Still, we create Wadiztogether

| Wadiz those who have joined forces again as 'official partners'

The idea behind makers seeking funding Wadizis to make it more attractive to supporters,

We have allies to help you get closer.

These are the "official partners" who know Wadizbetter than anyone else.

I recently met some familiar faces at waFEN, a networking event for funding professionals.

Giver's Changseong Woo and Track03's Sanghwan Park, who started as PDs Wadizand are now official partners.

Today, we're leaving a familiar space, but we're still here with Wadizto help makers grow and

Here's the story of two people who are building a successful fundraising 😊.

📌 Wadiz terms to know beforehand

🌟 Official Partners: Partners who specialize in the entire process of preparing for and succeeding in crowdfunding, from brand consulting to detail page creation to ad management. Currently, Wadiz has 19 Wadizwith proven capabilities in their respective fields.

👉 Jump to partner-related content

Please introduce yourself 🎙️

Changsung☕: hello.I'm Woo Chang Sung from brand agency GIVER . We call ourselves the Brand Roasters , and our job is to deliciously brew the ingredientsbrands need toget ready for crowdfunding .

AFTER WORKING AS A PD WADIZ WADIZ, HE IS NOW AN OFFICIAL PARTNER AND PLAYS A VARIETY OF ROLES BETWEEN MAKERS AND WADIZ, INCLUDING PLANNING AND SALES.

Redemption 🏃 : Hello Business Partners 트랙03(TRACK03)'s Sanghwan Park. We are a creative collective with 9 members, including the CEO and editor from Wadiz.from Wadiz.

In my five years Wadiz, I've been a PD team leader, offline business team leader, and IP business team leader, and now I'm a I am a 'pace maker' who runs alongside our clients I provide a variety of services ranging from detailed page creation to marketing strategy consulting and advertising agency.

How are you currently collaborating Wadiz🤝?

Changsung☕: Our role is to create a connection between brands and their supporters through content WadizWadiz is a challenging platform and there are a lot of new brands, so they often find it difficult to work on branding and marketing aspects such as product photography and design.

That's why we use â We work with brands to find their unique UFP (Unique Funding Point) and create a story WadizWe create content that maximizes the appeal of the product with the maker's love.

(Photo: Park Sang-hwan giving a lecture to young entrepreneurs Wadiz)

Sanghwan 🏃 : We also help with marketing and content creation for various projects. Especially for Track 03, we work closely with Wadiz 's advertising business team as marketing services are our main business. In addition to that, I am an external marketing lecturer and give lectures on Wadiz funding around the country. As I was summarizing, it looks like I'll be doing more Wadizafter I leave the company!

YOU BOTH USED TO BE PDS WADIZ.

Do you have any momentsfrom that time that still influence you today? 🌟

Changsung☕: I worked as a PDWadiz Wadiz, identifying brands that we wanted to fund and directing the entire project, and I still use that experience to suggest plans to brands and think about the right content for Wadiz makers. So to say that I'm having an impact is putting it mildly. I feel like what I'm doing now is more of an 'extension' of what I did Wadiz.

Repayment 🏃: Wadiz is the "root" ofTrack03. I've been a maker for 3 years and a Wadiz PD for 5 years, and I've met so many different makers. I've seen the brand grow from just 1-2 makers to an organization with over 50 makers. The experience of working with makers as the organization grew and solving their practical problems and challenges in each situation has been a great asset in running Track03 today.

 I think Wadizthrough the eyes of a partnerwould be a little different 🔎.

(Photo: Changsung Woo giving a lecture to young entrepreneurs Wadiz)

Genesis☕: The brands we come across most often are the "underdog" brands- literally no capital, no experience, no systems. starting from zeroThey're starting from zero. almost the only platform that makes the challenge itself possibleis Wadizis almost the only platform that enables these brands to even try.

What's amazing is that once the funding ends, it's not the end, it's the beginning of a whole new world of opportunities. Once you prove your marketabilityWadiz, itscales really fast after that: distribution offers come in without any online/offline boundaries, and brand awareness goes up dramatically.

And for brands that are already doing well, funding Wadiz Wadizis a great way to turn things around, because there are few places where you can get a more meaningful response to a new brand narrative or experiment with a new product than Wadiz.

Redemption 🏃: Wadizis a small but audition for potential brands to take the 'first stage' I think it's the same platform for international brands entering Korea for the first time, start-up brands without a customer base, brands with little awareness but great products... Wadizis the safest and most intuitive place for a wide variety of makers to test the market response before they jump into the mainstream market.

Of course, just putting up a product isn't going to cut it, but if you understand Wadizwell enough, design your project well, and sincerely build relationships with your supporters, you can turn your brand into something more than just a buyer. a brand with a real fanbasewhich is something you can't expect on any other platform.

You've worked on a variety of funded projects,

Is there a project in particular that you can't forget? 🪄

Changsung☕: Each project has a colorful story, so it's hard to pick just one, but I'd have to say the Shelfer Food Processor project that I worked on for two years. It was the most and longest time I've ever seen food waste in my life 😂.

It's one thing to achieve a cumulative total of KRW 1.47 billion, but it's another thing to have a enthusiastic responseto each and every news or advertisement.

From the planning stage, we carefully thought through our communication points, and we tested and tried many things to make sure that the 'brand' would flow naturally into the content. This project showed us how important it is to spend a lot of time with makers and learn to speak each other's language. 

Redemption 🏃: If I had to pick one, it would be the AI flying camera 'HOVERAir X1 Smart' project.

The project has raised 3.7 billion in single funding and over 700 million KRW cumulativelyin a single round of funding and over $700 million cumulatively. Although the product was based on a new technology - AI drones - it was attractive, but there were realistic hurdles: the high price of 600,000 won, and market perception, which was shaped by negative reviews of a similar product a year earlier.

So there was an internalconsensus that we should have offline pop-upsso people could experiencethe completeness and differentiation of the product. It's not easy for a partner to convince a maker to say, "Let's do offline pop-ups," because it's an additional time and budget commitment.

The process wasn't easy either, as we had to go through a lot of procedures to get the drone experience, including flight approvals from authorities, the military, and local governments. Luckily, we were able to organize the pop-up thanks to the full trust of the maker, and many supporters were happy to try it out and experience its functionality and completeness.

After Since 13,000 applicantsand the project was successfully closed. It's a great achievement after a lot of twists and turns.

When do you feel the most rewarded? ✨

Changsung☕: 'thanks' every time I hear it, but the most rewarding part is seeing makers get excited about their funding results and supporters' reviews.

(Photo: Testimonials from Luave Whipped Duvet Supporters)

We recently featured Luabe's Whipped Quilt The funding was also memorable because the reviews from our supporters were so great, and the joy and excitement of reading them will stay with me for a long time. It's also very rewarding when our team members are praised for their hard work, and it makes mefeel like our little boat called Giver is sailing well in the crowdfunding scene .

Repayment 🏃: Definitely When things turn out well is the most rewarding. That moment when we exceed our funding goal, knowing that we've made our makers and supporters happy and they contact us to say they want to work with us again next timeIt's heartwarming and gratifying because it's a testament to the faith and trust we're building in our partnerships.

What's the most important valueyou bring to working with makers 💡?

Creativity☕: In an article I read the other day, an agency head said something that stuck with me: "Quality work means seeing it through to the end."

As an agency, we think that the quality of our work comes from the client's satisfaction, but in the end, it's the process of co-creating with accountability that's essential to getting to that satisfaction.

That's why Giver is also an official partner, so it's not just an image. the weight of the brand togetherWe don't evaluate or say, "This is good enough," until we get feedback from the maker. ✔ The habit of being truly immersed in the brand. That's our most important value.

Redemption 🏃: Track03 is a a team that argues wellWhen makers start working with us, they're looking for more than just execution, they're looking for sharper eyes and different outcomes than we have.

But as you work together on a project, you run into realistic limitations - time, budget, etc. - and there comes a point where you want to go back to the way you're used to working, and if your partner says, "That's okay," you don't change. Track 03 is about those moments bumping, persuading, and creating direction togetherbecause we believe that's where the real partnership begins. We believe that We don't avoid conflict, we prove it with results. That's what we value most about being a Wadiz partner.

What kind of partnersdo you think the two of you would be for a maker? 🧑‍🤝‍🧑

Creativity☕: Giver is a company that focuses on tangible outcomeslike branding and increased sales. uncertainty and frustrationlike branding and sales.

There's something reassuring about a signal that says "this is the way to go" in an unsettling situation, and Giver gives makers that stabilizerfor makers.

AT WADIZ PD, I DEFINED MYSELF AS "A PERSON WHO DOES WHAT THEY LOVE AND ACCOMPANIES MAKERS THROUGH THEIR BUSINESS LIFECYCLE," AND I ALWAYS KEPT THAT SLOGAN IN MIND AS I WENT ABOUT MY WORK, AND IT'S STILL THE SAME TODAY: I WANT TO BE AN INTEGRAL PART OF THE MAKER'S JOURNEY SO THEY CAN CONTINUE TO DO WHAT THEY LOVE.

Repayment 🏃 : I think of us as a strategic partner who thinks about the whole business of makers.

We spend most of our time on initial consulting - at least two to three meetings before we start funding to clarify marketability and positioning, and then design pricing and marketing strategy around that. Once you're clear on who you're selling to and how you're going to sell it, quality content and advertising strategy can follow.

In the content area, you can use planning to 'persuade' consumers' is the key: a good design with compelling textwithin a good design is what gives it real power, and Track03 is building that persuasive structure together.

There are so many things to consider when it comes to marketing - budget, timing, weather, market conditions, etc. So we don't have a cookie-cutter approach, but rather optimize for each project. We do a lot of A/B testing to see which accounts work well and which ad messages are effective. On the whole process of helping makers Our experience as makers and employees in and out of the Wadiz ecosystem for over a decade has been our biggest source of learningin and out of the Wadiz ecosystem.

Two of our long-time Wadizusers have been with us for a while now, and we're excited to announce that they've joined the

Whatdo you hope to accomplish in the future 🎯?

Changsung☕ : Until now, I've been the closest to Maker's debut moment, but in the future, I want to be a running mate who runs beside him to make sure his brand runs well.

More than just delivering 'well-crafted content', a partner that helps brands create businesses that are sustainable to help brands create sustainable businessesThe next chapter for Giver will be a journey to help brands reach their tipping point as a partner who can help them make an impact on the first stage and continue the journey with them long after they've finished.

Repayment 🏃: We'd like to see crowdfunding market to become more established in Korea the crowdfunding market in Korea. We'd like to focus less on big goals and plans and more on creating better results with the teams that need us.

We also want to be a partner for small brands to help them grow well branded in various online and offline markets, starting with Wadiz. We want to support them as much as possible in their growth and development.

If you're raising money now or hesitant to get started

Dear Makers To the Makers 🎤

Changsung☕: I'm. I've been a maker, PD, and content agency owner since 2014, and I've walked almost every path of crowdfunding. So I can confidently say "just get started" because once you get started, all of your current worries turn into experience.

Even if you don't succeed in your funding journey you're left with a lot of assets. I'm confident that the small steps will be the turning point for the brand and the manure to write the next chapter. 

Redemption 🏃: I'm all about 'giving it a go' too I think that's the most important thing. I like to say 'start when you can' I like to say that there are no big plans, no big results, no big failures, just lagging metrics that you can only see by doing.

Especially if it's your first time There's no better place to startWadiz Wadiz. I dare say Wadizis the best platform to enter the marketto enter the market. Just get started, because only execution will allow you to face the market reaction, and that experience will eventually shape the direction of your brand.

Outside of Wadiz, both of you are still using the

""Let's bring the value of a good brand to more supporters."

is walking toward its goal. 

We hope their story will be a small encouragement to many of you who are looking for funding. 💫 â

 

Want to know what else is in the Wadiz Jobs series? 🔍?

👉 â "This funding, how did it happen?" A day in the life of Wadiz PDs