|People who have joined hands again Wadizas 'Official Partners'
Behind makers preparing funding campaigns Wadizlies the effort to make their projects more appealing to supporters,
There are reliable allies who help you get closer.
They are Wadiz'official partners' who know Wadiz better than anyone else.
I recently ran into some familiar faces at the 'waFEN' funding expert networking event.
We are Woo Chang-seong, CEO of Giver, who started as a PD Wadizand is now an official partner, and Park Sang-hwan, CEO of Track03.
Today I left a familiar space, but I'm still helping makers grow with Wadiz
Let me tell you the story of two people who are building a successful funding campaign 😊
📌 Wadiz Terms You Should Know in Advance
🌟 Official Partner: We are a partner company that professionally supports the entire process required for crowdfunding preparation and success—from brand consulting needed for funding to detailed page creation and advertising management. Currently, 19 partner companies with proven capabilities in their respective fields have signed business agreements Wadiz.
👉 Quick links to partner-related content
Please introduce yourself. 🎙️
Changseong☕: Hello.I'm Woo Changseong from brand agency GIVER . We call ourselves 'Brand Roasters'. We do the work of deliciously extracting theessential elementsbrands need while preparing for crowdfunding .
Based on my experience working as a PD Wadiz, I now serve as an official partner, performing various roles such as planning and sales between makers and Wadiz.
Repayment 🏃 : Hello, business partner Track 03 (TRACK03). Wadiz are a creative collective.
I spent five years Wadizleading the PD team, offline business team, and IP business team, and now a 'pace maker' running alongside our clients, providing diverse services ranging from detailed page creation to marketing strategy consulting and advertising agency services.
How are you currently collaborating Wadiz? 🤝
Changseong☕: We create content that bridges the gap between brands and their supporters. Wadizis a challenging platform, and with so many emerging brands, many struggle with branding and marketing tasks like product photography and design.
So we ✔ work with you to discover your brand's UFP (Unique Funding Point) and create a story tailored Wadizfor your campaign. We create content that maximizes the appeal of your product, infused with your passion as the maker.
(Photo: CEO Park Sang-hwan lecturing young entrepreneurs Wadiz)
Sanghwan 🏃: We also assist with marketing and content creation for various projects. For Track03, since marketing services are our main business, we collaborate closely with Wadiz. Beyond that, I work as an external marketing instructor, delivering lectures nationwide on Wadiz funding. Looking back, it seems I've been doing even more work Wadizsince leaving the company!
Both of you worked as PDs Wadiz, right?
Are there moments whenexperiences from back then still influence you today? 🌟
Changseong☕: As a PDWadiz, I discovered brands I wanted to introduce through crowdfunding and directed entire projects. Even now, I still leverage that experience to propose necessary planning for brands and consider content tailored to Wadiz makers. So the phrase 'making an impact' feels almost too light to describe my work. Because what I'm doing now feels like a natural extension of what I did Wadiz.
Sanghwan 🏃: Wadizcan be called the 'root'of Track03. I've worked as a maker for 3 years and as Wadiz for 5 years, meeting truly diverse makers. I've also witnessed the journey of a maker's brand, which started with just 1 or 2 people, grow into an organization with over 50 members. The experience of solving the practical challenges and difficulties makers face in each situation as their organizations grow has become a significant asset in running Track03 today.
Wadizlooks a little different when seen through a partner's eyes. 🔎
(Photo: CEO Woo Chang-seong lecturing young entrepreneurs Wadiz)
Changseong☕: The brands we most frequently encounter are 'underdog' brands. They literally start from starting from zero.These brands is Wadiz.is Wadiz.
The amazing thing is that when funding ends, it's not over! Instead, a whole new world of opportunities opens up even wider. Once you prove market viabilityWadiz, expansion happens incredibly fast afterward. Distribution offers pour in regardless ofonline/offline boundaries, and brand recognition skyrockets noticeably.
Even established brands experience a refreshing turning point Wadiz. Few platforms offer Wadizmeaningful feedback for crafting new brand narratives or testing new products.
Repayment 🏃: Wadizis a small but a platform where promising brands can audition for their 'first stage'. for brands to take their 'first stage'. Wadizthe place where overseas brands entering Korea for the first time, new brands without an established customer base, and brands with low recognition but excellent product quality—truly diverse makers—can safely and intuitively test market response before diving into the official market.
Of course, simply uploading a product doesn't guarantee results. But if you fully understand Wadiz, design your project well, and sincerely build relationships with supporters, your brand can go beyond mere buyers a brand with a genuine fanbase. This is an advantage that's hard to expect from any other platform.
You have run various funding projects, but
If there's one unforgettable project among them? 🪄
Changseong☕: Every project has its own colorful episodes, so it's not easy to pick just one, but for me, it's the The Shelper Food Waste Disposer project, which I worked on for two years starting in 2023. It was the moment I saw the most food waste in my life, and for the longest time 😂
Achieving cumulative sales of 1.47 billion won is certainly an accomplishment, but the enthusiastic response to every single piece of news or advertisement enthusiastic responsemade this project especially memorable.
From the planning stage, we meticulously considered communication points and underwent numerous tests and trials to naturally integrate the brand's essence into the content. Through this project, we were reminded once again how crucial it is to spend extended time with the maker, aligning our respective languages.
Sang-hwan 🏃: If I had to pick just one, it would undoubtedly be the AI Flying Camera 'HOVERAir X1 Smart' project.
This project achieved over 370 million won in a single funding round and over 700 million won in cumulative funding.. While the product's appeal as an AI drone based on new technology is compelling, there were significant practical hurdles. The high price point in the 600,000 won range and the market perception shaped by negative reviews of a similar product a year prior were major challenges.
So internally, the idea emerged to let people experiencethe product's quality and uniqueness through offline pop-ups. Persuading partners to agree to offline pop-ups isn't easy for makers. It requires additional time and budget.
The process itself was no easy feat. We had to navigate numerous procedures, including obtaining flight approvals from regulatory agencies, the military, and local authorities, just to conduct the drone experience. Fortunately, thanks to the maker's full trust, we were able to make the pop-up event happen. Many supporters were satisfied after trying it out themselves and experiencing its functionality and level of completion.
After that✔ ✔ With 13,000 notification subscribersand the project concluded successfully. It was a memorable project, a significant achievement earned through many twists and turns.
When do you feel the most rewarding? ✨
Changseong☕: ‘Thanks to you' makes me truly happy. But seeing creators rejoice over funding results and supporters' reviews is the most rewarding part of all.
(Photo: Reviews from Luabe Whipped Quilt Supporters)
Recently conducted Luabe's Whipped Quilt funding campaign stands out in my memory for that reason. The reviews from our supporters were so positive. Those moments of sharing their joy and delight while reading their feedback will stay with me for a long time. Beyond that, I also feel immense satisfaction when our team members receive praise for the work they've put their hearts into.It makes me feel like our little ship, 'Giver,' is sailing smoothly through the crowdfunding scene.
Repayment 🏃: Undoubtedly When the results turn out well I feel the greatest sense of fulfillment. That moment when we exceed the funding goal—it's truly rewarding to think we've created a result that satisfies both the makers and the supporters. And When they reach out saying they want to work with us again next timefills my heart with joy. I see it as proof that we're building partnerships based on trust and faith.
What is themost important value you prioritizewhen working with makers? 💡
Changseong☕: I remember something an agency CEO said in an article I read recently: "The quality of work means taking responsibility to the very end."
From an agency's perspective, the quality of work is often thought to stem simply from 'client satisfaction.' However, achieving truly satisfying quality ultimately requires a process of collaborative creation with a sense of responsibility, right down to the very last moment.
Therefore, as an official partner, Giver also carries the weight of the brand but rather as a partner who shares the weight of the brand.We don't evaluate things among ourselves or dismiss them with "This should be good enough" before receiving feedback from the maker. ✔ The habit of immersing ourselves wholeheartedly in the brand. That is the value we hold most dear.
Repayment 🏃: Track 03 is a team that argues well. And we consider that extremely important. When makers begin collaborating with partner companies, what they expect isn't just execution, but a sharper perspective and different outcomes than ours.
But when working on a project together, you inevitably hit practical limits like time and budget, and eventually, the moment comes when you want to revert to familiar ways. If your partner just says "It's fine" and lets it slide, no change will happen. Track03 is about We choose to confront, persuade, and chart a new course together.because we believe the moment results change is when true partnership begins. ✔ Not avoiding conflict, but proving it through results. That's what we value most as Wadiz partner.
What kind of partnersdo you think you two would be for the maker? 🧑🤝🧑
Changseong☕: Giver is about branding, sales improvement, and other as well asbut also reduces reducing uncertainty and overwhelming feelingsI believe Giver also plays a role in reducing
In uncertain situations, there are moments when a single signal—'This is the right path'—brings reassurance. For the Giver, the Maker plays that kind of I want to help as a team that acts like a stabilizerby serving as a team that provides that kind of reassurance.
During my time as a Wadiz PD, I defined myself as "someone who does what they love and accompanies makers throughout their business lifecycle." I always kept that slogan in mind as I worked. And that mindset remains unchanged today. I want to be an indispensable presence on makers' journeys, enabling them to keep doing what they love.
Sanghwan 🏃 : I believe we collaborate as a strategic partner who thinks through the maker's entire business together.
We dedicate the most time to the initial consulting phase. Before launching funding, we hold at least two to three meetings to clarify market viability and positioning, then jointly develop pricing strategies and marketing plans based on these insights. Only when it's clear who we're selling to and how can we create high-quality content and advertising strategies.
In the content area, the key lies in 'persuasive planning'' is key. compelling texttruly holds power. Track03 collaborates to build that persuasive structure.
Marketing involves so many factors to consider—budget, timing, weather, market conditions, and more. That's why we don't rely on standardized approaches; instead, we find the optimal method for each project. We also conduct numerous A/B tests to determine which campaigns resonate best and which advertising messages are most effective. Throughout the entire process of supporting makers Our experience—gained over a decade as both makers and employees within and outside the Wadiz ecosystem—serves as the most fertile ground.
The two of you who have been Wadizfor a long time
Do you have any goalsyou'd like to achieve in the future? 🎯
Changseong☕ : Until now, I've been right there when makers debuted. Going forward, I want to be a running mate who runs alongside them, helping their brands run smoothly.
Beyond simply providing 'well-made content,' we help brands become sustainable businesses to build a sustainable businessThe next chapter for Giver will be a journey where we help brands make a strong impression on their first stage and continue the journey together as a partner even after that stage ends, reaching the brand's turning point together.
Repayment 🏃: We hope the crowdfunding market gains a stronger foothold domestically. . Rather than grand goals or plans, we want to focus on creating better outcomes together with teams that need us.
We also want to be a partner that helps small brands grow successfully in branding across various online and offline markets, starting Wadiz. Supporting brands as they grow and expand with all our strength—that is our goal.
If you're currently preparing for funding or hesitating to start
To all makers A Message I Want to Share 🎤
Changseong☕: I have been a maker, producer, and head of a content agency since 2014, having walked nearly every path in crowdfunding. So I can confidently say, "Just get started." because all your current worries will transform into experience once you begin.
The journey of funding, even if unsuccessful, it leaves you with so many valuable assets.. I am confident that these small steps will become a turning point for the brand and serve as fertile ground for writing the next chapter.
Sang-hwan 🏃: I also think 'just giving it a shot' is the most important thing. I like the saying, 'Start instead of worrying.' is a saying I like. Grand plans, good results, big failures—they're all lagging indicators that can only be confirmed through action.
Especially if it's your first time There's no better starting pointWadiz. I'd even say Wadizis the best platform for entering the market.I'd go so far as to say it's the best platform for entering the market. Just get started. Only action will reveal the market's response, and that experience ultimately shapes your brand's direction.
Both of you are still active outside of Wadiz as well.“Let's share the value of a great brand with more supporters.
I'm walking toward my goal.
May their stories give a little courage to many who are preparing for funding. 💫
Curious about other content in the Wadiz Job Series? 🔍
👉 “How Did This Funding Come to Be?” A Day in the Life of Wadiz PDs
