Wadiz PD's Guide to Brand Research

April 30, 2024 | Planning Notes, Service Stories

"Planning Notes" introduces the planning process behind everything Wadizcreates, following the five Ws and one H.
If you're curious about the thought process behind creating impact, be sure to check this out! Filled with thoughtful consideration and sincerity, "Planning Notes" is now being written✍

 

A role uniqueWadiz: Project Director (hereinafter PD)
They say these PDs never stop digging for fresh brands and products, like hyenas always on the hunt for new rewards. If you joined us in our last Planning Notes with Beauty PD, Place, this time we spoke with four PDs from the Home & Living and Outdoor categories.

잠깐! 아직 <펀딩 프로젝트 디렉터>의 기획노트를 안 보셨다면?
😘 <펀딩 프로젝트 디렉터> 기획노트 보고 오기 

 

▼ Introducing the producer featured in this special supplement to the Planning Notes

🥳 Real-Time Ranking Queen #RealTimeRankingQueen #HomeLiving #Beauty
🎈 Free Spirit #Camping #Cars #Small_Appliances
🕊 GodoriWadiz#TangibleAndIntangibleRewards
😋  Living Artisan #Kitchenware #HouseholdGoods #Fabrics

 

Q. As a PD, I imagine you’re familiar with a wide variety of new brands. Please share how you all go about discovering new brands!

🎈 Free Spirit I spend a lot of time out and about. I love local projects and introduce them frequently. When I talk with makers, I notice a difference between what I see in person and what I learn through social media.
I also enjoy watching all kinds of live streams. Makers who take on Wadizoften try their hand at shopping live streams. When I actually watch these streams, I find many makers and rewards that are a perfect fit Wadiz. I also watch them to scout out potential partners.  

 🕊 Godori When I first joined the company, I mainly worked on projects with creators. Most of them were people who commercialized their skills, talents, or know-how rather than tangible products. So I watched a lot of YouTube.
These days, I’ve continued this habit of digging deeper, so I subscribe to and frequently watch YouTube channels that review products. I tend to explore things like, “Oh, there’s a product like this, or a brand like that.”

 

Curious about the digging techniques of "Real-Time Rank Queen" and "Living Master," from the free-spirited activity specialist PD to the creator-focused PD Godorie? Check out the video!

We've captured everything, right down to the lively day-to-day work of aWadiz sales producer. Guaranteed fun! 😋

 

View the entire Planning Notes series 👇

<성공펀딩취조실> 기획노트
<서포터를 찾습니다> 기획노트
<진국인> 기획노트
<디자이너> 기획노트
<공간 기획자> 기획노트
<B2B 콘텐츠 마케터> 기획노트
<숏폼 기획자>의 기획노트
<B2B 교육 기획자>의 기획노트
<와디즈 스토어 MD>의 기획노트
<펀딩 프로젝트 디렉터>의 기획노트
<리스크 관리 기획자>의 기획노트
<프로젝트 오너>의 기획노트 

 

👇 Click a tag to see a collection of posts with the same keyword.

Girit

Girit

Media Content Team

I’m always on the lookout for great ideas and content. If you’re ready to take your skills to the next level today, let’s do this!