Held a "Funding Briefing for Expanding into Korea"in Shenzhen, China
On April 19, Wadizheld a very special event in Shenzhen, China.
Under the banner of the "Funding Briefing for Expanding into Korea," over 130 local tech companies from Shenzhen gathered.
In fact, that excitement was already palpable during the pre-event online webinar held ten days ago, on April 11.
At the event, Wadizprovided a preview of its service structure and strategy for entering the Korean market.
With over 530 Chinese manufacturers and agencies participating, the event drew a huge response.
Perhaps it’s because of the heightened anticipation from the pre-event webinar?
Pre-registration closed quickly, far exceeding the initial target of 100 companies, and ultimately led to an expansion of the capacity.
It was a moment when I could really feel firsthand just how much interest there is in the Korean market and Wadizlocally.
Why Wadizin China right now? 🤷
For Chinese startups, " global expansion" is an unavoidable buzzword.
However, competition in the U.S. and European markets is already fierce, and customs and tariff issues have become a significant burden.
As a result, South Koreais emerging as the next "blue ocean" for Chinese manufacturers.
In particular, Wadizallows you to gauge consumer reaction directly before launch,
It’s also an ideal channel for AI and hardware products, where small-scale production and test markets are crucial.
The companies we met in Shenzhen were keeping a close eye on Wadizsuccessful funding campaigns.
We were inundated with questions like, “Will our product be a good fit for the Korean market?” and, as a result, we had to consider a wide range of factors for our entry into the Korean market—from content planning to pricing strategies and brand positioning.
To address these questions and helpWadizsmoothly enter the Korean market, has organized a variety of sessions packed with practical insights.
Session 1. Wadiz Global Services:
“The Ideal Testing Ground for Global Brands”
In the first session, Wadizintroduced the Korean market and shared the advantages Wadiz as a "global crowdfunding platform."
For international brands that haven’t been able to find a reliable local distributor or feel burdened by the need to secure inventory or warehouse space, Wadizis a highly attractive platform. In fact, many brands have shared that they use Wadiz as a test channel as Wadiztest Wadizto verify market potential and product viability and secure an initial base of brand fans before making a full-scale entry.
Many industry insiders agreed that this platform is particularly well-suited for product categories—such as AI and smart hardware—where small-scale production and testing consumer reactionsare critical.
In addition, to increase the project’s success rate and make it more appealing to Korean consumers, we offer a variety of marketing servicesin collaboration with our global partners. We also emphasized that ourproprietary advertising systemallows projects to be exposed to the optimal target audience according to the desired schedule, thereby reducing the burden of initial marketing efforts.
Session 2. Wadiz Funding Success Stories:
“The Secrets to Success from ‘EcoFlow,’ the Company Behind the $40 Million Funding Round”
In the next session, EcoFlow, a Chinese maker that successfully completed its funding campaign through Wadiz, shared its firsthand experience.
Ecoflow launched a crowdfunding campaign on Wadiz for its "RIVER Max," an outdoor power bank designed for use in environments where access to electricity is limited, such as camping or car camping.
With its blazing-fast charging speed and high-power performance, it has garnered significant attention from supporters and successfully raised approximately 450 million won.
They emphasized that by launching in Korea for the first time throughWadiz,they were able to boost brand awareness andestablish a foothold in the domestic market.
Session 3. Key Strategies for Successful Market Entry:
“From Content to Distribution: A to Z of Tapping into the Korean Market”
Around X and Auzen, global agencies that handle the entire process—from Wadiz campaign planning to distribution, marketing, and logistics— shared strategies to help international brands quickly enter the Korean market through Wadiz.
Around X showcased various success stories in skincare, fashion, and beauty, highlighting the importance of localization and sharing strategies—such as content creation and pricing—to capture the interest of Korean consumers.
Augen also explained advertising strategies viaWadiz for aspiring makers, as well as how to leverage data to help international brands successfully establish themselves in the Korean market.
Strong interest in entering the Korean market
Networking Event 🧑🤝🧑
During the subsequent networking session, the makers asked a barrage of questions about entering the Korean market.
Just looking at the photos, you could feel the energy on the ground—so many aspiring creators were actively exploring how they could launch and grow their brands through Wadiz. I could really feel that so many aspiring makers were actively exploring how to launch and grow their brands through Wadiz.
From the criteria for launching a funding campaign to advertising and marketing strategies, and even whether to utilize local agencies, every single question revealed a deep commitment to the Korean market.
Our first meeting in Shenzhen,
And our ongoing partnerships with global brands 🤝
This briefing was a meaningful opportunity for Wadizaspiring Chinese makers to explore potential areas of collaboration and discuss practical strategies for global expansion.
It was impressive to see not only major brands like ‘Ugreen’ and ‘RingConn,’ which are already preparing for crowdfunding campaigns, but also several leading tech companies showing strong interest Wadizand seriously considering a full-scale entry into the Korean market.
Starting with this event,Wadizwill serve as a reliable partner for more global makers, and pave the way for them to enter the Korean market smoothly and grow their brands.
