Held a funding briefingin Shenzhen, China
On April 19, Wadizhad a very special occasion in Shenzhen, China.
Under the name of 'Korea Funding Briefing' over 130 local Shenzhen tech companies gathered.
The excitement could actually be felt ten days earlier, on April 11, during a preliminary online webinar.
At the event, Wadizpreviewed its service structure and strategy for entering the Korean market.
The response was overwhelming, with more than 530 Chinese makers and agencies participating.
Could it be because the pre-webinar built up anticipation?
Pre-applications filled up quickly, far exceeding our initial expectation of 100 companies, leading to an expansion.
It was a great moment to see first-hand how much interest there is in the Korean market and in Wadiz.
Why Wadiz, now, in China? ðŸ™'
For startups in China, "going global"is an unavoidable keyword.
But the US and European markets are already competitive, and the customs and tariff issues have become overwhelming.
As a result, South Koreais emerging as the next "blue ocean" for Chinese makers.
Among other things, Wadizallows you to see first-hand consumer reaction before launch.
IT'S ALSO A GREAT CHANNEL FOR AI AND HARDWARE PRODUCTS WHERE LOW-VOLUME PRODUCTION AND TEST MARKETS ARE CRITICAL.
The companies we met in Shenzhen had been following Wadizfunding success stories.
"Will our product fit in the Korean market?" we were asked a lot of questions, and we had to think about everything from content planning to pricing strategy to brand positioning.
Wadizhas organized a series of sessions to answer these questions and provide practical insights to help you enter the Korean market sessions with practical insights to help you enter the Korean market smoothly.
Session 1. Wadiz Global Services :
"The optimal testbed for global brands"
Wadizkicked off the session with an introduction to the Korean market and shared the advantages of Wadizas a "global crowdfunding platform".
Wadizis a very attractive platform for international brands that don't have reliable local distributors or don't want to commit to inventory or warehousing, and in fact, many brands are using it as a test channel to prove their marketability, productivity, and gain early brand fans before they go global. as a test channel Wadizprove their marketability and productivity, and to gain early brand fans.
Many stakeholders agreed that the platform was a better fit for product lines like AI and smart hardware, where low-volume production and validation of consumer responseare critical.
They also emphasized that they offer a variety of marketing serviceswith global partners to help projects succeed and appeal to Korean consumers, and that their own advertising systemallows them to expose their projects to the right audience on their own schedule, reducing the burden of initial marketing.
Session 2. Wadiz funding success story :
"EcoFlow, the $400 million fundraiser, talks about how to succeed"
In the next session, we heard from EcoFlow, a Chinese maker who successfully raised funds through Wadiz.
EcoFlo raised Wadiz funding for its RIVER Max, an outdoor power bank that is useful in environments where electricity is not available, such as camping and car parks.
The company's fast charging speed and high-powered performance attracted a lot of attention from supporters, and it successfully raised about $450 million in funding.
They emphasized that their first foray into South Koreawas throughWadiz, which allowed them to increase brand awareness and establish a presence in the local market.
Session 3. Key strategies for a successful entry :
"From Content to Distribution, A to Z of Targeting the Korean Market"
'Around X' and 'Auzen', a global agency that handles the entire process from Wadiz funding planning to distribution, marketing, and logistics, shared their strategies for international brands to quickly enter the Korean market through Wadiz.
Around X showcased a variety of success stories from skincare, fashion, beauty, and more, conveying the importance of localization and how to appeal to Korean consumers, including content creation and pricing strategies.
For prospective makers, Auzen also explained advertising strategies throughWadizand how to utilize data to help international brands successfully establish themselves in the Korean market.
Hot interest in entering South Korea
Networking site 🧑🤝🧑
During the networking session that followed, the makers asked a variety of questions about entering the Korean market.
The energy in the room was palpable, with many aspiring makers actively exploring how Wadizcan help them launch and grow their brands. how to start and grow their brands with Wadiz.
From the funding requirements to the advertising and marketing strategy to whether or not to use a local agency, it was clear that they were serious about the Korean market.
Our first meeting in Shenzhen,
And connecting with global makers that will continue to do so 🤝.
The briefing was a great opportunity for Wadizprospective Chinese manufacturers to identify potential collaborations and share practical strategies for going global.
In addition to big brands like 'Ugreen' and 'RingConn' that are already preparing for funding, several leading tech companies have shown high interest Wadizand are seriously considering entering the Korean market.
Wadizhopes this meeting will be the start of more global manufacturers as a reliable partner for more global manufacturers to stably enter the Korean market and create a path for their brands to grow.
