Planning Notes introduces the planning process behind everything Wadizcreates, following the five Ws and one H.
If you’re curious about the thought process behind creating impact, be sure to check this out!
Filled to the brim with thoughtful consideration and sincerity, we’re writing down our Planning Notes right now✍
“You could teach me!” I can’t tell you how much I related to that scene in the drama *Misaeng* where rookie office worker Jang Geu-rae shouts that line. Everyone struggles at first, right? Even experts don’t find it easy to do everything perfectly. Fortunately, Jang Geu-rae has Manager Oh and his coworkers to turn to for help. On the other hand, it’s not easy for a novice business owner or freelancer to ask anyone for advice. They have to figure things out on their own.
In this cutthroat world (!), Wadizoffers partner services to makers. We carefully select and recommend partners to help makers overcome the challenges they face, from planning and creating product pages to marketing. Here, makers can easily connect with verified experts. Today, we met Jang Pro, a Wadiz Partner Service planner, to hear more about the planning process.
Wadiz Partner Service: A service where official partners selected Wadizhandle activities (such as story planning, design, marketing, and ad management) on behalf of makers to support Wadiz projects.
👩 Hello. I’m Jang, a Partner Service Planner Wadiz. I plan and manage our Partner Services to ensure that makers can overcome any challenges with the help of external experts (agencies).
I understand you were one of the key contributors to the launch of the Partner Service. How did the Partner Service come about in the first place?
👩 Most makers would agree that Wadiz is a platform where the story (product details page) is incredibly important. While there are now various project formats—such as pre-orders and the Wadiz Store—when we first launched our partner service, crowdfunding was the only option available. Crowdfunding is a platform for introducing products and services that haven’t been released yet. That’s why the story—the introduction—was all the more important.
You need to capture 100%—no, 200%—of your product’s appeal in your story, but you might not be a designer or a professional photographer. Especially since this is a platform open to everyone, there are many makers—from first-time entrepreneurs to small business owners—who need some extra help. We launched our partnership-based service with the idea: “What ifWadizcarefully selected and introduced external experts?”
It’s been over three years since we officially launched our partner service. Have there been any changes to the service between its early days and now?
👩 The range of services and pricing options available through Jangpro Partners has expanded.
How has it changed?
👩 In the early days of Jangpro, stability was our top priority. We worked with a partner company that handled everything—from story planning and filming to design—to create our products. Once many aspects, including our operational processes, were stabilized, we evolved the service to help our creators achieve greater success more easily.
For example, we’ve broken down our offerings into individual services—such as photography and design—so you can choose exactly what you need. We wanted to make our package services more affordable. We’re also expanding our product lineup to include not just storytelling, but also marketing and advertising management. By partnering with a wide range of companies—from large corporations to individual freelancers—we’ve laid the groundwork for you to find the perfect partnership for you and your products.
We offer a wide range of partnership services, from story creation to ad management.
Thanks to this, makers facing various challenges will now be able to get the help they need. Was there anything in particular you focused on when making these improvements?
👩 Jang Pro We prioritized the makers’ needs above all else. After all, the service has to be something they actually need and find satisfying! We conducted surveys with makers and also gathered feedback from pros who interact frequently with them. For ideas worth exploring, we collaborated with relevant departments to pilot them with makers and refined them into full-fledged products.
This is also why we expanded our range of partners from large companies to individual freelancers. Initially, the average service price was between 2.5 and 3 million won. Through a survey, we learned that this amount could be higher or lower depending on the funding goal. After all, Wadizis a crowdfunding platform where anyone can take on a challenge. We needed a variety of products at different price points to cater to “anyone.” So, we collaborated with individual freelancers to launch products priced at 1 million won or less.
We go beyond simply asking, “What kind of service do you need? ” and consider how to structure it so that you can make the most of it.
I understand that you select your partners directly. What kind of partners do you choose?
👩 Project Manager Jang places the highest priority on whether you’ve previously run a projectWadizas a maker or on behalf of a maker. This is because, unlike other e-commerce platforms, the crowdfunding platform ‘Wadiz’Wadizits customers (backers) have unique characteristics. Experience Wadizis truly important.
A Wadiz -certified official partner that captivates supporters with its high level of expertise and extensive experience
I imagine you’ve met a variety of partners over the years—is there one who stands out in your memory?
👩 While I sometimes receive support from Jang Pro partners , I also handle sales on my own. I tend to remember the partners I’ve worked with directly. One partner that stands out in particular is a small business with 5 to 10 employees that I met and worked with, which grew into a corporation with 20 employees during our partnership. I’m so happy that Wadizhas been a source of opportunity and growth not only for makers but also for partners.
So the Partner Service is an opportunity not only for creators but also for partners. Is that why you select outstanding partners? You recently selected some outstanding partners.
👩 Jang Pro: Honestly , all the places we’ve selected as official partners are excellent. (Laughs)
That said, the reason we select top partners is to help makers make their choices. With over 30 partner teams, we noticed that makers often had a hard time deciding. So, we select and introduce the partners that are most sought after by makers and have the best reviews.
In addition, we frequently update our partners' portfolios and create introductory content to ensure that creators can make the most of our partners' services.
The Partner Zone, where partners can access Wadiz partner services, provides articles to help makers choose a partner.
In addition to Wadiz official partners, there are many external agencies that offer planning, filming, and design services. Why should you, as a maker, use Wadiz partner services? What sets them apart?
👩 That’s right, Jang Pro. There are plenty of agencies with expertise. Some might even be more well-known. But as I mentioned earlier, the most important thingWadizis understanding Wadizitself. The easiest way to find experts with experience running campaigns Wadiz is through Wadiz! In particular, the Wadiz Partner Service is the only platform where Wadizdirectly selects and introduces partners. Project success rates are higher when you work with Wadiz.
The average project completion rate is significantly higher when using partner services.
Additionally, since partners are selected and collaborations are facilitated through Wadiz, Wadizwill mediate in the event of any disputes. We strive to provide our services with a sense of responsibility as an intermediary platform.
Among the various products, which one do you use the most?
👩 Among our Jangpro Story (detail page) creation services, the all-in-one package—which includes planning, filming, and design—is the most popular choice. Since this is a crowdfunding campaign to launch a new product for the first time, there’s a lot to prepare, and since you’re putting in the effort anyway, people want to get it right the first time without any shortcomings—which is why the all-in-one package is so popular. For the same reason, our all-in-one service, which even includes ad management, has also been gaining a lot of traction recently.
Wadiz Partner Services: A Wide Range of Options
When can creators apply for the Partner Program?
👩 There are three services available to Jangpro Makers: All-in-One, Story Creation, and Ad Management. The Story Creation service is divided into the Integrated Pack, Design Pack, Editor Pack, and Filming Pack, depending on your needs. Any Maker with a product can sign up for the All-in-One and Story Creation services! You can also apply for the Ad Management service after your project has launched.
Where can I find information about partner services?
👩 Jang Pro Wadizhas launched a dedicated website Partner Zoneto help makers easily browse and select partner services. If you’d like to apply, simply take a close look at the options in Partner Zone, compare them, and select the service you want to apply for!
What do you think the future of partner services will look like? Is there a new service you’d like to create?
👩 For Jangpro, crowdfunding and pre-orders don’t end once a project launches and reaches its goal. There’s still a lot to manage, from shipping to post-sale customer service. From the preparation phase through to shipping after launch, distribution, and—most notably—listing on the Wadiz Store, we want to create the services needed for every step of Wadiz journey. Through these services, I aim to build sustainable partnerships not only with makers but also with our partners.
Staying with you every step of the way and listening to your needs. That is the mission of Wadiz, a crowdfunding platform, and the service planners at Wadiz. responsibility.
View the entire Planning Notes series 👇
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