|The People Who Have Joined Forces Again Wadizas 'Official Partners'
Behind the makers preparing for funding Wadiz, there is a desire to make their projects more appealing to supporters,
There are reliable allies who help us get closer.
They are our “official partners” who know Wadizbetter than anyone else.
I ran into some familiar faces at the ‘waFEN’ networking event for funding experts held recently.
These are Woo Chang-sung, CEO of Giver—who started as a project developer Wadizand is now an official partner— and Park Sang-hwan, CEO of Track03.
Today, we’ve left our familiar surroundings, but we’re still here with Wadizto support makers’ growth,
Let me tell you the story of two people who are making their funding campaign a success 😊
📌 Wadiz Terms You Should Know in Advance
🌟 Official Partners: These are partner companies that provide professional support throughout the entire crowdfunding process—from brand consulting to creating product pages and managing advertising—to help ensure your campaign’s success. Currently, 19 partners with proven expertise in their respective fields have signed business agreements Wadiz.
👉 Go to partner-related content
Please introduce yourself 🎙️
Chang-sung☕: Hello.I’m Woo Chang-sung from the brand agency GIVER . We call ourselves “Brand Roasters.” We specialize in skillfully extracting theessential elementsbrands need as they prepare for crowdfunding .
Drawing on my experience as a Product Manager Wadiz, I now serve as an official partner, handling various roles—including planning and sales—between makers and Wadiz.
Sang-hwan 🏃 : Hello, Business Partner Track 03 (TRACK03). We Wadiz a creative collective.
I spent five years Wadizserving as a leader in the PD Team, Offline Business Team, and IP Business Team, and now serving as a “pace-setter” who works closely with clients, I provide a wide range of services, from creating product detail pages to marketing strategy consulting and advertising management.
How are you currently collaborating Wadiz? 🤝
Changseong☕: Our role is to use content to build a bridge between brands and their supporters. Wadizis a platform full of challenges, and since there are so many new brands, they often struggle with branding and marketing tasks such as product photography and design.
That's why we ✔ work together to identify your brand’s UFP (Unique Funding Point) and Wadiza storythat fits Wadiz. We create content that maximizes the appeal of your product, reflecting the passion you’ve poured into it.
(Photo: CEO Park Sang-hwan giving a lecture to young entrepreneurs Wadiz)
Sang-hwan 🏃: We also assist with marketing and content creation for various projects. In the case of Track 03, since marketing services are our core business, we work closely with Wadiz advertising team. In addition, I serve as an external marketing instructor, giving lectures on Wadiz crowdfunding across the country. Now that I think about it, it seems like I’ve actually been working Wadizeven more since I left the company!
You both worked as PDs Wadiz, didn't you?
Are there moments whenthose experiences from back then still influence you today? 🌟
Changseong☕: While working as a PDWadiz, I discovered brands I wanted to introduce through crowdfunding and directed the entire project. Even now, drawing on that experience, I propose the planning strategies brands need and think about content that suits Wadiz makers. So, to me, the phrase “having an impact” feels almost too light. That’s because I feel like what I’m doing now is very much an “extension” of what I did Wadiz.
Sang-hwan 🏃: You could sayWadiz is the “root”of Track 03. In my three years as a maker and five years as Wadiz, I’ve met a truly diverse range of makers. I’ve even been part of the journey where a maker’s brand, which started with just one or two people, grew into an organization of over 50 members. The experience of working together to resolve the practical challenges and situation-specific difficulties that makers face as their organizations grow has become a valuable asset in running Track 03 today.
Wadizprobably looks a little different from a partner’s perspective. 🔎
(Photo: CEO Woo Chang-sung giving a lecture to young entrepreneurs Wadiz)
Changseong☕: The brands we encounter most often are “underdog” brands. They have no capital, no experience, and no systems—they are, quite literally, brands that start from ‘zero’. This platform is is the platform that makes their very challenge possibleis Wadiz.
The amazing thing is that it doesn’t end when the funding campaign wraps up—it actually opens the door to even greater opportunities. Once you’ve proven your market potentialWadiz, things scale up incredibly fast. Distribution offers start pouring in, bothonline and offline , and your brand awareness skyrockets.
Even brands that are already doing well experience a refreshing new chapter through funding Wadiz. There are few places where you can get Wadizmeaningful feedback Wadizwhen it comes to crafting a new brand narrative or testing out new products.
Sanghwan 🏃: Wadizis a small platform a platform where promising brands can take their “first stage,” . Whether it’s an international brand entering the Korean market for the first time, a startup brand without an established customer base, or a brand with low brand awareness but excellent product quality, Wadizthe safest and most intuitive place for a wide variety of makers to test market response before officially launching.
Of course, simply listing a product doesn’t guarantee success, but if you fully understand Wadiz, design your project well, and diligently build relationships with your supporters, your brand can go beyond attracting mere buyers a brand with a genuine fanbase. This is an advantage that’s hard to find on any other platform.
Although you have run various crowdfunding projects,
Is there a particular project that stands out as unforgettable? 🪄
Changseong☕: Every project has its own unique stories, so it’s hard to pick just one, but I’d have to say Shelper Food Waste Disposer project that I worked on for two years starting in 2023. It was the time in my life when I saw the most food waste—and for the longest time 😂
Not only did we achieve the milestone of 1.47 billion won in cumulative revenue, but we also received was met with enthusiastic responsesto every single piece of news or advertisement, so it’s particularly memorable.
From the planning stage onward, we carefully considered our key communication messages and conducted numerous tests and trials to naturally incorporate the brand’s unique identity into the content. Through this project, I was once again reminded of how important it is to spend time working closely with the brand to find a common language.
Sang-hwan 🏃: If I had to pick just one, it would definitely be the AI flying camera ‘HOVERAir X1 Smart’ project.
This project raised 370 million won in a single funding round and over 700 million won in total. While the product’s appeal lies in its use of cutting-edge AI drone technology, there were significant practical hurdles. The high price tag—around 600,000 won—and market perceptions shaped by negative reviews of a similar product a year ago posed major challenges.
So, internally, there was a suggestion to let customers experiencethe product’s quality and uniqueness through an offline pop-up. In reality, it’s not easy for a partner company to convince a maker to agree to an offline pop-up. This is because it requires additional time and budget.
The process wasn’t easy either. We had to navigate numerous procedures, including obtaining flight approvals from regulatory agencies, the military, and local government offices, just to offer the drone experience. Fortunately, thanks to the maker’s full trust, we were able to pull off the pop-up event, and many supporters were delighted to try it out for themselves and experience its features and high quality.
After that ✔ With 13,000 subscribers, marking the successful conclusion of the project. Given that this was a major achievement earned after many ups and downs, it’s a project that will stay with me for a long time.
When do you feel the most fulfilled? ✨
Changseong☕: ‘I’m truly happy’ I feel truly happy. But above all, seeing the makers rejoice over the funding results and the supporters’ reviews is what gives me the greatest sense of fulfillment.
(Photo: Reviews from Luave Whipped Duvet Supporters)
Recently, Luave’s Whipped Duvet crowdfunding campaign stands out in my memory for that very reason. The reviews from our supporters were so positive. The moments when I shared in their joy and excitement while reading those reviews will likely stay with me for a long time. Beyond that, I also feel a deep sense of fulfillment when our team members receive praise for the projects they’ve worked so hard to create.It makes me feel like our little ship, “Giver,” is sailing smoothly through the crowdfunding scene.
Sang-hwan 🏃: Without a doubt when the results turn out well I feel the greatest sense of fulfillment. The moment we exceed our funding goal, I feel truly proud knowing that we’ve created a result that satisfies both the maker and the supporters. And when they reach out, my heart swells with joy. I believe that’s proof we’re building partnerships based on trust and confidence.
What value do you considermost importantwhen working with Maker? 💡
Changseong☕: I remember something the head of an agency said in an article I read a while back. “The quality of work means taking responsibility until the very end.”
From an agency’s perspective, we tend to think that the quality of our work stems simply from “client satisfaction,” but ultimately, achieving a level of quality that satisfies the client requires a collaborative process in which we work together with a sense of responsibility right up until the very end.
That is why Giver, as an official partner, does not merely serve as a “single image,” but we work with the mindset of sharing the burden of the brand. We never evaluate the work ourselves or assume “this is good enough” until we receive feedback from the maker. ✔ The habit of genuinely immersing ourselves in the brand. That is the value we hold most dear.
Sang-hwan 🏃: Track 03 is a team that competes well. And we take that very seriously. When makers begin collaborating with partner companies, what they expect isn’t just execution—it’s a sharper perspective than our own and different results.
But when working on a project together, we inevitably run into practical constraints like time and budget, and eventually, there comes a moment when we’re tempted to revert to our familiar ways. If your partner simply says, “It’s fine,” and lets it slide, nothing will change. Track 03 is about confronts those moments, persuades, and helps chart a new course together. We believe that the moment the outcome changes is when true partnership truly begins. ✔ Not avoiding conflict, but proving ourselves through results. That is what we value most as a Wadiz partner.
What kind of partnersdo you think you two would be for a maker? 🧑🤝🧑
Changseong☕: Giver focuses on tangible results visible resultsbut also plays a role in by alleviating uncertainty and feelings of helplessness.
You know those moments when, in a stressful situation, a single sign that says, “This is the right path,” brings you peace of mind? A Giver acts as a stabilizer for a Maker, a stabilizing forceand provide that kind of support.
During my time as a PD Wadiz, I defined myself as “someone who does what they love and accompanies makers throughout their business lifecycle,” and I always approached my work with that motto in mind. That mindset remains unchanged today. I want to be an indispensable part of makers’ journeys, ensuring they can continue doing what they love.
Sang-hwan 🏃 : I see us as strategic partners who work together to address all aspects of Maker’s business.
In particular, we devote the most time to the initial consulting phase. Before launching a funding campaign, we hold at least two or three meetings to define market potential and positioning, and then work together to develop pricing and marketing strategies based on those findings. After all, high-quality content and advertising strategies can only follow once it’s clear who the product is for and how it will be sold.
In the content sector, “planning that can persuade consumers’ is key. It’s the text compelling textis what gives it real power. Track03 is working with you to build that persuasive structure.
Marketing involves so many factors to consider—budget, timing, weather, market conditions, and more. That’s why we don’t rely on a one-size-fits-all approach; instead, we strive to find the best solution for each project. We also conduct numerous A/B tests to determine which ad placements perform best and which messaging is most effective. Throughout the entire process of supporting makers, our experience—gained over more than 10 years as both makers and employees within and outside the Wadiz ecosystem—is proving to be the greatest asset.
Two people who have been Wadizfor a long time
Do you have any goalsyou’d like to achieve in the future? 🎯
Changseong☕ : Until now, I’ve been right there with makers from the moment they debut, but from now on, I want to be a running mate who runs alongside them to help their brands thrive.
More than just providing "well-crafted content," we are a partner that helps brands a partner that helps the brand build a sustainable business. Giver’s next chapter will be a journey where we help brands make a strong impression on their debut stage and, as a partner who continues the journey even after that stage is over, accompany them all the way to their turning point.
Sang-hwan 🏃: We hope that the crowdfunding market will become more firmly established in Korea. . Rather than focusing on grand goals or plans, we want to prioritize creating better results together with the teams that need us.
We also want to be a partner that helps small brands grow their brand presence across various online and offline markets, starting Wadiz. Our goal is to do everything in our power to support brands as they grow and expand.
Are you currently preparing a crowdfunding campaign, are hesitating to get started
To Our Makers A Message for You 🎤
Changseong☕: I have been a maker, producer, and CEO of a content agency since 2014, and I’ve walked nearly every path in crowdfunding. That’s why I can confidently say, “Just give it a try” . The worries you have now will all turn into valuable experience once you get started.
Even if the funding journey isn't successful, it leaves you with so much to gain.. I am confident that even small steps will become a turning point for the brand and serve as the foundation for writing the next chapter.
Sang-hwan 🏃: I also believe that “just giving it a try” is the most important thing. I like the saying, “Start now instead of overthinking.” I like that saying. Grand plans, good results, and even major failures—these are all lagging indicators that can only be confirmed once you take action.
Especially if you're just starting out There’s no better place to startWadiz. I’d even go so far as to say that Wadizthe best platform for entering the market. Just give it a try. Only by taking action can you gauge the market’s response, and that experience will ultimately shape your brand’s direction.
Both of you are still active outside of Wadiz““Let’s share the value of a great brand with more supporters”
is walking toward that goal.
I hope their stories will give a little courage to the many people who are preparing to launch their crowdfunding campaigns. 💫
Want to see more content from Wadiz Job Series? 🔍
👉 “How did this campaign come about?” A Day in the Life of Wadiz Producers
