, in a stressful situation, a single sign that “this is the right path” brings you peace of mind? A Giver provides that a stabilizing forceand provide support.
During my time as a PD Wadiz, I defined myself as “someone who does what they love and accompanies makers throughout their business lifecycle,” and I always approached my work with that motto in mind. That mindset remains unchanged today. I want to be an indispensable part of makers’ journeys, helping them continue to do what they love.
Sang-hwan 🏃 : I see us as strategic partners who work together to address all aspects of Maker’s business.
In particular, we devote the most time to the initial consulting phase. Before launching a funding campaign, we hold at least two or three meetings to define market potential and positioning, and then work together to develop pricing and marketing strategies based on those findings. After all, high-quality content and advertising strategies can only follow once it’s clear who the product is for and how it will be sold.
In the content sector, the key is’ is key. It’s the text compelling textis what gives it real power. Track03 is working with you to build that persuasive structure.
There are so many factors to consider in marketing—such as budget, timing, weather, and market conditions. That’s why we don’t rely on a one-size-fits-all approach; instead, we strive to find the best solution for each project. We also conduct numerous A/B tests to determine which campaign formats resonate best and which advertising messages are most effective. Throughout the entire process of supporting makers, our experience—gained over more than 10 years as makers and employees both within and outside the Wadiz ecosystem—is proving to be the greatest asset.
Two people who have been Wadizfor a long time
Do you have any goalsyou’d like to achieve in the future? 🎯
Changseong☕ : Up until now, I’ve been right there with the creators from the moment they debut, but from now on, I want to be a running mate who runs alongside them to help their brands thrive.
More than just providing "well-crafted content," we are a partner that helps brands a sustainable business. Giver’s next chapter will be a journey where we help brands make a strong impression on their debut stage and, as a partner who continues the journey even after that stage is over, reach the brand’s turning point together.
Sanghwan 🏃: We hope that the crowdfunding market will become more firmly established in Korea. . Rather than focusing on grand goals or plans, we want to prioritize creating better results together with the teams that need us.
We also want to be a partner that helps small brands grow their brand presence in various online and offline markets, starting Wadiz. Our goal is to do everything we can to support brands as they grow and expand.
If you're currently preparing a crowdfunding campaign or or are hesitating to get started
To Our Makers A Message 🎤
Changseong☕: I have been a maker, producer, and CEO of a content agency since 2014, and I’ve explored nearly every avenue of crowdfunding. That’s why I can confidently say, “Just give it a try.” . Because once you get started, all your current worries will simply become part of your experience.
Even if the funding journey isn't successful, it leaves you with so many valuable lessons. I am confident that even small steps will become a turning point for the brand and serve as the foundation for writing the next chapter.
Sang-hwan 🏃: I also believe that “just giving it a try” is the most important thing. I like the saying, “Start instead of overthinking.” . Grand plans, good results, and even major failures are all lagging indicators that can only be confirmed once you take action.
Especially if you're just starting out there’s no better place to startWadiz. I’d go so far as to say that Wadizthe best platform for entering the market. Just give it a try. Only by taking action can you gauge the market’s response, and that experience will ultimately shape your brand’s direction.
Both of you are still active outside of Wadiz as well““Let’s share the value of a great brand with more supporters”
is walking toward their goal.
I hope their stories will give a little courage to the many people who are preparing to launch a crowdfunding campaign. 💫
Want to see more content from Wadiz Job Series? 🔍
👉 “How did this campaign come to be?” A Day in the Life of Wadiz Producers
